How is ad-supported streaming changing TV for consumers and advertisers? Larene Mantel, VP, Strategic Investment at MAGNA Global, joined a panel of experts at Mediaweek to discuss. The session served as a deep dive to address how the world of ad-supported streaming is evolving and being leveraged by brands, as well as the exciting opportunities that lie ahead. #mediaweek
About us
IPG Mediabrands is the media and marketing solutions division of Interpublic Group (NYSE: IPG). IPG Mediabrands manages over $47 billion in marketing investment globally on behalf of its clients across its full-service agency networks UM, Initiative and Mediahub and through its award-winning specialized business units Healix, KINESSO, MAGNA, Mediabrands Content Studio, Orion Holdings, Rapport, and the IPG Media Lab. IPG Mediabrands clients include many of the world’s most recognizable and iconic brands from a broad portfolio of industry sectors including automotive, personal finance, consumer product goods (CPG), pharma, health and wellness, entertainment, financial services, energy, toys and gaming, direct to consumer and e-commerce, retail, hospitality, food and beverage, fashion and beauty. The company employs more than 18,000 diverse marketing communication professionals in more than 130 countries. Learn more at www.ipgmediabrands.com.
- Website
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https://www.ipgmediabrands.com/
External link for IPG Mediabrands
- Industry
- Advertising Services
- Company size
- 10,001+ employees
- Headquarters
- New York, NY
- Type
- Public Company
- Specialties
- Media Planning & Buying, Automation & Programmatic, Digital Media, Branded Content, Media Barter, Online, Mobile, Social Media Marketing, Sponsorship and Sports Marketing, ROI and Consumer Research, Hyper-Local and Multicultural Marketing, and Out-Of-Home Advertising
Locations
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Primary
Get directions
100 W 33rd St
New York, NY 10001, US
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Calle de Enrique Jardiel Poncela, 6
Madrid, Community of Madrid 28016, ES
Employees at IPG Mediabrands
Updates
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IPG Mediabrands reposted this
As ad spend on streaming grows, political campaigns are increasingly embracing connected TV (CTV) to meet potential voters where they’re watching. In a recent article for The Current, Michelle Castillo spoke with our experts Vincent Letang and Michael Leszega, CFA about the shift of ad dollars to streaming as election marketing ramps up—and whether this trend will extend beyond Election Day. Read the full article on The Current: https://lnkd.in/g-VUwjiR
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Congratulations to Maureen Bosetti, Chief Investment Officer of IPG Mediabrands, for being recognized at the 2024 IRTS Hall of Mentorship Awards! We are incredibly proud of Maureen's dedication to fostering the next generation of media talent. Her passion for empowering future leaders and her commitment to shaping the future of our field are truly inspiring. Also pictured, Joyce Tudryn, President & CEO of IRTS Foundation, and Dani Benowitz, President at MAGNA Global.
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IPG Mediabrands reposted this
Spicing things up at the #BrandSafetySummit! Google Session Highlight: Danielle Wolinsky (Google) opened with a look at Brand Safety in the AI Era, emphasizing Google’s commitment to transparency and accountability in AI-driven advertising. Key steps she shared for brands? Own your brand, prioritize transparency, and demand the highest standards of safety. Then, things got spicy 🔥 as Dave Byrne (IPG Mediabrands) joined Dani on stage for a “Hot Takes” round—with hot wings to match! Key takeaways: 🔸 Google’s AI Principles prioritize safety, accountability, and privacy in all AI applications 🔸Three essential steps for responsible AI-powered advertising: Own your brand, ensure transparency & independent verification, and uphold the highest standards of safety 🔸AI-powered systems, alongside human oversight, work continuously to keep YouTube safe for advertisers
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Want to hear from a leading expert on the future of CTV and linear advertising? Join Maureen Bosetti, Chief Investment Officer of IPG Mediabrands, at CTV Ad Days New York on November 13th for "The NYC ad buyers roundup" panel. Maureen and other industry leaders will share insights on how brands are planning budgets, finding the right audiences, and measuring impact in this evolving landscape. Register here: https://bit.ly/48mX1cW
