Insider, Inc.

Business Insider has discovered that one of the most powerful tools in marketing isn’t actually a physical tool at all. It’s optimism. Our latest global study, “The Power of Optimism: Positive Outlooks, Profitable Outcomes,” surveyed more than 3,600 consumers to explore the role of optimism in advertising, brand perception, and media consumption. The findings are clear: optimism builds consumer trust and drives consideration among media consumers. Book a meeting with BI Head of Consumer Research & Insights Cayley Barlowe Arbitsman for a full walkthrough of the research by emailing [email protected]. #ThoughtLeadership #Insights

As a heavy user of the new Business Insider AI Search tool, I can vouch -- it's excellent! An easy way to find all of BI's great coverage. Hat's off to CTO Harry Hope & team. It's the latest example of the invaluable tech-forward mindset at BI and our owner Axel Springer. Check it out at the top of our home page.

How does Amazon Ads help brands engage audiences throughout the day? A golden retriever might have the answer. In keeping with Business Insider's new tagline, “Business journalism doesn’t have to be boring. Neither do your ads,” Insider Studios collaborated with Amazon Ads to create a first-to-market interactive video experience with an unexpected star: Tucker the fun-loving golden retriever. “An Advertising Tail” invites viewers to help Tucker navigate his busy day. Along the way, they can interact with hotspots to explore the many Amazon Ads touchpoints that can help brands reach their audiences where they shop, read, listen, and watch. Check out “An Advertising Tail” here: https://bit.ly/48pqz9K #ad

Business Insider was thrilled to feature Andrea Zaretsky, CMO of Morgan Stanley Wealth Management & E*TRADE from Morgan Stanley, in our exclusive thought leadership program, "Outside Insider," earlier today. Andrea was joined by Anthony DeMaio, Business Insider SVP of Sales, for a conversation that explored Andrea's impressive career path, her expertise across retail and finance, her passion for creativity, current objectives in her role and beyond. Andrea, thank you so much for spending time with our teams, and please know you have an open invitation to join us again!

I remember in my early days as a new leader asking myself what makes a good leader and how can I be a good leader for the team. My thoughts resulted in my leadership purpose, which is creating an environment where people can grow, do their very best work, and achieve ambitious goals whilst feeling valued, recognized and respected.   Over the years, I’ve seen some of the best leaders thrive in these types of environments when they are curious, courageous, collaborative and kind. I’m extremely thankful to work alongside the most amazing colleagues at Citi who show these leadership qualities every day and have made my first 6 months in this role very special. Thank you to Business Insider for the opportunity to share my advice with aspiring marketing leaders. 

After months in the making, I'm excited to share a first-of-its-kind interactive video we just launched with Business Insider: An Advertising Tail. From the beginning we set out to do something a little different (and to have some fun with it!). Taking the perspective of an (adorable) dog, Tucker and his owner, the video is a choose-your-own-adventure that highlights some of the many Amazon Ads properties consumers engage with throughout their day. The team thought through every detail from the dog DJ on Twitch to the adorable on box ads. A project like this requires months of work and input from MANY stakeholders, and it couldn't have been done without Deirdre Emery leading the way with Deirdre Buckingham. Thanks to the amazing Insider, Inc. Studios team for bringing our vision to life and to many people across our team, but especially Robert Norman, Marcellus Neel, Rachel Lauritzen Shelton, and Carly Zipp Garbis. Check it out:

“Business Insider’s international newsrooms are crucial to our global newsroom operation. We've seen that when big news event breaks, we've got the UK, Singapore, and US newsrooms to collaborate and cover them effectively and in a coordinated fashion,” says Spriha Srivastava, International Executive Editor at Business Insider.    As the driving force behind Business Insider’s global newsrooms, Spriha oversees everything from breaking scoops to in-depth investigative stories across media, tech, and innovation. She’s focused on continuing to position Business Insider as the go-to digital brand for ambitious readers while driving the delivery of high-quality journalism.     Curious about how she manages her time and what her best advice for young women in media would be? Check out the video below!    ____ #BusinessInsider #Journalism #AxelSpringer

Every year since 2020, Business Insider has covered the best and brightest in the real-estate industry in our Rising Stars of Real Estate list. If you know an up-and-comer aged 35 or younger in any corner of commercial or residential real estate, we'd love to hear about them. We are seeking young people working in real estate in roles including, but not limited to, academics, agents, architects, brokers, builders, designers, developers, founders, investors, nonprofit staffers, policymakers, property managers, and urban planners. BI reporters and editors will consider how and why nominees stand out in the context of current issues facing the real-estate industry in 2024. Submit your nominations by November 4 at the form: https://lnkd.in/en-2mJ9r. Read on for more details about what we're looking for. https://lnkd.in/euFGM44c #realestate #risingstars #residentialrealestate #commercialrealestate

Congratulations, Jamie Heller, who recently stepped into the role of Editor in Chief at Business Insider! With over 20 years of experience at The Wall Street Journal, where she led impactful business and tech coverage—including pivotal reporting on AI—Jamie’s expertise and editorial vision are unparalleled. Her deep commitment to quality journalism and passion for storytelling make her the perfect leader to guide Business Insider into an exciting new chapter. I can’t wait to see the incredible impact she’ll have in shaping this must-read publication’s future.

Exciting news! This morning, we released a pioneering search tool on Business Insider, powered by our newsroom's original journalism and generative AI. It's the first of its kind for a news publication, and I couldn't be more proud of our team's work.