W Hotels redefined luxury travel with a rebrand focused on authenticity and inclusivity. The campaign generated over 900 content pieces, 89M impressions, a 6% engagement rate on Instagram, and boosted brand awareness and consideration. Congrats to Marriott Bonvoy, in partnership with their agency FARRYNHEIGHT, for their Digital Platinum Award at last year’s Adrian Awards! There are just a few days left to submit your entries for this year’s competition at https://lnkd.in/gfwgckFk #HSMAI #hotelmarketing #LuxuryTravel
HSMAI
Hospitality
McLean, Virginia 20,971 followers
Fueling Sales, Inspiring Marketing, Optimizing Revenue For Hotels and their Partners
About us
HSMAI is a global organization of sales, marketing, and revenue management professionals representing all segments of the hospitality industry. With a strong focus on education, HSMAI leads the way in identifying and communicating trends in the hospitality industry. Operating as a leading voice for both hospitality and for sales, marketing, and revenue management disciplines, HSMAI connects its members with customers. Founded in the United States in 1927, HSMAI is membership organization comprising 5,000 members from 35 countries and chapters worldwide. For more information on HSMAI or becoming a member, contact the Hospitality Sales & Marketing Association International, at (703) 506-3280; email [email protected], or visit the website at www.hsmai.org.
- Website
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http://www.hsmai.org
External link for HSMAI
- Industry
- Hospitality
- Company size
- 11-50 employees
- Headquarters
- McLean, Virginia
- Type
- Nonprofit
- Specialties
- Sales, marketing, revenue management, and digital marketing
Locations
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Primary
7918 Jones Branch Dr
McLean, Virginia 22102, US
Employees at HSMAI
Updates
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Harnessing Hotel Data for Powerful Insights In today’s fast-moving, data-rich environment, every business leader will benefit from understanding the mechanics of data analytics. In the HSMAI Academy’s Hotel Data Analytics Essentials Course (https://bit.ly/47clyAC), you will learn how hoteliers capture, store, and analyze data to gain insights that drive smarter business decisions. Read More: https://bit.ly/4galzcs #hsmai #Hospitality
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Hotel commercial leaders: Join HSMAI at the inaugural HSMAI Futures Forum (https://lnkd.in/gQaeMC6a) for an in-depth exploration of “Understanding the Changing Dynamics of Business Travel,” October 28, in San Antonio. The Forum is held in conjunction with The Hospitality Show produced by AHLA and Questex. Attendees at HSMAI’s Commercial Futures Forum receive a complimentary pass to The Hospitality Show (https://lnkd.in/gmyBQ8Xa). Engage with subject matter experts through presentations, panels, and discussions to enhance your knowledge and challenge your B2B2C thinking. The Forum has been created for senior corporate commercial (sales, marketing, revenue optimization, and distribution) and operations leaders from hotel brands, management companies, and ownership groups, with content curated by a steering committee of commercial leaders: Dorothy Dowling, Introspect Strategic Advisory Services; Brian Berry, Pyramid Global Hospitality; Sean Dee, OUTRIGGER Hospitality Group; Andre' Fournier, CoralTree Hospitality Group; Kristie Goshow, KSL Resorts; Jonathan Kaplan, IHG; Lori Kiel, The Boca Raton; Dr. Breffni Noone, Penn State University; Katie Moro, Amadeus; Andrew Rubinacci, FLYR Hospitality; Michael Shiwdin, Wyndham Hotels & Resorts; Ed Skapinok, Explore St. Louis Presented with the support of partners: Amadeus, DerbySoft, HRS Hospitality & Retail Systems, Kalibri Labs, Navan Learn more at: https://lnkd.in/gQaeMC6a #TheHospitalityShow #hsmai
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Only 1 WEEK LEFT to submit your entries for the industry’s premier travel marketing awards. With 50 categories across four divisions, we can’t wait to see your best work. Enter your work by Sept 9 at https://lnkd.in/gfwgckFk #HSMAI #Adrianawards #travelmarketing #hospitalityawards
