Iced Media

Introducing Haut Drops! Shop limited edition beauty collabs inspired by TikTok’s most viral trends. Thank you Noor Lobad and WWD for sharing this history-defining moment with the importance it deserves. This is all possible thanks to the trust and partnership of brand innovators and launch partners Moroccanoil, Topicals, Glow Recipe and caliray. Thank you for believing in us. We are revolutionizing beauty selling on TikTok Shop. Brands ready to drop can join the waitlist today at https://www.hautdrops.com/. Personally, I am indebted to my ingenious team at Iced Media - each and every one of you; including my partner Ashley Banks, our creative visionary Kelly B. and master operator Casey James. Also, my peerless Advisory Board for your ongoing support and Joy Ajlouny, my advisor, mentor and friend. https://lnkd.in/dNWkSJrh

CEW invited me back to share Iced Media's secrets to win holiday and finish 2024 strong. There are still a few tickets left at the link below. https://lnkd.in/dfhD-CuJ If you'd like to attend and the ticket cost is a barrier please PM me. See you Thursday!

The future of retail is global. Keep up or get left behind. 🚀 It was a productive 48 hours in LON, MAN. Huge thanks to my hosts at TikTok Shop and THG, Liam Phillips (李昂) and Abdu Alhadithi.

Mimi Banks of MB Social is a fellow founder I deeply respect and admire so I was thrilled when she invited me to join her on the Beauty is Your Business podcast. The episode is a short and sweet primer for any beauty brand keen to launch and scale on TikTok Shop. Listen below 👇

We are ECSTATIC to share that we’re a FINALIST for Best Digital Agency for the #BeautyMatterNext2024 Awards! We were so proud and honored to be named WINNER of this same category in 2023 and believe that this second year of recognition is a true testament to our team’s incredible passion and dedication for what we do. 💪💪💪 Thank you, BeautyMatter and congrats to all the finalists—we can’t wait to celebrate with you! #BeautyMatter #NEXTAwards #BMNEXT2024 #BMNEXTSummit #BeautyAwards #beautyconference

TikTok Shop is not slowing down. Thank you Erica La Sala and Beauty Independent for including Iced Media in your beauty industry roundup and for giving us the opportunity to share our thoughts on the future of beauty's fastest growing shopping destination.

WOW! We're sending a huge congratulations to our Advisory Board member Kendra Bracken-Ferguson! Such a big, well deserved win 💪💪💪

I am humbled by the outpouring of love and support for Iced Media at Cosmoprof North America. Thank you to our partners at TikTok Shop, CEW (Cosmetic Executive Women), and NielsenIQ for believing in me - especially Andrea Nagel, Nicole Fishstein, Jacqueline Flam Stokes and Anna Mayo. See below for key takeaways from our two presentations 💪💪💪 The Power of TikTok Shop hosted by Iced Media, NielsenIQ, TikTok Shop  🚀 Show Up - TikTok is American’s 9th largest beauty retailer; 64% of shoppers are willing to purchase from large, national brands - there is an expectation from TikTok shoppers that they can find and shop their favorite beauty brands on the platform 💄 Curate - Merchandising is key to growing your shop - differentiate your product assortment from other retailers 🆕 Try New Things - Don’t be afraid to experiment; it’s new for everyone and ambitious, agile brands will prevail 🤑 Invest - A dynamic and holistic approach to paid across Shop and DTC will unlock more new customers cheaper and faster Harnessing AI: How Small Beauty Brands can Thrive in Today’s Tech-Driven Market with CEW (Cosmetic Executive Women), Maesa, Perfect Corp. and NielsenIQ 🎨 Creative Rules - Content is still the most important factor in determining a campaign’s outcome with 80% of the performance relying on creative at TikTok and 56% at Meta 🛠 Free Tools - There are incredible new, AI-powered tools and technology from Meta and TikTok to help brands scale - they are free and easy to use ♾️ Volume Story - Generative AI tools are helping brands of all sizes combat creative fatigue and reach the volume of ‘net new’ assets required to compete and win 🎯 Content is the New Targeting - Sophisticated advertising tools like Meta’s Advantage+ and TikTok’s Smart Performance are making campaigns more effective than ever By virtue of your support may I thrive - Tashi delek my Iced Media team and partner, Ashley Banks, Nathalie Banker, and of course Carson Ward who makes all kinds of magic happen daily.

Heading to Vegas next week for #cosmoprofna? Iced Media is hosting an invite-only TikTok Shop breakfast in partnership with our friends at NielsenIQ. We have a few seats left, PM me for details. Brands only please 🙏 See you in Vegas!

I'm thrilled to congratulate Iced Media Partner and Chief Client Officer, Ashley Banks, on being named a finalist in not one but two Digiday Future Leader Awards categories - Future Leader, Agency and Glossy Future Leader, Beauty. The nominees have each demonstrated a solid commitment to innovation and delivering results in their respective industries. Huge thanks to Jill Manoff and the hardworking editors and judges at Digiday and Glossy for acknowledging Ashley's incredible contributions to our business, our team, our clients and the beauty industry at large. https://lnkd.in/dFfHJQ8u #DigidayFutureLeaderAwards #Digiday #Glossy