Unlock the power of modern sports ad measurement with our ADWEEK-hosted webinar this Thursday, September 5th at 1 pm ET. Register: https://lnkd.in/g3rnNPh9 Hear from Activision's SVP and Head of Global Marketing, Tyler Bahl, and iSpot's David Coletti and Joey Marcus as they share insights on maximizing the impact of sports ad investments with holistic measurement across all screens throughout the entire ad lifecycle.
iSpot.tv
Advertising Services
Bellevue, WA 13,548 followers
The New Standard for TV Ad Measurement
About us
iSpot.tv helps advertisers measure the brand and business impact of TV and streaming advertising, from concept to airing to conversion. Fast, accurate and actionable measurement and attribution solutions enable advertisers to assess creative effectiveness, enhance media plans and attribute advertising results for cross-platform campaigns, all while benchmarking against competitors and historical norms. Unlike legacy and ad hoc solutions, iSpot is purpose-built to measure the performance of every ad on television with digital-like precision and granularity in real time. With always-on performance insights unified across linear and streaming TV, advertisers can take quick and confident action to consistently drive business results. More at: https://www.ispot.tv
- Website
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https://www.ispot.tv
External link for iSpot.tv
- Industry
- Advertising Services
- Company size
- 201-500 employees
- Headquarters
- Bellevue, WA
- Type
- Privately Held
- Specialties
- TV Advertising Analytics, Media Planning, Competitive Intelligence, Real-time Data, tv ad measurement, tv ad currency, tv alternative currency, creative assessment, ad testing, media measurement, attention analytics, unified cross screen measurement, cross channel attribution, custom analytics, and advanced analytics
Locations
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Primary
15831 NE 8th St.
Suite 100
Bellevue, WA 98008, US
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1333 Broadway
Suite 730
New York, NY 10018, US
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1960 E Grand Ave #510
#510
El Segundo, CA 90245, US
Employees at iSpot.tv
Updates
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We know today’s advertisers are working across multiple platforms, which is why we’re proud to partner with TikTok for Business as part of our Unified Measurement platform. Watch our EVP of Media Partnerships, Stuart Schwartzapfel, discuss the unique benefits of advertising on TikTok:
Can TikTok make your cross-platform marketing strategy stronger? Find out how with Stuart Schwartzapfel from iSpot.tv📱📺 #TikTok #BusinessMarketing #SocialMedia #Measurement #Performance #DigitalMarketing
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We were excited to partner with HP and BSH Home Appliances Corporation - North America at the Brand Innovators’ Marketing Innovation Summit in Irvine, California this week! Susan Ram, Regional Sales Director of Brand Partnerships at iSpot, led an insightful session with Rebecca Cottrell and Ashley Riggs-Zeigen on crafting memorable customer journeys. They sparked engaging discussion about personalizing experiences, connecting emotionally with customers and effectively utilizing feedback.
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🏈 FBS college football is on the move—literally! With 14 schools switching conferences in 2024, we're gearing up for a season full of new matchups and fresh TV viewing trends. David Coletti, iSpot VP of Sports Strategy and Insights, dug into the numbers from the 2023 season, analyzing every minute of televised FBS games. The result? Big changes ahead: -Big Ten and SEC are set to dominate, but it's the Big Ten that gains the most, thanks to USC, UCLA, Oregon, and Washington. -Pac-12 faces a seismic shift, losing 88% of its viewing time as ten members leave. -And the Big 12 and ACC are adjusting with their own gains. Curious about how these shifts will shape the 2024 season? Dive into our latest blog post for all the insights, and see what these changes mean for the college football landscape and TV viewership: ttps://https://lnkd.in/gmj2JDbE
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How did SimpliSafe turn data chaos into clarity? 📊 Jonathan Chin, VP of Customer Acquisition at SimpliSafe, reveals how iSpot has become their “source of truth” for holistic audience and outcome measurement across platforms in our latest Measurement Mavens interview. Check out the full video to learn how the brand uses iSpot to break down data silos and drive better video ad results 👉 https://lnkd.in/g8qHuvm8
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Fuel your video measurement strategy with inspiration from BISSELL Homecare, Inc. and Mark Anthony Brands Inc. at the iSpot Transparency Series on October 1st: https://lnkd.in/gs-4bNw2 Join us at the Chicago Winery to hear Jackson Godard on how BISSELL navigated the streaming landscape with iSpot Unified Measurement and Vanessa Bufalino on White Claw’s Olympics success using iSpot Creative Testing. Spend the afternoon connecting with ad leaders from Samsung Electronics, GoDaddy, Publicis, and more over local craft beers and small-batch wines. See you soon!
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Are you attending the Brand Innovators’ Marketing Innovation Summit in Irvine, California, on Tuesday, August 27? Don’t miss our session at 2:30 pm PT with BSH Home Appliances Corporation - North America and HP : 'Crafting Memorable Customer Journeys from First Contact to Lasting Loyalty.' Gain insights from marketing leaders Rebecca Cottrell and Ashley Riggs-Zeigen, alongside iSpot's Susan Ram. To schedule a meeting with iSpot during the summit, please email: [email protected]. Check out the full agenda here: https://lnkd.in/gGvs32ga
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The pressure’s on to craft video ads that not only capture attention but drive action—whether it’s sparking brand consideration or prompting a purchase. Recent video ads from Amazon, The Home Depot, and Kohl's’s did just that, exceeding the top 2 box intent norm for retailers by 14 percentage points or more. Our latest report, Purchase Intent Leaders: Retail Ad Creative, dives deep into the top-performing retail ads and what made them stand out. Get insights into what’s driving intent, boosting brand awareness, and connecting emotionally with today’s consumers. Download your copy 👉 https://lnkd.in/dmddkm_X
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As the holiday season approaches, the battle to reach audiences is heating up. Department stores are increasingly channeling their ad spend into streaming, and the competition for share of voice is intensifying. Target, for instance, boosted its share of streaming ad impressions by 64% YoY. Our latest analysis uncovers how top brands like Walmart and Kohl's are adjusting their linear vs. streaming media mix. Read more: https://lnkd.in/gW7G3Dgb
Department Stores Making the Streaming Ad Shift Ahead of the Holidays
ispot.tv
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iSpot had the pleasure of joining T-Mobile Ads and EDO, Inc. at the VAB State of TV Measurement webinar today. We explored how brands can future-proof their strategies by harnessing identity, innovation, and data. Our Chief Research Officer, Leslie Wood, alongside Andrea Zapata, Laura (Bernstein) Grover, and Danielle DeLauro, discussed the growing importance of privacy and evolving data practices to effectively reach the right customers. In this dynamic landscape, staying ahead is more crucial than ever. Thanks for having us!
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