LEGO is building beyond the bricks as it launches its first full set of design elements, evolving its brand identity. the LEGO Group has seen incredible growth over the last two decades, cementing it as one of the world’s most loved brands. The LEGO logo has always been a consistent, widely-recognizable design element, but the brand needed to be able to offer a fluid and cohesive brand experience across all physical products and digital platforms. OLA and Interbrand worked across the entire brand portfolio to connect the dots between the business, ultimately informing a range of connective elements across physical and digital that, together, would build a recognizable brand experience. The resulting design system introduces refreshed assets and architecture while keeping LEGO’s classic System-in-Play structure at heart—all pieces can be used together, in multiple ways. Read the full LEGO press release below for more ↓ https://lnkd.in/eEKbSCyw #LEGO #SystemInPlay #BrandDesign Nicole Taylor, Thomas Holst Sørensen, Anas Sarraj, Megan Blair, Mat Boyle, Claus Kristensen, René Christoffer, Andrew Michael Payne, Oliver Maltby, Phil Bold, Emma Ellis, Kristian Sear, William Couzens, Georgina Levey, Georgia Walters, Colophon Foundry, Stuart Brown, Iain Acton, Mainframe, Robert Ball
About us
Interbrand has been a world leading brand consultancy, for over 45 years – having pioneered iconic work and forged many of the brand building tools that are commonplace across the industry today. We know that in an age of unprecedented abundance of choice and speed of innovation, customers’ expectations are moving faster than business. While incremental change is still essential, it is no longer sufficient. It takes bold moves to leap ahead of customers and competitors. We call these moves Iconic Moves. In collaboration with the world’s leading brands, our global team of thinkers and makers are pioneering the future of brand building. By turning customers into active participants, we help our clients strengthen their brands on an ongoing basis – our approach gives them confidence to make Iconic Moves that spark desire and create utility, driving extraordinary results. Interbrand is a part of Omnicom Group (NYSE:OMC).
- Website
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http://www.interbrand.com
External link for Interbrand
- Industry
- Advertising Services
- Company size
- 1,001-5,000 employees
- Headquarters
- New York
- Type
- Public Company
- Specialties
- analytics, brand engagement, brand strategy, brand valuation, design, digital brand management, health, naming, package design, retail, and verbal identity
Locations
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Primary
195 Broadway
New York, US
Employees at Interbrand
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Izgi Yapici
Senior Creative Director at Interbrand
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Chuan Jiang
Creative Head at Interbrand, Founder of IB China Creative Team, Red Dot and Rebrand 100 winner
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Lauri Maerov
Writer. Namer. Storyteller. Let's make beautiful language together.
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Toujan B. Atari
Sr. Director, Client Management at Interbrand
Updates
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Interbrand has won 8 Red Dot Design Awards, including the prestigious “Best of the Best” for our Best Spanish Brands campaign! This recognition spans four global offices—New York, Cologne, Milan and Madrid—celebrating our innovative work in the Brands & Communication Design category. Recognized projects include work for Boehringer Ingelheim, dsm-firmenich, Enel Group, Gewiss, Kerakoll Group, Moody's Corporation and UN Tourism. A special shoutout to our Madrid office for the “Maestros” campaign from Best Spanish Brands, which blended AI with classical art to highlight Spain’s top brands; a campaign so powerful that the Prado Museum wanted to keep the posters. Thank you to our clients and teams for making this possible! Read more at the press release here → https://lnkd.in/eWnhhbwr Red Dot Design Award #RedDotAwards #BestOfTheBest #Branding #DesignExcellence #Interbrand #CreativeInnovation
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Spiraling costs and increasing demands are transforming today’s healthcare system. What comes next? Interbrand has identified 6 Big Shifts challenging the status quo and replacing the traditional, one-size-fits-all approach to care. Read more about what’s next for the healthcare system and how these shifts are leading the way to a future of Value-Based Care below ↓ https://lnkd.in/eYsuiJmi #Healthcare #ValueBasedCare #6BigShifts
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With the Olympics in full swing, brands are capitalizing on the millions of eyes watching the world’s best athlete’s every move. While big brands are making a splash, some smaller brands have employed a different strategy. Protein snack brand Kodiak Cakes is sponsoring USA Climbing—the governing association for competitive climbing in the US—outside of the games and is also partnering with climber Natalia Grossman, who will represent the US in Paris. Games-adjacent partnerships like these allow smaller brands to enter the fray and capture consumer’s attention in a more distinct and potentially authentic way. “Niche sports, in general are an amazing place to be if you have real credibility in that space,” Senior Strategy Director Sam Ashken said. “If you’re seen as authentic in that world, the world’s your oyster.” Read the full article below for more on the value of brand integration in niche spaces ↓ #Paris2024 #Olympics2024 #Kodiak
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The post-pandemic luxury market was booming. Now, with slowing sales in China, the likes of Burberry, Gucci and LVMH experiencing struggling profits and aspirational consumers being priced out, the way forward for luxury brands is uncertain. Global Chief Strategy Officer Manfredi Ricca shared with City AM how short-term discounts to boost profits are not effective and lower the value of the brand long-term. Instead, brands must make a choice: reduce prices and open purchase opportunities to aspirational consumers, or fight to become an ultra-premium brand. Read more in the full article below ↓ https://lnkd.in/e4tnGpSF #LuxuryBrands #Luxury #BrandValue
Luxury faces a reckoning: What do Gucci, Burberry and LVMH need to do to survive?
