Revisit our on demand webinar to hear experts from Paramount, The Ad Council and Ipsos explore key ways brands can succeed with sustainable products and services: https://lnkd.in/gMnDesdu 🎞 revisit our recorded panel discussion 📚 read our detailed Point of View 🔦 explore our ESG toolkit 🙋♀️ reach out to learn how to leverage these solutions: [email protected] ❤️ bookmark our Insights to Activate series exploring a range of timely topics, featuring impactful insights today that you can activate tomorrow https://lnkd.in/gmA8GarH Claire Hanlon Jesse Itzkowitz, PhD Jessica Thurston Elise James-DeCruise Janelle A. James Chris Murphy Jason McGrath Aimee (Masterson) Davis Britt Calvert Peter Mackey Zach Sanders John Kiser Pedr Howard Andre Galiano
Ipsos North America
Market Research
New York, NY 41,314 followers
Ultimately, success comes down to a simple truth: YOU ACT BETTER WHEN YOU ARE SURE
About us
Ipsos is one of the world’s leading independent market research companies controlled and managed by research professionals. Founded in France in 1975, Ipsos has grown into a global research group with a presence in 89 countries. Ipsos researchers assess market potential and interpret market trends. They develop and build brands. They help clients build long-term relationships with their customers. They test advertising and study audience responses to various media and they measure public opinion around the globe. Simply put, Ipsos knows people. As one of the most innovative market research companies in the world we are constantly evolving to deliver a total understanding of people, society and the markets we all trade in.
- Website
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http://www.ipsos.com/en-us/
External link for Ipsos North America
- Industry
- Market Research
- Company size
- 5,001-10,000 employees
- Headquarters
- New York, NY
- Type
- Public Company
- Specialties
- Innovation and Brand Strategy Research, Social and Corporate Reputation Research, Media and Brand Expression Research, Customer and Employee Research, and Survey Management, Data Collection and Delivery
Locations
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Primary
200 Park Avenue
11th Floor
New York, NY 10116, US
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2020 K St NW
Washington, DC 20006, US
Employees at Ipsos North America
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Jeff Freedman
Qualitative Consultant, Insights & Innovation at Ipsos in North America
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Liana Leider
Market Research Director
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Elizabeth Jarosz
Market Research Expert specializing in understanding the human condition | Competed on Donald Trump's "The Apprentice"
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James Conrad
Executive VP @ Ipsos | Market Strategy
Updates
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Listen in as Ipsos’ Whitney Krause is joined by DotDash Meredith’s Leah Wyar Romito to discuss how the US luxury market is evolving and shaking up the status quo. Our full discussion – at Cannes – focused on how new luxury consumers are expanding and evolving the luxury market. Access the recording here: https://lnkd.in/g_Jcvu3d Ipsos is your partner for deep understanding of evolving luxury consumers and affluent group behaviors, whether through custom-designed research on targeted areas of focus, or through our robust Affluent Survey. Backed by Ipsos’ industry-leading methodological expertise and polling capabilities, the Ipsos Affluent Survey has become the industry’s longest-running, most in-depth, and most widely used study on high-income consumer behavior, yielding powerful and actionable insights on brand positioning and strategy, product innovation, marketing, and more. Globally, we conduct nearly 100k interviews of this hard-to-reach audience covering everything from media consumption, self-image and attitudes, as well as in-depth product preferences and behaviors. https://lnkd.in/g6j4d-sa Whitney Krause James (she/her) Tony Incalcatera Jola Burnett Matthew Maimone
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SEPT 19: Join Ipsos at the Insights Association’s Corporate Researchers Conference to hear Ipsos NA CEO, Mary Ann Packo, share her thoughts on future trends in market research and analytics. Learn how agencies are evolving to keep pace with rapid advances. https://lnkd.in/gAqM2NZX Insights Association
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Groceryshop is where the global grocery & CPG ecosystem unites to explore bleeding-edge trends and technologies. Join Ipsos’ Wendy Wallner to hear exclusive new consumer research exploring Sustainability & Shoppers: Closing the Say-Do Gap to Unlock Growth https://lnkd.in/gSv2A43j
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Here's five charts showing where men and women differ in the economy, abortion, the election, and how everyone thinks about the future. We'll start the ball rolling with a look at consumer confidence... https://lnkd.in/gHkiG7nt
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Most people have pets; only 32% said they don’t. Half said they have a dog in their household. Those that have pets love their pets and treat them like members of the family. 71% say that they try to buy the freshest food for their pets when possible. https://lnkd.in/g2yeyUrb
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As the U.S. presidential race heats up national consumer confidence is up three points year-over-year, but is down from where it was five years ago pre-pandemic https://lnkd.in/g9qytQpP https://lnkd.in/gj55xpMd Our next interactive briefing is on Sept 24 - please join us! https://lnkd.in/gStSnZwJ
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Listen in as Ipsos' Cliff Young joins Bloomberg to discuss Democratic Presidential nominee Kamala Harris’ plan to win over voters on the economy and how she stacks up to Republican nominee Donald Trump on the issues. https://lnkd.in/gJFGNX7t https://lnkd.in/e_9FkvV Our next interactive briefing is on Sept 24 - please join us! https://lnkd.in/gStSnZwJ
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Supplier diversity is not only about supporting women, minority, and veteran-owned businesses. Listen in as our guest panelists take part in a candid discussion about everything from procurement and program strategy to communications, socially sustainable supply chains, alignment with corporate strategy, reporting, branding, and even relationship building. https://lnkd.in/gYR88evW Janelle A. James
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ARF CREATIVE EFFECTIVENESS & DAVID OGILVY AWARDS 2024: Many are concerned about whether AI in advertising assessment will undermine creativity. Ipsos’ Pedr Howard will share the results from testing they did with a selection of ads using their AI model. https://lnkd.in/gwKaffvF Advertising Research Foundation (ARF)
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