For World MS Day on May 30, Abilityforce, Salesforce's business resource group for professionals with disabilities, wanted to “do something big,” remembers Matt Nesci, a customer success manager at the cloud-based software company.
In tandem with the National MS Society, they hosted an event with several Salesforce employees sharing their experiences with MS and how it affects their professional lives. They told their diagnosis stories guided by the mantra, “My MS is my MS,” highlighting the unique ways MS manifests for each person.
This culminated with Salesforce Tower—the tallest building in San Francisco—being lit orange, a color deeply connected to the MS community. Nesci becomes emotional thinking about the impression this left, particularly on a family who happened to walk by when orange light bathed the 1,070-foot building.
“They were so moved by it that they went out and took a picture,” he says. “I'm tearing up just talking about it. They took a picture of the tower and I'm like, ‘My God.’ You don't think it would have an impact like that.”
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Image Description: A Salesforce mascot standing and holding an a11y flag on a field of blue.