Illuminate Growth Partners

Are CPG Companies Ready for the Next Wave of Innovation? The latest Boston Consulting Group (BCG) article sheds light on a crucial issue: CPG companies have been relying heavily on lower-risk strategies, but now is the time for a pivot. The numbers are telling - 79% of CPG c-suite executives cite innovation as a top 3 priority for driving growth and mitigating risks. Yet, performance metrics indicate a gap between intention and action. A key takeaway from the article resonates deeply with our work at Illuminate Growth Partners, "As M&A costs rise and success becomes more challenging, CPG companies must embrace a broader, more dynamic approach to growth. Consumers expect it, retailers depend on it, and shareholders demand it." To bridge this gap, BCG suggests 3 critical practices: 1. Invest in Innovation Talent: Building and nurturing teams that drive innovation. 2. Expand Beyond Core Offerings: Diversify to meet evolving consumer needs. 3. Leverage New Tools: Use transformative techniques to accelerate growth. At Illuminate Growth Partners, we’re seeing these strategies in action. Our clients are increasingly focused on innovation, and we’re stepping up to help to bridge this gap: - Fractional Innovators: Placing top, experienced talent to strengthen innovation teams and drive cutting-edge solutions that keep brands ahead of the curve. - Brand Growth Strategies: Refreshing and expanding product pipelines to meet evolving market demands for both the short and long term. - Agile Implementation: Bringing new ideas to market faster and more cost-effectively to create a competitive advantage. As the landscape shifts, how is your brand evolving its innovation strategy? Read the full BCG article for more insights: https://lnkd.in/gsRgjjwv

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𝐀𝐈-𝐏𝐨𝐰𝐞𝐫𝐞𝐝 𝐈𝐜𝐞 𝐂𝐫𝐞𝐚𝐦 𝐑𝐞𝐯𝐨𝐥𝐮𝐭𝐢𝐨𝐧 Dice Cream Robotics has emerged as an innovative leader in the food industry, pioneering completely autonomous ice cream vending machines. Their revolutionary parlor model features Dicey, a robotic arm, along with his minions, who assemble the ice cream, toppings, and sauces, delivering one of 144 combinations in less than 40 seconds. Equipped with a cutting-edge, AI-powered customer interface, Dice Cream’s self-sufficient solution helps lower labo and real-estate costs, helping to improve the slim margins of the $70 Billion ice cream market. As they continue to innovate, Dice Cream is crowdfunding on StartEngine, offering you a chance to claim a stake in the future of the food industry. Ready to participate? Participate Now! https://lnkd.in/ddVnvYmu #aiforgood #robotics #paidad

Welcome Kristine Duffy to the Illuminate Growth Partners team! Kristine brings a wealth of experience in brand building and innovation, having collaborated with us on various projects for the past 15 years. Her impressive career spans marketing leadership at Nestle and Dreyer's, along with consulting for renowned companies like Central Garden & Pet, Del Monte Foods, and Big Heart Pet Brands. Kristine's strategic mind, results-driven approach, and proven track record in launching transformative innovation make her a perfect fit for our growing team. And... she's already diving in with an exciting project – stay tuned for more! #BrandBuilding #Innovation

The title of this article says it all. Consumers' desire for healthier, more sustainable products continues to grow. CPG brands are renewing their appetite (and investment) for innovation in order to meaningfully grow and stay ahead of the competition. Illuminate Growth Partners provide clients with added flexibility, innovation capabilities, and a true competitive advantage. From advisory services, custom projects, and fractional resourcing, we have solutions for any client need. Contact us at [email protected] to learn more. #innovation #emergingbrands #illuminategrowthpartners https://lnkd.in/gdUNY9ey

A good, quick read on a fast-growing trend we're seeing - requests for fractional innovation leadership and project management support. In today's challenging business environment, companies large & small are seeing the benefit of fractional support (vs hiring FTEs) to help set strategy & process, as well as drive projects to completion. Bringing on battle-tested experts with deep experience in fast-paced environments allows them to more quickly and efficiently achieve their goals. Illuminate Growth Partners has an expanding group of partners that assist across innovation, brand marketing, consumer insights, go-to-market strategies, and more. Check us out at www.illuminategrowth.net. #innovation #illuminategrowthpartners https://lnkd.in/gjm_zfQE

As we saw at Expo West earlier in the month, food & beverage innovation is heating up. Given staffing practices over the past couple years, many companies are significantly resourced constrained as they try to harness new tools and create agile solutions to meet evolving consumer demands. Illuminate Growth Partners have innovation experts who can fill gaps on your team and/or successfully help you execute projects to completion. DM me to learn more! #innovation #outsourcedinnovation #illuminategrowthpartners https://lnkd.in/gsbfMmVw