From optimizing standout creative, decoding audience dynamics, and tying it all back to measurable outcomes—iSpot has been at the forefront at Advertising Week New York. Through thought-provoking panels and industry events, here’s how we’ve been part of driving the conversation forward: Stuart Schwartzapfel kicked things off by unveiling Moonbug Entertainment’s approach to connecting with audiences in the streaming era. He then led a thought-provoking session on pharma precision with IQVIA and wrapped up the week with TikTok on entertainment measurement. Lindsey Woodland, PhD collaborated with AMC Networks to explore cross-platform viewing and purchasing and partnered with Paramount Pictures to assess business outcomes across platforms. Leslie Wood participated in the Coalition for Innovative Media Measurement (CIMM) Summit joining industry leaders to discuss the rapid evolution of media and the importance of adaptability in measuring KPIs. Yulia Altman had a captivating fireside chat with Visa at the Brand Innovators Summit showcasing their brand value proposition. David Coletti teamed up with ReachTV and Diageo to delve into the dominance of live sports on TV, discussing fan engagement, viewership measurement and ROI to enhance brand value. We also had a great time hosting the iSpot Lunch & Learn and our Happy Hour at the Valerie. A huge thank you to all our partners, hosts and panelists who made the 20th anniversary of this event a success. Here’s to pushing the boundaries of ad measurement together! #AdvertisingWeek #iSpot #AdMeasurement
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