Exciting news from MAGNA Global! Their latest U.S. Ad Forecast shows record-breaking ad spend for 2024 driven by innovative media offerings like ad-funded streaming and retail media. Learn more about MAGNA's forecast and the factors driving this surge in Digiday's article here: https://bit.ly/47tenUN
The latest update of MAGNA's U.S. Ad Forecast indicates that the advertising market is accelerating. There has been an 11% surge in non-cyclical advertising revenues in the first and second quarter of 2024, with an expected 8.9% growth to reach $264 billion by the end of the year. This marks one of the best performances in twenty years. When factoring in an anticipated $10 billion in incremental ad revenues due to cyclical events like the presidential cycle and the Summer Olympics, total media owners' ad revenues are projected to rise by 11.4% to reach $377 billion this year. The strength of the U.S. ad market in 2024 is the result of a strong demand from brands, a stable economy, and supply-side innovations. Learn more about what's ahead for the advertising industry here: https://lnkd.in/gBgewvzk