Many brands see Retail Media as the next logical channel to explore as they look to serve ads closer to the point of sale. But is there a greater opportunity with offsite commerce media, in using retailer data across the wider web? Here are the key differences between onsite and offsite retail media:
Jivox
Advertising Services
San Mateo, CA 50,635 followers
A cloud-based, data-driven platform for delivering personalized digital advertising and marketing experiences at scale
About us
Jivox is transforming the way the world experiences digital marketing. We connect brands with their audiences in the most personalized way: using big data, AI/machine learning, Dynamic Creative Optimization (DCO), customer journey optimization and identity technologies to deliver user-consented omni-channel precision marketing. With Jivox, brands can track, measure, and optimize customer paths–starting from a brand website, email, or exposure to an advertisement–that are driving engagement and conversions. Through automation, Jivox delivers ROI by reducing production costs and increasing media performance. Jivox is trusted by hundreds of leading companies including Marriott International, Toyota, Sony, AirBnB, Mazda, Pepsi and more. Jivox has been recognized by Forrester as a leader in creative advertising technologies, and is able to offer large global brands both experience and maturity.
- Website
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https://www.jivox.com
External link for Jivox
- Industry
- Advertising Services
- Company size
- 51-200 employees
- Headquarters
- San Mateo, CA
- Type
- Privately Held
- Founded
- 2007
- Specialties
- Digital Advertising, Dynamic Creative, Programmatic Creative, Omni-Channel, Creative Ad Tech, Dynamic Creative Optimization, DCO, Dynamic Video, Social Video, Native Advertising, Personalized Digital Marketing, Website Personalization, Email Personalization, AI Optimization, Customer Journey Optimization, business-to-business (B2B) software, retail media, and commerce media
Locations
Employees at Jivox
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Nick Cherry
Operational Excellence through Data, Innovation and Culture
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Mark Evans
Business Development Executive focused on Retail Media, Data and AdTech
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Greg Archibald
GM & SVP of Sales, Americas at Outbrain | Revenue Leader | Board Member | Strategic Advisor | Team Builder | Military Veteran
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Diaz Nesamoney
Founder & CEO Jivox, Vice-Chair American India Foundation, Author, Top 50 SaaS CEO, Unicorn founder
Updates
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🏆 Giant Eagle's Leap Media Network took their own experience of running successful personalized marketing campaigns and harnessed it to quickly launch retail media campaigns with their supplier brands in under 5 minutes. See how they have activated over 50 brands and counting with Jivox IQ DaVinci: https://lnkd.in/e5FwAgqn
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✨ Say goodbye to the horrors of bland product ads on plain white backgrounds ✨ Our generative AI-powered tricks can help marketers activate creatives for retail media and other channels that stand out from the crowd - a real treat. 🏞 Put your products in a different environment without an expensive photoshoot 🖌️ Drum up new copy variations or messaging angles for testing ✨ Get inspiration for new creative strategies
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There are several major tailwinds that have driven the first wave of Commerce Media growth - see a few of these below - however there a more big shifts coming to the landscape. 📔 Get ahead of it with our handy overview: https://lnkd.in/ewsNZS_f
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🎓 How can retail media campaigns be measured across online and offline in-store activations? 📊 On the digital side, brands and agencies have a certain level of expectation for clear insights that they can compare against other channels. 💰 Luckily, retail media offers more robust sales attribution but there are areas we expect to mature over time...
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What is the next step for retailers who have less inventory available onsite to make available to advertisers? Offsite retail media - it is growing fast and bringing with it many opportunities for brands too. Read our CEO Diaz Nesamoney's blog on the first of these big shifts here: https://lnkd.in/eWYF99Pi
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🎓 What do brands need to bear in mind when considering onsite and offsite retail media? Offsite retail media represents a massive growth opportunity for retailers who may be hitting the limits of people to serve ads to onsite. Whilst brands should be excited at the prospect of unlocking greater scale for their campaigns using retailer data. #retailmedia #commercemedia #offsiteretailmedia
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The turnout at #unboxed 2024 was amazing. We thank our partner Amazon Ads for the many insightful sessions, networking opportunities, and unBoxed AfterDark. 🙌 🎉 Kristin Halligan Mark Evans Jivox
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We just wrapped up a fantastic roundtable at Retail Media Summit, UK. Our CEO, Diaz Nesamoney and Team Jivox introduced to #retailers, #advertisers, and agencies how to activate retail media campaigns in under 5 minutes. Big thanks to organizers SMG and Path to Purchase Institute for a great event!
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Team Jivox are excited to be here in London for #RetailMediaSummitUK! 🛒 Are you attending? ⭐️ Brands: Come and speak to us to see how we can help you launch engaging offsite retail media campaigns in under 5 mins 🛍️ Retailers: Ask us for our top tips to scaling up activations on your RMN SMG Path to Purchase Institute
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