IMPACT BBDO

You don't want to miss this. Our very own Dani Richa will be speaking at the upcoming Athar Festival in Riyadh on 5/6 November. Catch him as he shares his knowledge and insights about the industry in the region, and how he has led IMPACT BBDO to become one of the most creative agencies in the world. See you in Riyadh! #IMPACTBBDO #BBDO #AtharFestival BBDO Worldwide

Yesterday, we celebrated Emirati Women’s Day by exploring the remarkable stories of inspiring Emirati women and learning about their exceptional accomplishments.✨ Incredible journeys and a bright future ahead 🇦🇪🌹 #IMPACTBBDO

Mad news for us as we lead the MENA region yet again at Asia's largest show: the 2024 MAD STARS . Along with the Grand Prix of the Year - one of only two given globally at the show - we picked up a Grand Prix in Print, a Gold, three Silvers and two Bronzes. Utter madness. Many congratulations to all our teams and our brand partners. #IMPACTBBDO #MadStars BBDO Worldwide

What started as a simple job - showing off how tasty Sadia’s Broasted and Tempura range is - soon became a deeper look into how people think, act, and live, especially modern moms. For this campaign we wanted to capture the essence of home life, where cooking and family come together, while understanding the complex role of motherhood. The goal was to create a story that connects with people, showing how Sadia is a key part of both the food and feelings in a household.   "A strong creative is one that not only has a true relevant insight, but also a fun idea and catchy music rhythm with seamless product integration. Because just like Sadia’s target audience, turns out you can have it all!" - Yara Hasan, BRF Brand and Communication So, in this film we’ve got the moms grooving, and the families craving. Because, you know what’s good? #IMPACTBBDO #Sadia

Unboxing D&AD pencils should come with a "Goosebumps Alert" warning label. We love this gorgeous 2024 Graphite Pencil we just got in the mail. #IMPACTBBDO #DandAD D&AD BBDO Worldwide

Of the thousands of entries submitted globally every year at Asia's largest show, MAD STARS , only two receive the coveted Grand Prix of the Year award. We are delighted to have won one of them this year, our third overall at this amazing show. "Child Wedding Cards," for UN Women, which also picked up a Grand Prix at Cannes Lions, has won the Grand Prix of the Year in Public Service Advertising at the 2024 Mad Stars event held in Busan, Korea. Mad congratulations to all the teams that worked on this impactful project, and to our brand partners at UN Women, with whom we have now created effective campaigns for the last 7 years. #IMPACTBBDO #UNWomen #ChildWeddingCards BBDO Worldwide

Lights, Camera, Action! 📸🎬 This week, we added a touch of movie magic, diving deeper into the art of production. #IMPACTBBDO

Our latest from Impact BBDO Cairo, for Chipsy Egypt, is based on a true Egyptian insight that showcases the resourcefulness of the Egyptian people when it comes to yumminess on the go. Introducing the "Chipsawich," the tastiest innovation ever created by Chipsy, an eating experience unlike any other - brought about simply by adding a handful of Chipsy to the dull, everyday sandwich.    The film follows the story of Afifi; a tour guide that was the inventor of this phenomenon, who took the world by storm. A wave of questions follow: which flavor goes best with which sandwich?    Crunchier, yummier and easier than ever before, the "Chipsawich" is an experiment we recommend you try TODAY! #IMPACTBBDO Impact BBDO Cairo LAYS #Chipsy

This week, we brought a fun twist to our town hall meetings with an interactive quiz session to discover who’s the most social media savvy BBDOer among us all. 🎯🔥 #IMPACTBBDO

Their work is mad good, and they are stars. Makes sense then that our ECD Hannes de Beer and ACD Martino Caliendo are going to be jury members at the fantastic 2024 MAD STARS show in Busan, Korea. IMPACT BBDO has been named global Agency of the Year at MAD STARS two years in a row now, and has won the Grand Prix of the Year three years ago. Of course, we love this show. Congrats Hannes and Martino! #IMPACTBBDO #MadStars