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Your Google Business Profile isn't showing up from search results? How many leads is that costing you? We can help you change that. We'll some of our techiques for optimization. ✅ Choose the Right Primary Category Your primary category is crucial for discoverability. Research top competitors in your field and select a category that best defines your business. ✅ Seasonal Adjustments If your services change with the seasons, don’t forget to update your primary category accordingly to attract seasonal customers. ✅ Verify Your Location Your address must be accurate. If it’s incorrect, you risk losing rank. ✅ Build a Review Strategy Encourage happy customers to help you gather reviews. The magic number is at least 10 to significantly improve trust and rankings. Recent reviews matter too, so stay consistent. ✅ Encourage Photo Reviews Highlighting requests for photo uploads in reviews boosts your profile’s engagement and visibility. By following these steps, you'll not just improve your online presence, but you'll also convert visitors into loyal customers. There's plenty of more to optimize on. That's why Zipper is here - to streamline your digital marketing efforts, ensuring your business shines online. What's your #1 local SEO technique? Drop a note in the comments. #GoogleBusinessProfile #LocalSEO #DigitalMarketing

As a gym, standing out in local search results is hard. Here's how we help our clients. Our first focus is simple yet very effective: Elevate your gym's online profile through Google My Business. This tool allows you to present your gym in the best light, increasing your local visibility and drawing in leads ready to convert into loyal members. It's also where all the attention goes when people search - the top 3 Maps results and AI summaries have taken over the search results page. So here’s a step-by-step guide on what we evaluate: 1. Optimize Your Business Name: Ensure it matches your legal name and includes relevant search terms like "gym near me." 2. Create an Engaging Business Description: Highlight what makes your gym unique while incorporating strategic keywords. 3. Upload Quality Photos: Showcase your gym's best features and encourage community involvement by getting members to share their experiences. 4. Gather and Manage Reviews: Actively request feedback and respond professionally to both praise and criticism. 5. Utilize Google Posts: Share news, updates, or promotions directly on your GMB profile to keep your audience engaged. 6. Add Services and Accurate Details: List all classes, operational hours, and key offerings to align with what potential customers are searching for. 7. Ensure Consistency Across Listings: Keep your business name, address, and phone number (NAP) uniform across all platforms for optimal search ranking. Optimizing your GMB profile can lead to quicker results than traditional SEO efforts, allowing you to connect with local clients eager to join your gym. At Zipper, we automate this work for our customers so they can focus on what they do best: help their clients reach their goals. Get started with us https://lnkd.in/gJhyr3bE #DigitalMarketing #GoogleMyBusiness #GymMarketing #LocalSEO #SmallBusinessSEO

CS Fit Pilates got 110 leads and saw 10x ROI in her first 3 months with us. How? Here's the short version of our case study with CS Fit: · Built an SEO- and lead-generation-focused site design instead of a site template from a website builder · Created content and pages that made their service offerings clear · Emphasized backlinks, driving traffic to the site The result? · Google rankings ⬆️ (over Reddit, over Yelp) · High-quality leads ⬆️ · Increased revenue ⬆️ · Less time spent on marketing ⬇️ She only spent 10 minutes providing info. Are you still grinding away building your own website? Or are you ready to 10x your ROI? Learn more at https://lnkd.in/gVNzdaBz #SmallBusinessGrowth #ROI #DigitalStrategy #PilatesStudio #EntrepreneurTips #WebsiteOptimization #LeadGeneration

