📣 Exciting news: Academy Award-winning director Ron Howard will be speaking at the 2025 #IAB Annual Leadership Meeting this January! Ron Howard is one of Hollywood’s most celebrated and prolific filmmakers. From the critically acclaimed Oscar-winning dramas A Beautiful Mind and Apollo 13 to the hit comedies Parenthood and Splash, he has created a number of memorable films and series. Get your ticket to #IABALM to join his session as well as hear from incredible thought leaders from all across the industry 📆 https://okt.to/S10JIy
IAB
Advertising Services
New York, New York 118,998 followers
IAB empowers the media and marketing industries to thrive in the digital economy.
About us
The Interactive Advertising Bureau (IAB) empowers the media and marketing industries to thrive in the digital economy. Its membership comprises more than 700 leading media companies, brands, agencies, and the technology firms responsible for selling, delivering, and optimizing digital ad marketing campaigns. The trade group fields critical research on interactive advertising, while also educating brands, agencies, and the wider business community on the importance of digital marketing. In affiliation with the IAB Tech Lab, IAB develops technical standards and solutions. IAB is committed to professional development and elevating the knowledge, skills, expertise, and diversity of the workforce across the industry. Through the work of its public policy office in Washington, D.C., the trade association advocates for its members and promotes the value of the interactive advertising industry to legislators and policymakers. Founded in 1996, IAB is headquartered in New York City.
- Website
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https://iab.com
External link for IAB
- Industry
- Advertising Services
- Company size
- 51-200 employees
- Headquarters
- New York, New York
- Type
- Nonprofit
- Founded
- 1996
- Specialties
- Making Measurement Make Sense, Mobile Marketing Center of Excellence, Building Brands Online, Supply Chain Simplification, Protecting Privacy, Interactive Advertising, Data Demystification, Online Advertising, State Privacy Laws, Retail Media, Measurement, Connected Commerce, Digital Media, and Responsible Media
Locations
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Primary
116 E. 27th St.
New York, New York 10016, US
Employees at IAB
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Rajeev Goel
Co-Founder and CEO at PubMatic (Nasdaq: PUBM)
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Carryl Pierre-Drews
EVP & Chief Marketing Officer, Board Member
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Angelina Eng
💫VP Measurement, Addressability & Data Center, IAB | ~30 years in media planning & buying, thought leadership, AdTech, analytics, ad ops and…
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Jason Fairchild
Co-Founder and CEO at tvScientific
Updates
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Join thought leaders from Instacart, LiveRamp, Pacvue, Roundel, and Threefold so you can: ➖ Discover how to leverage advanced attribution methodologies and closed-loop measurement to drive success in retail media ➖ Dive into best practices for measuring incrementality, mastering Marketing Mix Modeling (MMM) and Multi-Touch Attribution (MTA), and understanding the full impact of omnichannel strategies ➖ Understand the power of data collaboration partnerships that are enabling unified measurement, attribution, and insights across platforms. ➖ And more! Register now 📆 https://lnkd.in/eENvMaSC
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"Samsung Ads’ IAB membership allows us to play a key role in influential industry discussions. With can’t miss events like #IABNewFronts and #IABPlayFronts, IAB provides an invaluable, widely-respected platform to get our latest innovations and solutions in front of the most important members of the ad community," says Michael Scott. Curious to learn more about #IABMembership? See how you can get involved: https://lnkd.in/eTqmZdnG #DigitalLeaders #IABMembers
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Get your early bird pass for the 2025 IAB Annual Leadership Meeting in Palm Springs, California 📆 https://okt.to/1Qimu4 Join speakers like Jeff Green (The Trade Desk), Nicolas Le Bourgeois (TikTok), Ellen Stone (NBCUniversal Entertainment), David Mogensen (Uber), Jonathan Roberts (Dotdash Meredith), Jennie Weber (Best Buy Co. Inc.), and many other top thought leaders in the digital ecosystem! Don't miss out on #IABALM! https://okt.to/H0Qkim #AI #Streaming #Measurement #ResponsibleMedia #Privacy #Commerce #CreatorEconomy
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IAB reposted this
💫VP Measurement, Addressability & Data Center, IAB | ~30 years in media planning & buying, thought leadership, AdTech, analytics, ad ops and strategy | Former ad agency & brand marketer executive
Google’s cookie pivot leaves 88% of industry in uncertainty, according to #IAB’s latest report, “Google’s 3P Cookie Deprecation Announcement” — Initial Reactions, Future Impact and Predictions Read about some of what we learned in my latest MarTech article.
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And that's a wrap on the IAB Gaming & Immersive Media Leadership Summit! Yesterday, the event gathered a full room of top industry leaders for interactive breakouts and insightful sessions that highlighted the current state of advertising in gaming, AR, and VR, measurement in immersive media, the creator economy, and much more. We want to thank all of our attendees and speakers, and give a shout out our sponsors Twitch, NexTide Media, Overwolf Ads, and Admazing Co. 👏 #Gaming #ImmersiveMedia #ThoughtLeaders
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Did you catch the The Media Revolution session yesterday at Advertising Week New York? #IAB’s Sheryl Goldstein, along with Jessica Coen (The Recount) Lotte Jones (The News Movement), and Nicole Ogoff (Edelman) broke down how #media and #brands can successfully partner on social media, unpacking how brands can maintain trust in a complex digital ecosystem. #Advertising #BrandSafety #News #AWNewYork24
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On Monday morning, #IAB’s Jeffrey Bustos moderated two sessions at Advertising Week New York. First, a panel with Jonathan Lerner, MBA (Tinuiti), Aaron Gallagher (Kinective Media℠ by United Airlines), and Kara Puccinelli (Nexxen) on the utilization of data for non-endemic brand activations, followed by a media network masterclass with Ellen Jepsen Mulryan (The Trade Desk), Charlie Neer (MiQ), and Mike Petrella (United Airlines). Which #AWNewYork24 sessions have you attended so far? 💭
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"Since the inception of digital advertising, eliminating ad fraud has been a top priority. We have made a lot of collective progress, and this study quantifies the progress accomplished through industry standards and collaboration.The tools and frameworks developed by IAB Tech Lab and codified as part of TAG’s certification programs are the foundation of our industry’s anti-fraud success, and these results show that our collective efforts are paying off," said IAB CEO David Cohen. Read more ⤵️
So, IVT rates in TAG-Certified Channels have been <1% globally for more than 3 years but how much $$ does that equate to? Conducted by TAG, in partnership with 4A's, Association of National Advertisers and IAB, the 2024 US Ad Fraud Savings Report details the $ amount US digital advertising has saved thanks to #antifraud initiatives. Report 👉 https://hubs.ly/Q02SKJDZ0 Press release 👉 https://hubs.ly/Q02SKMM10
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On Wednesday, October 30th, join Jay Green (Soundrise), Alyson Sprague (Wondery), Rich Tunkel (Nielsen), and #IAB's Matt Shapo for a webinar where they will explore the implications of audio’s attention grabbing, all-day companionship for omnichannel marketing campaigns and how to optimize media plans by tapping more deeply into the high value audiences, unduplicated reach, and massive scale of the #audio ecosystem. Register now 📆 https://lnkd.in/eVg_RW-T
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