Ignite Social Media

Some of the most commonly reported struggles in the social media marketing industry are generating engagement, content creation, budget constraints and ideation/results. See our tips for overcoming these obstacles here: https://bit.ly/3yUKmAJ #SocialMediaTips #SocialMediaMarketing #DigitalMarketing #SocialMediaAgency #MarketingTips

There are plenty of social management tools out there, but which ones don't suck? 😜 Here are the 5 top picks from social pros ⬇ 1. Sprout Social 2. Hootsuite and HeyOrca 3. Sprinklr 4. Later 5. Buffer See more of the data from our survey and how to pick the right tool for you here: https://bit.ly/3MoChqP.

What does this emoji 👍 mean to you? If you said thumbs up, you'd be correct. BUT to Gen Z, this emoji can be interpreted as a passive-aggressive response. As a brand on social, it's important to understand emoji usage and their varying meanings to ensure your copy and reactive work mean what you THINK they mean. Learn more emoji meanings here: https://bit.ly/3YTAr96 #SocialMediaMarketing #Emojis #EmojiMeanings #MarketingTips #SocialMediaMarketingTips #SocialAgency

💡What social tools and content strategies are the most useful? 💡Are brands more active on TikTok or LinkedIn? 💡 What's the deal with paid media budgets? We asked over 100 social media marketing professionals all this and more in our first-ever trends survey. See what they said here: https://bit.ly/3X0vwS9

Meta's Ad Algorithm has shifted, here's what to know about the change: 👉 The algorithm favors ads with high-quality, engaging content. 👉 Flexible ads, a new format that allows only one call-to-action and uses automatic carousel creation, will replace dynamic ads. 👉The platform's AI will determine each user's best combination of elements, potentially improving ad performance and conversion rates. Overall, the changes encourage advertisers to relinquish more power to AI systems. What do you think of this switch? https://bit.ly/3WuiScK #SocialMediaMarketing #MarketingTips #SocialMediaMarketingTips #SocialAgency #MetaAds #MetaAI

Learn how AI can help shape your social media strategy in our upcoming webinar. 🙌 #AI #SocialMediaMarketing #Webinar #SocialExperts #Marketing #DigitalMarketing #SocialStrategy #MarketingTips #SocialMediaMarketingTips #SocialAgency

Short-form content has taken social media by storm, but what defines a 'view'? Here are some things to know when posting on different platforms: ➡️TikTok is the most relaxed when counting video views, considering each loop as a new view and counting after just one second. ➡️Facebook logs a view after just 3 seconds, but rewatching won't add to the view count. ➡️YouTube counts a view when a viewer intentionally starts playing a video on their device and watches for at least 30 seconds. ➡️Instagram only counts the first few re-watches as views, and you can't watch your own videos. 💡Learn more here: https://bit.ly/45XUXGY. #SocialMediaMarketing #VideoViews #Engagements #MarketingTips #SocialMediaMarketingTips #SocialAgency

Today we celebrate 17 years as the original social media agency. 17 years of writing tweets, office dart wars, and mystery trips. See the full story of how Ignite came to be here: https://bit.ly/4coiKlD.

Dear brands, follower counts DON'T matter when it comes to influencer marketing (so stop worrying about it!) ➡ Influencers with a modest follower count achieve better impression rates than influencers with millions of followers. ➡There is NO correlation between follower count and the resulting number of impressions generated by that influencer's posts. See our full research and learn what things do matter for successful sponsored posts here: https://bit.ly/3S8ekYn. #SocialMediaMarketing #VideoViews #Engagements #MarketingTips #SocialMediaMarketingTips #SocialAgency #InfluencerMarketing #SocialAgency #FollowerCount

Video views actually DO count as engagements, but should they? Here are some points to consider: Why they should count: ✅Videos are a powerhouse! They're incredibly popular and sharable. ✅Views often pave the way for deeper interactions like likes, comments, and shares. Why they shouldn't: ❌Some platforms count video views very quickly, hence counting people as engaged who really were not. ❌It's not JUST about videos – understanding your audience means looking at engagement across all content types. See our full breakdown here: https://bit.ly/4cgOHfs. #SocialMediaMarketing #VideoViews #Engagements #MarketingTips #SocialMediaMarketingTips #SocialAgency