You can stop sweating over sales pages now. We studied the science of conversion optimization so you don't have to. We'll share some of our strategy below. Converting website visitors into paying clients can be a real challenge for service businesses. Many are seeing conversion rates hover under 10%, which means tons of missed opportunities and revenue. The key is simple, but not easy. Effectively showcasing the value of your services while guiding potential clients through the purchasing process. Enter the well-structured sales page. With a thoughtful design and a specific framework, you can engage your visitors, build trust, and boost those conversion rates. Here’s a quick rundown of the sections you need to create your high-converting sales page: 1. **Optimize Navigation:** Keep it simple with your logo and a clear CTA in the right spots to minimize distractions. 2. **Craft an Engaging Hero Section:** Communicate what you offer and how it benefits clients with a strong headline and a clear CTA. 3. **Identify and Explain the Problem:** Highlight the issues your service resolves to connect with your audience. 4. **Present Your Solution:** Position yourself as the expert who can help and share a personal touch! 5. **Detail the Benefits:** Focus on the transformations clients will experience, not just what you do. 6. **"How It Works":** Make it clear how collaboration will work through a simple three-step process. 7. **Feature Social Proof (Client Testimonials):** Include real quotes from satisfied customers that showcase the impact of your services. 8. **FAQs:** Preemptively tackle common concerns with straightforward answers. 9. **Conclude with a Strong CTA:** Reinforce the call-to-action and make it easy for visitors to take the next step. A well-crafted sales page isn’t just a marketing tool; it's the cornerstone of your sales journey. By addressing visitor needs and nurturing trust, you turn casual browsers into valued clients. Ready to elevate your website and drive growth? Let’s get started! #SalesPage #ConversionRateOptimization #ServiceBusiness #DigitalMarketing #ClientAcquisition

🚀 Transitioning into the world of fitness coaching can feel like an uphill battle. Here's 5 things we learned from Tyler Weader at Weader Performance. There's a mass of challenges to getting started. From tackling the nuances of client attraction to mastering the art of credibility, many aspiring trainers often find themselves grappling with unique challenges. It’s a vibrant but competitive industry, and that journey can sometimes feel daunting. So, what’s the key to thriving as a fitness entrepreneur? It's all about gaining practical experience, creating a compelling personal brand, and nurturing solid client relationships. Let's break it down step by step: **Step 1: Dive into Diverse Experiences** Start early! Engage in internships or part-time opportunities at gyms or community centers. This hands-on experience with various clients helps you adapt your training style and build those essential interpersonal skills. **Step 2: Build Rapport & Trust** Client relationships are at the heart of your success. Understand their unique challenges and goals. Use empathy and communication to motivate them effectively. Tailor your approach for different groups to boost their confidence in you. **Step 3: Cultivate a Strong Personal Brand** Your online presence matters. Share your client success stories and training philosophy through social media. Documenting progress with photos and testimonials attracts new clients and solidifies your reputation. **Step 4: Optimize Your Training Techniques** Stay updated on industry trends and be ready to adapt. Explore online training platforms when needed, and focus on clear communication to help clients understand their workouts and the benefits. Continuous learning and adaptability form the backbone of a successful fitness business. By drawing from diverse experiences and fine-tuning your approach, you’ll not only meet client needs but also create a sustainable coaching practice that thrives. Hear all about it in more depth in our podcast: https://lnkd.in/gCizVkFU #FitnessEntrepreneur #CoachingSuccess #PersonalTraining #ClientRelationships

The latest iterations of the Zipper platform are wild. And we're taking it two steps further this week. Can't wait to share.

Struggling to get your local business noticed online? You’re not alone! With so much competition out there, it can feel impossible to stand out on Google search results. But don’t worry, I've got a solution for you that’ll change the game. To rank higher, you need to sharpen up your Google Business listing and your website. This means creating optimized listings for every location, simplifying your site’s navigation, and focusing on super relevant content. Let’s dive into how to do this step-by-step on our blog. https://lnkd.in/g7_czp62 #localseo #seo #marketing #smallbusinessmarketing

🚨Social Media Automation is Live! 🚨 For busy wellness and fitness business owners and operators, staying consistent with social media content creation and posting can be a huge time suck. With Zipper's new Marketing Copilot with a fresh new Facebook and Instagram integration, you can create weeks worth of social and blog content, and schedule it to autopost in a few clicks. Save hours each week, stay consistent with social, and grow your business faster! 🚀 Reach out for a demo and 10 free social media posts.

Welcome Casa D Hot Yoga, a premier Hot Yoga and fitness studio located in Cooper City, Florida. Casa D offers a wide variety of classes, including Vinyasa, BIKVIN, Hot Flow Zen, Hot Pilates, and HIIT and exciting workshops and retreats. We're excited to help power Casa D Hot Yoga's online presence. If you're in the Cooper City, FL area, check them out!

Looking to improve your gym's online presence? Here are 24 website designs to inspire you. https://buff.ly/3T8GVgn