Interbrand's Best Global Brands 2024 report is coming soon! Pre-register below to be among the first to receive the 25th annual report, straight to your inbox. https://lnkd.in/eVajtwD #BestGlobalBrands #BGB2024
About us
Interbrand has been a world leading brand consultancy, for over 45 years – having pioneered iconic work and forged many of the brand building tools that are commonplace across the industry today. We know that in an age of unprecedented abundance of choice and speed of innovation, customers’ expectations are moving faster than business. While incremental change is still essential, it is no longer sufficient. It takes bold moves to leap ahead of customers and competitors. We call these moves Iconic Moves. In collaboration with the world’s leading brands, our global team of thinkers and makers are pioneering the future of brand building. By turning customers into active participants, we help our clients strengthen their brands on an ongoing basis – our approach gives them confidence to make Iconic Moves that spark desire and create utility, driving extraordinary results. Interbrand is a part of Omnicom Group (NYSE:OMC).
- Website
-
http://www.interbrand.com
External link for Interbrand
- Industry
- Advertising Services
- Company size
- 1,001-5,000 employees
- Headquarters
- New York
- Type
- Public Company
- Specialties
- analytics, brand engagement, brand strategy, brand valuation, design, digital brand management, health, naming, package design, retail, and verbal identity
Locations
-
Primary
195 Broadway
New York, US
Employees at Interbrand
-
Izgi Yapici
Senior Creative Director at Interbrand
-
Chuan Jiang
Creative Head at Interbrand, Founder of IB China Creative Team, Red Dot and Rebrand 100 winner
-
Lauri Maerov
Writer. Namer. Storyteller. Let's make beautiful language together.
-
Toujan B. Atari
Sr. Director, Client Management at Interbrand
Updates
-
There's only one week left until we unveil the 100 most valuable brands of 2024! Stay tuned to see the top risers and who's new to the table next week. Be among the first to find out by pre-registering for the report below ↓ https://lnkd.in/eVajtwD #BestGlobalBrands #BGB2024
-
Interbrand reposted this
Sustainability is everyone's business. Our new mark makes it easier for you to put your wallet where your values are. Designed with leading brand consultancy Interbrand, input from leading consumer packaged good brands, and extensive consumer research. Learn more at greenseal.org
-
Save the date: Interbrand's Best Global Brands 2024 report is coming soon! Be among the first to see the 25th annual ranking on October 10th by pre-registering at the link below ↓ https://lnkd.in/eVajtwD #BestGlobalBrands #BGB2024
-
Interbrand reposted this
🌟 We did it! We won the “Campaign of the Year” award at the Insurance Insider US Honors 2024! 🏆 #Ready is a powerful marketing campaign that highlights our commitment to readiness and resilience as Allianz Commercial – a powerhouse that brings together Allianz solutions for businesses under one roof. The award is a testament to the innovative spirit and collaboration of our marketing team, the B2B marketing agency Earnest, the brand consultancy firm Interbrand, the in-house Allianz Studio, as well as the invaluable support of colleagues across the organization and other allies too numerous to mention. A heartfelt thank you also goes out to our brokers and customers for their great cooperation and trust. Your partnership has been instrumental in reaching this milestone! 👏 Congratulations to all the other finalists: https://lnkd.in/gwezQbiT #WeAreAllianzCommercial #InsuranceInsiderHonors #CampaignoftheYear
-
The healthcare model as we know it is about to change. As new-nontraditional insurgents enter the space, incumbents are increasingly being challenged to provide better, patient-centric experiences, or risk being left behind. These insurgents, venture capital funded initiatives and private equity accelerants are fueling the transformation of healthcare. Interbrand has identified 6 Big Shifts layered in our digital and physical world that will personalize, unbundle, connect, automate, monitor and predict the way we engage, giving us unprecedented control over our health and wellness. Read more about what’s next for the healthcare system and how these shifts are leading the way to a future of Value-Based Care below ↓ https://lnkd.in/eYsuiJmi Stay tuned for Interbrand’s next report to go deeper into the disruptive forces changing the future of healthcare. #Healthcare #ThriveArena #ArenaThinking #ValueBasedCare #SixBigShifts
-
“In the next 10 years, the Hispanic audience will impact every single aspect of business.” As the U.S. Latino community's economic and cultural power grows, there is an unprecedented opportunity for major brands to create value by fostering deep, meaningful engagement with this cohort. Introducing Brands and Latinos in the United States: The Opportunity for Brand Leadership. This new report from Interbrand with contributions from L'ATTITUDE gives insight into this cohort and reveals new places for brands to lead. With Latino economic and cultural influence growing fast, now is the time for brands to capture this powerful opportunity. Download the report now here: https://lnkd.in/edeBGhtR
-
The Latino cohort is unquestionably an economic and cultural force. However, brands in the U.S. are not capturing its full potential and are at risk of losing out on accompanying this cohort on the ladder to growth. This Thursday, Interbrand Global Director of Expansion Markets Nancy Villanueva García will join Omnicom Media Group Executive Director, Cross-Cultural Center of Excellence Michael Roca for a fireside chat at the annual L'ATTITUDE conference in San Diego. The Opportunity for Brand Leadership chat will shed light on how brands can authentically connect with this powerful cohort. Stay tuned for more later this week! Sol Trujillo #BrandLeadership #Lattitude2024
-
In today’s rapidly transforming healthcare landscape, spiraling costs, labor shortages, digital technology and changing consumer-patient expectations have created the perfect storm for disruption. The convergence of technology and healthcare is catalyzing a paradigm shift towards consumer patient-centric care delivery models, redefining the consumer-patient experience in profound ways. From the proliferation of telemedicine to the integration of wearables and health apps, technology is fostering a more personalized and empowered experience. Interbrand has identified 6 Big Shifts layered in our digital and physical world that will personalize, unbundle, connect, automate, monitor and predict the way we engage, giving us unprecedented control over our health and wellness. Read more about what’s next for the healthcare system and how these shifts are leading the way to a future of Value-Based Care below ↓ https://lnkd.in/eYsuiJmi Stay tuned for Interbrand’s next report to go deeper into the disruptive forces changing the future of healthcare. #Healthcare #ThriveArena #ArenaThinking #ValueBasedCare #SixBigShifts
-
Interbrand has won 8 Red Dot Design Awards, including the prestigious “Best of the Best” for our Best Spanish Brands campaign! This recognition spans four global offices—New York, Cologne, Milan and Madrid—celebrating our innovative work in the Brands & Communication Design category. Recognized projects include work for Boehringer Ingelheim, dsm-firmenich, Enel Group, Gewiss, Kerakoll Group, Moody's Corporation and UN Tourism. A special shoutout to our Madrid office for the “Maestros” campaign from Best Spanish Brands, which blended AI with classical art to highlight Spain’s top brands; a campaign so powerful that the Prado Museum wanted to keep the posters. Thank you to our clients and teams for making this possible! Read more at the press release here → https://lnkd.in/eWnhhbwr Red Dot Design Award #RedDotAwards #BestOfTheBest #Branding #DesignExcellence #Interbrand #CreativeInnovation