Innovate Animal Ag

Last month, our CEO Robert Yaman had the opportunity to see the Cheggy in-ovo sexing machine in action in France. This impressive technology, which can determine the sex of brown layers before they hatch, will supply in-ovo sexed hens to the US market later this year. Thanks to Lohmann France, Vincent Baumier, Jörg Hurlin, Anke Förster, DhiyaEddine Rabia, and Ian Rubinoff for being leaders and driving innovation in this field!

Congratulations to Orbem and to the entire Swiss poultry sector for adopting in-ovo sexing technology for the entire industry in Switzerland without regulatory enforcement!

Will you be at the Poultry Sustainability and Welfare summit in Atlanta? We want to talk! Reach out on linkedin or message us at [email protected] to set up a meeting! International Poultry Welfare Alliance (IPWA) U.S. Roundtable for Sustainable Poultry & Eggs (US-RSPE) #PSWS2024

Agri Advanced Technologies GmbH announced today that they will be supplying the US market with two in-ovo sexing systems at the end of this year! This comes on the back of leaders in the US speciality egg sector recently announcing their intentions to sell eggs from in-ovo sexed hens, and highlights the momentum behind this paradigm shifting approach to egg production in the US. Read more in our latest blog post. https://lnkd.in/ghxRUx2d Michael Sencer Certified Humane® ASPCA Nancy Roulston (she/her) Jörg Hurlin

NestFresh Eggs, a leader in the US speciality egg sector, announced that they will be using in-ovo sexing for their entire egg line starting later this year! In the year that Innovate Animal Ag has been working with the NestFresh team, they have invested significant effort to understand the technology, monitoring its success in Europe (where it now boasts a 20% market penetration), and ensuring its readiness for the US market. NestFresh's adoption of in-ovo sexing technology thus signals this will be the next major trend in the US egg industry. Mimi Stein, the Executive Director of Humane Farm Animal Care, which oversees the Certified Humane® program agrees: “We see this movement as part of a major paradigm shift to correct a longstanding industry challenge in egg production,” she said in NestFresh’s press release. ASPCA Nancy Roulston (she/her) New Barn Organics Michael Sencer https://lnkd.in/dSW8v52V

The market penetration of in-ovo sexing in the EU is now 20%, according to our updated In-Ovo Sexing Market Penetration Report. As of the beginning of April 2024, around 78.4 million of the 389 million hens in the European Union were sexed in-ovo, a 20% market penetration. This marks a remarkable 5 percentage point increase from September, when the market share was found to be just under 15%. You can read full coverage of our report on Poultry World: https://lnkd.in/g5TtqbkB You can also see the full report on our website: https://lnkd.in/g9Q9nDvQ Respeggt Group Orbem In Ovo PLANTEGG GmbH Agri Advanced Technologies GmbH

Innovate Animal Ag's Q2 2024 In-Ovo Sexing Roundup: https://lnkd.in/gS4sUPZq Q2 was another significant quarter for in-ovo sexing technology, as producers continue to prepare for in-ovo sexing to reach US soil. In Europe, the implementation of three new machines and the announcement of new acquisitions and strategic partnerships continued the notable expansion of the technology on the continent.

Consumers view technology as the most sensible way to solve major challenges in animal welfare. When presented with possible solutions to three commonly cited animal welfare challenges, technology was cited as the best solution, over government bans, and shifts in consumer behavior. Technology has the remarkable power to eliminate tradeoffs. Instead of asking businesses to sacrifice their profitability, or asking consumers to forgo culturally important foods, it changes the type of food system that is possible. Technologies, like in-ovo sexing, can improve our animal rearing, while opening up new opportunities for producers. You can read more about how consumers view technology in animal agriculture in our latest report: https://lnkd.in/gNBwKU4M

We recently analyzed a new survey on American views on technology in animal agriculture that is a must-read for ag business leaders and policymakers looking to make informed decisions. Our report identifies 4 key themes: 1. Americans favor technological solutions to animal welfare challenges, not vegetarianism 2. Americans favor technology in animal agriculture if they understand the problem it solves, but are skeptical otherwise 3. Farm animal welfare is a popular, bipartisan issue 4. Business leaders and policymakers have an opportunity in consumers and voters who reject zero-sum thinking and seek technological solutions to animal health welfare challenges Americans fundamentally want practical solutions to the challenges they see in animal health and welfare, and leaning into cutting-edge, science-backed technologies is often viewed as the most sensible way to solve these challenges. And as long as consumers are educated on why technologies are used, they will gladly support companies and policymakers that use technology to improve animal welfare.

Governments can often be in the business of telling farmers what they can’t do. We are glad to see more programs like this one from the UK take a different approach. It’s sensible policy to use public money to promote public goods, like improvements in animal welfare.