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We're proud to announce that IPG Mediabrands, our people, and many of our collective agencies are nominated for the 2025 Impact Awards by Givsly! These awards recognize those who are driving innovation and progress in the marketing, media, and tech industries. Voting is open until November 6th! Cast your votes here and help us make a positive impact: https://bit.ly/4fgnEm2 We're nominated for: ◘ IPG Mediabrands – Sustainable Stewards award ◘ KINESSO – Data Defenders category ◘ Initiative - Resourceful Responsibility category, recognized their campaign for the Usher Syndrome Society, “Every Second Counts: Forcing Eyes and Ears on Usher Syndrome.” ◘ Martin Bryan, Global Chief Sustainability Officer, IPG Mediabrands - Purpose Pioneers award ◘ Fatima Chaudhry, Director, Client Solutions, Analytics, Initiative - Responsible Rookies ◘ Santia Nance, U.S. VP, Media Director, Mediahub Worldwide - Intersectionality Champions ◘ Kylee McKinney, U.S. Associate Media Director, Mediahub Worldwide - Responsible Rookies
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Join us at Brand Safety Summit New York 2024 this Tuesday and Wednesday for some of the most important conversations marketers need to have around digital and brand safety. Our thought leaders will join experts from across our industry to participate in the following panels: Tuesday: ◘ “How Sustainability Fits Into Brand Safety” featuring Martin Bryan, Global Chief Sustainability Officer at IPG Mediabrands ◘ “Transparency, Authenticity, & the Speed of Culture” featuring Elijah Harris, EVP, Impact Investment at IPG Mediabrands Wednesday: ◘ “Brand Safety in the AI Era: YouTube and Google's Commitment to Responsible Innovation” featuring Dave Byrne, EVP, Global Brand Safety & Privacy at IPG Mediabrands ◘ “Verification for Value: A Successful Data-Driven Approach to Media Quality” featuring Christal Dolan, VP, Enterprise Excellence at OneVue, UM Worldwide ◘ “From Brand Suitability to Brand Purpose: Scaling Brand Safety Innovation with Zefr and UM” featuring William Bock, VP, Global Brand Safety at IPG Mediabrands Find more details on each of these session and register here: https://bit.ly/3AeQpAu #brandsafetysummit
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The only thing better than kicking off the weekend with a win is...a win with pizza! Congratulations to the entire Mediahub Worldwide team. We're excited for what's in store for this partnership!
Another great win ‘Hot N Ready’ off the press: Little Caesars Pizza has named Mediahub as its U.S. media agency of record. We’ll be handling all media planning, buying, analytics, and audience strategy — plus, they’ll be tapping into our Radical and Disruptive Lab, which will focus on creative media strategies to drive growth for the iconic pizza brand. Read more in Ad Age here: https://lnkd.in/ecgusj68
Little Caesars hires IPG’s Mediahub for US media
adage.com
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The annual Festival of Media North America awards the best media campaigns activated throughout the region with experts from across our industry selected to judge. This year Elijah Harris, EVP, Impact Investment at MAGNA Global, joins other leaders to judge this important event on December 5th. #festivalofmedia Learn more: https://lnkd.in/dCABs_Nv
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Martin Bryan, Global Chief Sustainability Officer for IPG Mediabrands, shared his expertise at last week's Sustainable Brands 2024 San Diego. His invaluable insights drive progress towards a more sustainable future for our organization and our industry.
President @ Sightly | Leading real-time advertising and marketing with Brand Mentality®
Eye-opening, thought-provoking presentations and discussion yesterday at Sustainable Brands 2024 San Diego session on “Quantifying and reducing GHG emissions from marketing and advertising workstreams.” Industry and data experts explored the framework and methodology used to estimate brands’ greenhouse gas emissions, as well as some early days strategies and tactics for making differences. The excellent roster of speakers included Bill Wescott, Managing Partner at BrainOxygen LLC, Rachel Schnorr, Ad Net Zero’s USA Membership Director, Martin Bryan, Global Chief Sustainability Officer for IPG Mediabrands, Jason Melbourne, Chief Data Officer at Fairglow, and Kelly A. Burton, Founder and CEO of The ESG Shop, who moderated the panel discussion and Q&A. Key takeaways: - Estimates are that when it comes to digital advertising, media delivery accounts for 55% of attributable GHG emissions. - Measurement is a critical first step, and soon will be table stakes for all members of the digital media and marketing supply chain. - Sustainability and profitability are not enemies. They go hand in hand. Sightly is proud to be a member of Ad Net Zero US and to help drive real-time advertising and marketing outcomes for brands that value sustainability through our patented Brand Mentality® decision-intelligence platform. #SB24SanDiego #sustainability #brandmentality #decisionintelligence #contextualadvertising
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