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Bridging the gap between creative and media strategies unlocks better campaign outcomes. This past Thursday, we explored just that in two event sessions: ♾️ At Brandweek in Phoenix, Kyler Blackmore from Balance of Nature shared how iSpot has helped his team tap into the power of unified creative, audience and outcome measurement across linear and streaming platforms, ultimately making every ad dollar more effective. 🏅 Meanwhile at ARF Creative Effectiveness in NYC, iSpot’s Leslie Wood and Tim Poellmann from DICK'S Sporting Goods revealed how iSpot Pre-Market Ad Testing played a crucial role in sharpening the brand's Olympics campaign. Using iSpot, DICK's Sporting Goods gained insights into the emotions that resonated with viewers and how their ad stacked up against competitors. This led to a strong Ace Score, driven by persuasive ad elements like brand recall and purchase intent. Thank you to ADWEEK and Advertising Research Foundation (ARF) for hosting us this week!

Our latest research shows political ads don’t necessarily disrupt brand messaging—even when aired right before your ads. However, some strategies consistently outperform others during election season. Discover key messaging and creative insights for 2024 based on real viewer response in our blog 👉 https://lnkd.in/dewMimwt Sneak peak at the takeaways: 😂 Humor works, but the margin for error is tight—stick to light-hearted, inclusive themes to avoid misinterpretation. 🌟 Empowerment resonates: Ads that elevate shared humanity are striking a chord with audiences. 🌡️ Tackling polarizing issues? Make sure your stance aligns with your brand’s identity to prevent backlash.

Precise measurement starts with knowing who’s watching. The iSpot Universe Spine maps 132 million US households, ensuring your video ad strategies are backed by representative audience data. See how it works to drive enhanced outcomes 👉 https://lnkd.in/g46wZBew Stop relying on patchy, misrepresentative audience data. With fragmented viewing now the norm, advertisers, media companies, and agencies can’t afford to miss a single ad impression.

We’re less than a week away from the iSpot Transparency Series in Chicago on October 1st! https://lnkd.in/gs-4bNw2 This is your final chance to RSVP and join us at the vibrant Chicago Winery for an afternoon of learning, networking, and inspiration. Get a glimpse of the sessions below featuring advertising leaders from Mark Anthony Brands International, BISSELL Homecare, Inc. and CDW: - Vanessa Bufalino of Mark Anthony Brands will discuss how White Claw maximized brand impact during the 2021 Olympic games with the power of creative testing. - Jackson Godard of BISSELL will reveal how the homecare brand drove smarter media optimizations, better outcomes, and a more informed TV ad strategy. - Chris Hastings from CDW will explain how they refined audience targeting and maximized reach during March Madness.

Achieving better outcomes begins with closing the gap between your creative and media strategy. Hear how it's done in this week's sessions: 👉 Today at 1:45 pm MST at Brandweek, iSpot’s Heather Robertson and Kyler Blackmore from Balance of Nature will discuss "How to Maximize Your Video ROAS" at Brandweek, covering top measurement practices and cross-platform optimization in Sonoran Sky Ballroom 5. 📆 This Thursday, September 26th, iSpot’s Leslie Wood and Tim Poellmann from DICK'S Sporting Goods will explore campaign strategy and ad refinement through pre-testing at ARF Creative Effectiveness in NYC 2024. Join them at Tribeca Rooftop at 3:20pm to discover the secrets behind DICK's Olympic campaign success. Learn more and reserve your spots: https://lnkd.in/gEb9uh-d https://lnkd.in/gnAXMnFw

Last night, we sponsored the 19th annual CAREoke for the Kids, hosted by The Valerie Fund. This event brings together New York's media community for a karaoke concert to raise funds for children in need of critical medical and emotional care. We’re proud to announce our performance took 2nd place out of 18 incredible teams! Thank you to everyone who came out to support this worthwhile cause and a special thank you to our iSpot performers who gave it all on the stage. Paulina Barron, Hollie Brown, Trenton Greener, Patrick Riordan, Virginia Mutz

TV ad measurement doesn't have to be complicated. At the ANA Data, Analytics, and Measurement Conference in Chicago, iSpot was proud to sponsor a conversation on simplifying it. Our very own Susan Ram joined Megan Boveri, Chief Media Officer at Pinnacle Advertising, in the session “Breaking Down Silos: Streamlined TV Ad Measurement.” Megan shared Pinnacle's new agency positioning and how they blend creativity with data to drive results. By utilizing iSpot's comprehensive measurement data, Pinnacle integrated linear and streaming to enhance audience reach and boost business outcomes. Thanks to the Association of National Advertisers for having us at this great event!

Misrepresented audiences are costing you time and money 🚨 With iSpot Data Connect, advertisers and publishers gain a measurement edge through person-level precision, accurate audience representation, and seamless data matching. Learn how our next-gen identity and big data infrastructure is changing the cross-platform measurement game in our latest guide, The iSpot Data Connect Advantage 👉https://lnkd.in/gJ_vYty9 Start unlocking better results with modern measurement.

When creative and media teams align on measurement, campaigns consistently exceed their goals. Join us on Thursday, Nov. 7th at the stunning Casa del Mar to learn how it's done from top marketers: https://lnkd.in/gWBaU_9H The iSpot Transparency Series returns to Los Angeles, bringing dynamic marketers together to share success stories and insights on omnichannel video strategies. After the sessions, enjoy cocktails by the water with other industry peers. Save your spot today!

As the 2024 election cycle ramps up, political ads are flooding screens. What does this mean for brand ad performance? Find out if heightened sensitivity to ads during election years could muddy your brand’s messaging and ability to connect with viewers: https://lnkd.in/gPfYhw-D In our latest blog post, we break down how political ad saturation can affect: 👀 Viewer attention 🧠 Brand recall 📣 Share of voice