Intuit Mailchimp

Our latest innovation in AI technology will soon be able to help you find revenue opportunities you didn’t even know existed. Introducing Intuit Mailchimp’s revenue intelligence, designed to help you find and win revenue from untapped sources in your sales and marketing funnels. Soon, our most advanced predictive and generative AI will be able to: • Recommend segments of customers to target • Generate ready-to-review branded content to drive conversions • Continuously analyze data to prioritize new opportunities and adjust to your goals • Benchmark your brand using AI trained on financial data from Intuit QuickBooks and marketing data from Intuit Mailchimp Find out more about our revenue intelligence here: https://bit.ly/45dZYL3 Features may be broadly available soon but represent no obligation and should not be relied on in making a purchasing decision. Product offers, features and functionality are subject to change without notice.

Today is for celebrating those marketing wins 🏆

As a marketer, if you want to show up authentically within different fringe communities and mainstream cultural groups, then you need to first listen and learn. The Subcultural podcast gives marketers unique insights into who makes up these groups and what makes them tick. In the latest Subcultural episodes, you’ll hear from: 🇫🇷 The real Emily in Paris, Rebecca Leffler, an expat, film journalist, and the person who informs the character on the hit Netflix show. 🗣️ Renowned ASMRist, Maxence Rodier, a creator eliciting tickles and tingles 🌎 Third Culture Kid Sabina Troganova, a professional house sitter and travel influencer Join our host, comedian Alexis Gay, and special guest Dr. Marcus Collins, as they peel back the layers of what makes these spaces interesting, offering you an unfiltered look into these communities. Listen wherever you get your podcasts.

Black Friday-Cyber Monday is a marketers showdown event. 🏟️ It’s the first big holiday season weekend—one of the most important revenue generators for our people. The numbers don’t lie: Emails sent on Mailchimp spiked by 18% in November 2023, compared to the average monthly from January through October. 📈 Your customers are hitting the refresh button on their inbox, looking for BFCM deals, and this increased attention is yours for the taking. That’s why email, in our humble opinion, should be front and center of your holiday marketing. We have insights from Mailchimp users proving it. Here are 4 actionable takeaways inspired by those insights. You can implement them today to better your holiday campaigns: 1. Focus on list growth: More customers = more revenue. Add a landing page or form to your website to capture new email addresses and data. 2. Get your data organized: When it comes to holiday marketing, data’s your best friend. Mailchimp’s audience dashboard provides insights on purchasing and email activity. This can help you identify trends and segments to target when promoting your holiday campaigns. 3. Use automations to improve efficiency: Automations will help you kick your holiday marketing into high gear while saving time on manual tasks. With Mailchimp, you can set up automated email sequences and customer journeys to reach customers and prospects, no matter where they are in the purchasing cycle. 4. Update your marketing plan: Once you’ve implemented the first 3 tips, you’ll have results and learnings to look back on. Review your Mailchimp reports to find out what’s working, what’s not, and what changes you can make to your email marketing for the upcoming holiday season. These insights can help shape your marketing holiday calendar and campaigns, from now into the new year. ✨ What other advice do you have for your marketing peers? Drop it in the comments. 👇👇👇

We’re only one week out from Email is Dead at SXSW Sydney! Open to the public, our interactive celebration of the world’s most iconic communication medium includes everything from the scent of email to a machine that can predict the future. What’s the most interesting thing you just learned from our email timeline?

Dear Marketers: Next time you blink, Black Friday Cyber Monday will be here. But don’t fear: There’s still time to put strategies in place to make the most of the holiday momentum. 🚀 How to Grow Your Brand: Marketing Strategies for Mid-Market Companies offers insights from some of the brightest minds in marketing. Each chapter features an expert sharing strategies to elevate your brand to new heights. In chapters 4 and 5, you'll find practical advice and real-world examples to help your brand stand out and compete effectively. Here’s the deal for chapters 4-5: Chapter 4: Grow with Zero-Party Data by Jamal Miller Zero-party data is a competitive advantage for personalization, especially during peak seasons. Use it to deliver relevant, engaging experiences tailored to your customers’ wants and needs. Miller has 5 tips on building a robust zero-party data strategy: 1. Expand the scope of your zero-party data.  2. Give customers control over the types of data they share. 3. Build customer profiles. 4. Connect your data. 5. Test, optimize, and learn. Chapter 5: AI is the Big Breakthrough for Small Brands by Peter Weinberg and Jon Lombardo AI has become the great marketing equalizer. Using it, you can develop and launch effective marketing plans quickly and affordably.  Weinberg and Lombardo speak to the obvious and the less-obvious AI opportunities: → The obvious: All brands can use AI to generate creative content at a fraction of the cost and time. The creative might not be perfect, but it doesn’t need to be to generate sales.  → The less obvious: AI can help marketers with more tasks than just generative creative like customer research, segmentation, and targeting. Read the full chapters for more expansion strategies that drive revenue in How to Grow Your Brand: https://bit.ly/3XSVCXJ