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Yes, you can actually stay at these rentals! Vrbo and Expedia's “Vacation Homes of the Year” campaign inspired some serious WanderLove worldwide. It also won a Platinum PR award at last year’s Adrian Awards. Want to take home some hardware yourself? Submit your campaigns by Sept. 9 at https://lnkd.in/gfwgckFk #HSMAI #Adrianawards #travelmarketing #travelPR
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Back To School With HSMAI Essentials Fall Course Catalog: Attend one of these collaborative online certificate classes led by expert faculty and advance your expertise in today's essential skills. Explore and Enroll Today: https://bit.ly/4dIGGRy Hotel Digital Marketing Essentials: https://bit.ly/3Xn1bxm Acquire a better understanding of the hospitality digital marketing concepts, tools, and techniques you need in the recovery by participating in a live collaborative education experience over six weeks. Preview the course outline. Next Class: September 17 - October 22 Faculty: Dan Wacksman CHDM, CRME, CHBA, Sassato, Principal Holly Zoba, CHDM, Scout Simply, Principal Hotel Revenue Optimization Essentials: https://bit.ly/4cLoBBd A deep dive into the fundamentals, cross-disciplinary partnerships, and emerging elements impacting revenue optimization over six weeks of interactive education. Next class: September 24 - October 29 Faculty: Timothy Wiersma, CRME, Principal, Revenue Generation, LLC, and Past Chair, HSMAI Revenue Optimization Advisory Board #HSMAI #hospitality #CRME #CHDM #CHSL #CHBA #CRMA
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An underwater ballet in Hawaii. A Barbie dream suite in Quebec. A symphony in a spectacular Mexico cavern. By spotlighting once-in-a-lifetime experiences, Fairmont Hotels & Resorts’ “Beyond Limits” campaign achieved astounding results — and won Platinum at last year’s Adrian Awards. For more entry inspiration, view last year’s Platinum award winners at https://lnkd.in/gfwgckFk #HSMAI #Adrianawards #hotelmarketing #hotelPR
The HSMAI Adrian Awards
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“We have to embrace the reality that retention and building talent is our future. It’s no longer something we can just simply buy on an as-need basis.” — Dorothy Dowling, author, 2024 State of Talent Report Which strategies should hospitality organizations use to nurture future leaders? Download the full report to find out. https://lnkd.in/g54Vc5i2 #hsmaifoundation #hospitalitytalenttrends
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Generative AI Usage Survey: Sales, Marketing and Revenue Management Teams The HSMAI Foundation has endorsed a research initiative led by Michael J. Goldrich, Founder & Chief Advisor of Vivander Advisors, on how hotels and their partners use AI for recruitment, professional development and retention. This survey aims to gather essential insights and data. At the end of the survey, we invite you to share a quote, case study, and/or favorite AI tool. * Help shape the future of AI in hospitality talent management by participating in our brief survey. * It takes less than 6 minutes. * We invite you to share your AI success stories. * Your contributions are vital in shaping the future of AI in hospitality talent management. * Let's advance AI in hospitality together. Complete The Survey: https://bit.ly/4dzZfHB
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Everyone at HSMAI would like to extend a huge CONGRATULATIONS to our latest Global HSMAI Certificants CHBA: Anna Kotiuk, CHBA CHDM: Lauren Fluck Rachel Park Kate Joseph, CHDM CHSL: Chris Legaspi, CDMP, CRME, CHIA, CHSL CRME: Harold Dominguez, CRME Desislava Dimitrova,CRME Are YOU looking to enhance your value, advance your career, and positively affect your company’s bottom line? There's never been a better time to achieve one of the industry's most respected global certifications! Explore the opportunities here: https://lnkd.in/grgCDnU #HSMAI #hospitality #CRME #CHDM #CHSL #CHBA #CRMA
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