What separates an “intelligent experience” from a good chatbot or generic personalization? The answer lies in the capacity to determine and incorporate intent in digital interactions, says Huge’s Chief Product Officer, Chidi Achara, in this episode of the IX Podcast. Listen now: https://ow.ly/QF9150SEzlV
Huge
Business Consulting and Services
Brooklyn, NY 212,545 followers
We create products and experiences that grow the world’s most ambitious brands.
About us
Huge is a design and innovation company. We create products and experiences that grow the world’s most ambitious brands. We do this by designing experiences for people, not users, and uncovering new sources of growth by leveraging our creative talent, our proprietary platform LIVE and unlocking the advantages brought to us by emerging technologies. We believe all experiences should be intelligent, shoppable and unique to every brand. Part of the Interpublic Group of companies, Huge’s talent base of thinkers, tinkerers, makers and creators, have been problem-solving across North America, Europe, and Latin America for over 25 years.
- Website
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http://www.hugeinc.com
External link for Huge
- Industry
- Business Consulting and Services
- Company size
- 1,001-5,000 employees
- Headquarters
- Brooklyn, NY
- Type
- Public Company
- Founded
- 1999
- Specialties
- Business Strategy, Branding and Brand Experience, Data Science, Research, User Experience Design, Creative, Technology, Content, Social Media & Communications, User Relationship Management, Business Consulting, Innovation Strategy, Growth Creation, Product Development, Web3, and Experience Innovation
Locations
Employees at Huge
Updates
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Future thinking. Listen to Huge's Chidi Achara on the That's What I Call Marketing podcast now.
Swarming a clients challenge - that is the value an agency brings. More from Chidi Achara, Chief Product Officer of Huge. 👂 here https://lnkd.in/ev-wns_c or 👀 here https://lnkd.in/e-5zuFc3 Marketers and agencies alike are often faced with answering the question - what value is it to have the agency work on this problem. I think Chidi explains the value so well here, a group of diverse thinkers swarming a business challenge is likely going to help address and solve that business challenge in a way that is different and unique, and will be less inside out. This episode is filled with great insights from Chidi, check out themes of innovation, client-agency relationships, and the future of digital marketing and so much more. The Cannes Sessions are brought to you by Freedman International 00:17 Early Career and Advertising Foundations 04:26 Transition to Nike and Brand Repositioning 06:18 In-House Creative Teams and Retail Challenges 09:45 Global Marketing Strategies at Simon 13:39 Joining Huge and Embracing AI 25:40 Outcome-Based Agency Value 27:31 Client Collaboration and Data Integration 29:00 Early Involvement of Data Scientists 29:52 Innovative Digital Experiences 32:52 Visionary Leadership and Team Focus 37:42 Building Long-Term Client Relationships 43:20 Board Role at Charity Water
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"We’re using it to inform our thinking and to be smarter about what we put in front of our clients and out in the world.” Huge's Global CEO, Lisa De Bonis, gives her view on AI in Digiday.
As media agencies develop more #artificialintelligence-driven work, they are relying on data and media tools to inform the creative side. Whether it’s developing proprietary media and analytics applications or establishing a wider practice to guide the #AI and ethical areas of their campaigns, various agencies specializing in commerce, innovation and media are incorporating these tools into their strategies. In this piece by Antoinette S., we speak to Lisa De Bonis of Huge, Josy Amann of Media Matters Worldwide, and Ethan Goodman of Mars.
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The rise of technologies like GenAI will mean rebalancing the relationship between humans and computers, says Huge's CPO, Chidi Achara. And the essential driver behind that shift is the capacity of brands to use technologies to read the intent of users. This is what we call "the value of intent." Listen to Chidi's vision in this episode of the IX Podcast now: https://bit.ly/3WeFEX7
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Driving forward. We’ve been shortlisted for Creativepool’s ‘Most’ Award in the Integrated category for our work with: ▶ Planet Fitness ▶ McDonalds Vote now.
Creativepool 2024 Annual
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Making noise. We’ve been shortlisted for Creativepool’s ‘Most’ Award in the Digital category for our work with: ▶ Planet Fitness ▶ McDonalds ▶ Chromebook Plus ▶ Google Sustainability ▶ Android ▶ Chrome Enterprise ▶ Chrome Vote now.
Creativepool 2024 Annual
creativepool.com
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Breaking ground. We’ve been shortlisted for Creativepool’s ‘Most’ Award in the Effectiveness category for our work with: ▶ Planet Fitness ▶ McDonalds Vote now.
Creativepool 2024 Annual
creativepool.com
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Making waves. We’ve been shortlisted for Creativepool’s ‘Most’ Award in the Web category for our work with: ▶ Chromebook Plus ▶ Google Sustainability ▶ Chrome Enterprise ▶ Chrome ▶ Android Vote now. https://ow.ly/vTHf50SsqM2
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What does "Intelligent Experiences" (IX) mean to you? In the first episode of our podcast, Huge’s Global Chief Strategy Officer, Jon Judah, draws on his 10 years of leadership at the agency to unpack some of the biggest challenges his clients are facing in an increasingly competitive landscape. We talk about his ambition for the next wave of intelligent experiences, and how brands can avoid the risks of “being boring” in their digital offerings. Listen now. https://ow.ly/tkOj50SrY2W
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Creating impact. We’ve been shortlisted for Creativepool’s ‘Most’ Award in the Application category for our work with: ▶ Planet Fitness ▶ McDonald's Vote now.
Creativepool 2024 Annual
creativepool.com