Inprela Communications

A new episode of the Health Marketing Collective is live! 🎙️ In this first episode of our HLTH USA Be Bold series, one of the health IT industry’s top journalists, John Lynn, helped uncover: ⚡How to stand out in a noisy healthcare market with bold narratives 🎯 The importance of authentic messaging and connecting with your audience 💡 Why understanding pain points is more powerful than using buzzwords 🔎 Insights into the evolving media landscape If you’re in healthcare marketing or healthcare IT, you don’t want to miss this! 🎧 Tune in now and get ready to take your marketing strategy to the next level: https://bit.ly/3B5APYe #healthmarketing #healthcaremarketing #healthcarepodcast #healthmarketingpodcast #healthmarketingcollective #podcast #newpodcast #bebold #HLTH2024 #HLTHxInprela #marketingstrategy #contentstrategy

As a dedicated partner of the Minnesota Chamber of Commerce, we are thrilled to support the 2024 Manufacturers’ Summit and highlight the innovation and talent driving the manufacturing industry. 🚀 Speaking of innovation, the Minnesota Chamber and BMO U.S. just revealed 64 amazing products competing for the inaugural title of “Coolest Thing Made in Minnesota.” 🏆 From groundbreaking tech to creative craftsmanship, these products showcase the best of what our state has to offer. At Inprela, we believe in the power of the manufacturing industry to drive economic growth, create jobs, and foster innovation. We’re honored to stand alongside so many incredible companies, and we can’t wait to celebrate the winners of this exciting competition! Check out the products and cast your vote. https://bit.ly/4gxUTCT #ManufacturingSummit #CoolestThingMadeInMN #InprelaProud #MinnesotaChamber #Innovation #ManufacturingMatters

How can you ✨Be Bold ✨in healthcare marketing? In next week’s episode of the Health Marketing Collective, Sara (Cziok) Payne will dive into the theme of this year’s HLTH USA Conference with the incredible John Lynn, founder and chief editor of Healthcare IT Today and Swaay.Health Marketing Community, to uncover strategies for capturing media attention in a crowded healthcare landscape. Check back on Wednesday for insightful discussion of the fine line between boldness and missteps in marketing strategies and the shifting media landscape–from shrinking newsrooms to the rise of podcasts, video content, and influencers. https://apple.co/3RBPUWG #healthmarketing #healthcaremarketing #healthcarepodcast #healthmarketingpodcast #healthmarketingcollective #podcast #newpodcast #bebold #HLTHUSA #HLTH2024 #marketingstrategy #contentstrategy

HLTH 2024 is approaching, and we're showing some love to this year's theme, "Boldly Stepping into Health's Future," by asking a few health marketing experts what it means to be bold in healthcare. Jennifer Schoech Hovelsrud, a marketing leader at Elevance Health, said being bold is all about committing shamelessly to your vision as a healthcare brand. What does it mean to you or your organization to be bold in healthcare? Share in the comments! 🔽 #HLTH2024 #HLTHUSA #marketing #healthcaremarketing #branding #strategicmarketing #bebold #futureofhealth

Daniel Reilly went deep in this segment of Collective Quick Fire, sharing insider knowledge on his market research work with healthcare organizations, his perspectives on the outlook of AI in marketing, the rise of experiential marketing, and more. Watch the full podcast episode here: https://bit.ly/3MEghIT #healthmarketing #healthcaremarketing #healthcarepodcast #healthmarketingpodcast #healthmarketingcollective #podcast #newpodcast #marketresearch #AI #experientialmarketing

Branding. Competitive intel. Differentiation. Executive visibility. Our team chimed in on some of the big PR trends to expect as we head into the back half of 2024 💡 #publicrelations #marketing #marketingtrends #communications #marketingstrategy #competitiveanalysis #PRleadership

AI makes assumptions based on the information we give it, which is why we need to continue to ask questions and bridge the outputs with human insight, says Daniel Reilly, managing director of insights, analytics, and planning for Sterling-Rice Group. Check out the latest episode of the Health Marketing Collective for Dan’s thoughts on enhancing healthcare product development with market research and the strategic use of AI. https://bit.ly/3zdJyqs #healthmarketing #healthcaremarketing #healthcarepodcast #healthmarketingpodcast #healthmarketingcollective #podcast #newpodcast #marketresearch #customercentric #humaninsights

Part of being an expert storyteller is listening to great thinkers. We asked our team who they follow for expertise in content strategy. These "Perspective Pioneers" are shaping the future of our industry with their groundbreaking ideas and insights. 💡 Follow these leaders to understand story-first strategies, tips and tricks for making communications audience-centric, and niche industry humor 😉 Ann Handley Michael King Kristina Halvorson Ash Rathod

Truly knowing your audience goes beyond traditional demographics like gender, age, and income. Dive into psychographics like attitudes, beliefs, and motivations that drive behaviors to really put yourself in their shoes. Market insight expert Daniel Reilly emphasizes this point in our new episode of the Health Marketing Collective, along with enlightening insights about understanding the human experience and what motivates consumers. Listen now and let us know your thoughts! https://bit.ly/3Mz3tDA #healthmarketing #healthcaremarketing #healthcarepodcast #healthmarketingpodcast #healthmarketingcollective #podcast #newpodcast #demographics #psychographics #customermotivation #decisionmaking

Sneak peek at our upcoming podcast episode 👀Uncover the power of market research! If you’ve ever wondered how to move beyond surface-level insights and truly understand what drives your audience, this episode is for you. Daniel Reilly, managing director of insights, analytics, and planning for Sterling-Rice Group, shares invaluable insights on: 🔍 Going beyond demographics to uncover the psychographics 💡 Real-world examples showing how deep research can transform patient experiences 🤖 The role of AI in market research 🎯 Practical advice on asking the right questions to make campaigns truly resonate Whether you're a CMO, market research strategist, or healthcare leader, this episode is packed with actionable takeaways you won't want to miss. 🎙️ Tune in Wednesday to learn how strong leadership meets marketing excellence! https://lnkd.in/gneUwqUS #healthmarketing #healthcaremarketing #healthcarepodcast #healthmarketingpodcast #healthmarketingcollective #podcast #newpodcast #marketresearch #beyondthenumbers #AI #leadership