BFCM is just around the corner so now is the best time to level up your SMS game. SMS marketing is a game-changer in 2024 with a jaw-dropping 98% open rate!🚀 It’s best to use a platform like Intuit Mailchimp to take the guesswork out of your strategy. #Ad But before you dive in, I have been doing SMS for 4 years now, so let me save you some time (and a few headaches) with the top mistakes I made along the way. 1. Don’t blast your entire database! Personalization is key. If you’re promoting female footwear, don’t send it to your male subscribers. Tailored messages = happier customers! 👠✨ 2. Less is more! Don’t overwhelm your audience with texts. Save SMS for the big news—think of it as your secret weapon! (for some brands I only recommend once or twice a month or only in sale periods!) 3. Keep it short and sweet! No one has time for a novel. Aim for under 160 characters. Get to the point and include a clear CTA! 📩✂️ 4. Always include an unsubscribe option! Keep it legal and respectful. If they want out, let them go gracefully. 🚪✌️ 5. Don’t forget about email! SMS shines when paired with a solid email strategy. Use emails to build relationships and SMS to seal the deal! 💌💰 Check out this how to guide from Intuit Mailchimp https://lnkd.in/gjQB-whX

We hope this post finds you well. Join us at SXSW Sydney from 14-20 Oct. Our free, interactive celebration of the world’s most iconic communication medium will be held at Tumbalong Park from 10am-10pm AEST each day. We can’t wait to explore the past, present, and future of email with you.

This year’s peak sales season is almost upon us. Cash in on the holiday momentum with our guide to growth. In How to Grow Your Brand: Marketing Strategies for Mid-Market Companies, some of the brightest minds in marketing share strategies to turn your brand into a formidable competitor. Each of the report’s chapters features a marketing expert. Here’s the deal for chapters 1-3: Chapter 1: The Big and The Small of It by Les Binet Explore custom growth approaches for brands—whether you’re new, niche, expensive, under-funded, or in a small market. Among Binet’s lessons, he touches on 3 essential pieces of advice for growth: 1️. Expand your customer base. 2️. Boost customer loyalty through marketing.  3️. Use price cuts and promotions sparingly to avoid revenue loss. Chapter 2: The Two Small Upsides by Dr. Mark Ritson Learn how to exploit your size by taking a “Versus Position” or mining niches.  → When you take a Versus Position, you position your brand against a competitor. → Mid-market businesses can pit themselves against bigger competitors without looking like a bully. Chapter 3: Winning The Underdog Game by Tyrona (Ty) Heath Discover the 95-5 Rule and learn why you need to build a memorable brand. The 95-5 Rule’s main principles are: 🔑As few as 5% of potential buyers are actively researching your category.  🔑The other 95% are out-of-market buyers overlooking your digital marketing efforts. 🏆You need to balance your marketing to win customers—building a memorable brand that resonates is the key to long-term growth. Read the full chapters on how to expand your brand in How to Grow Your Brand, link in the comments.

Peak sales season. Peak opportunity for growth. Here’s how to grow your business well past the current sales cycle. 🔄  Our new report, How to Grow Your Brand, introduces strategies small and mid-sized businesses can take to: 🏃 Compete with industry Goliaths 🌊 Use your size to your advantage 🔑 Use readily available tools to your highest potential The strategies within the report are especially helpful during busy marketing times, like right now. You can (and should!) pursue these principles year-round, but, when it comes to growing your brand, there’s never a better time than the holiday season. 🎁 The report features some of the brightest minds in the marketing industry, weighing in on how you can get out from underneath the shadow of bigger businesses. The chapters include topics like marketing effectiveness, personalization, and AI. 🤖 You’ll hear from: • Les Binet on the why, how, and what of growing a brand.  • Dr. Mark Ritson on the 2 primary advantages small and medium-sized businesses have.  • Tyrona (Ty) Heath on being memorable and winning the underdog game.  • Jamal Miller on how to grow with zero-party data. • Peter Weinberg and Jon Lombardo on how AI is leveling the marketing field with an efficiency revolution.  Get growth strategies for the peak sales season (and beyond) from How to Grow Your Brand, linked in the comments below.