https://www.cityam.com
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Can the Olympics save Nike? Some analysts believe that Nike going all-in on the Olympics as the official supplier for Team USA may be a misguided play. However, Interbrand Global Director, Brand Economics Greg Silverman states to Newsweek that recent performance dips caused by poor financials, job cuts and product complaints are unlikely to hurt long-term brand equity, if Nike can recapture its old spark. The Olympics is likely to be the starter pistol for [Nike’s] comeback,” Silverman said. “But to be successful again, it must rely on a deeper understanding of customer needs and a realignment with retail partners. If Nike returns to its former ways, it is likely to overcome and win.” Read the full article below ↓ #Olympics #Nike #TeamUSA #BrandEquity
Nike is in trouble. Can the Olympics save it?
newsweek.com
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Interbrand reposted this
✒ #IB50. Chapter 2: The Olympic Brand Today marks the beginning of the XXXIII #Olympic Games in Paris, the most iconic event for sports enthusiasts. This occasion goes far beyond medals and laurel wreaths; it is a commitment to diversity, coexistence, and peace. The latest edition of Best Global Brands recognized the leadership of the Olympic brand and its power to leverage other brand partners to follow the same commitment. Therefore, I would like to highlight today the projects in which Interbrand has collaborated to create and develop Olympic brands throughout our five-decade history. These include the Sochi Winter Olympics 2014, the PyeongChang Winter Olympics 2018, the Olympic teams of Saudi Arabia (Team Saudi) and Japan (TEAM JAPAN), the major sports institutions of Saudi Arabia (SAOC) and Spain (CSD), as well as our work for the BBC during the 2012 Olympics. Enjoy Paris 2024!
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Interbrand reposted this
✒ #IB50 - Chapter 1: Naming Iconic In 1974, John Murphy established a naming franchise called #Novamark. Only five years later, the agency had already developed the British Telecom name and what would become the UK’s best-selling small car, the Mini Metro. However, John Murphy sought to expand the business internationally and offer a broader range of client services: Interbrand was born. Since then, Interbrand has had the privilege of naming many historic and yet iconic brands, such as Prozac, Hobnobs, the CHANEL fragrance Anteus, JLR’s SUV Discovery, Fiat Punto, AT&T, Viagra, Wi-Fi, Wii, Thomson Reuters, JPMorganChase, Bizum, Truist, Matter, Microsoft’s Bing, Bankia, ViX, Inc., UN Tourism, LATAM Airlines, Avios, One World, and GE’s spin-offs GE Vernova, GE HealthCare, and GE Aerospace... The #naming practice has always been one of the most exciting for me because, as we state at Interbrand, a name is an empty container that is filled over time with meanings through repeated communications and experiences. It is a blank slate, a complete trajectory ahead, a whole new journey to embark on.
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What does war philosophy have to do with business ethics—and what place does “doing the right thing” have today? Interbrand is a proud partner of Principia Advisory, and we're excited to share the latest Financial Times feature profiling Principia Founder and Chair David Rodin. Check it out below ↓ https://lnkd.in/ed2ruRYy
He’s an Oxford-trained philosopher of war. CEOs can’t get enough of him
ft.com
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How does brand impact share price? Global Director, Brand Economics Greg Silverman sat down with five-time CMO and CMO Confidential host Mike Linton to share how two-thirds of companies in the S&P 500 may be inaccurately valued due to the misunderstanding of this key business asset—and what brands can do to bring back earned value. Watch the full interview here: https://lnkd.in/eqqvk2Ua Read the How Brand Impacts Share Price report here: https://lnkd.in/eWBaucvF #BrandValuation #BrandEconomics #HowBrandImpactsSharePrice