House of Growth

Here is how I create high converting conversion funnel with BOFU content Steal my framework & examples from Clickup 👇 1. Ranking on "competitor alternatives" Start by writing a well-optimized article focusing on "competitor alternatives". If someone is searching for an alternative to your competitor it means that they are looking for a solution like yours. If your article is ranking on top results, you have a great chance of capturing traffic. But this is only the beginning of the race. 2. Directing traffic from the article to an in-depth landing page I like to send people from a "competitor alternative" article to a detailed landing page covering us vs the competitor. So if you are ranking for "asana alternatives" and your tool is called "john' project management", you would want to take people from Best 10 Asana alternatives post to John's project management tool vs Asana. With landing pages, you cover the difference between you and the competitor better, giving people the chance to understand why they should pick you. 3. Landing page to signup page You have to have a great signup page that motivates users to go to the next step. Most sign-up pages don't focus on positive user psych at all. They are dull and uninspiring. Make sure to include: quotes, social proof, and objection handlers etc 4. Finish it with a great onboarding Your onboarding shouldn't be a maze. You have to do profiling in your onboarding so that you understand the use case and persona of your users to their goals as soon as possible. Imagine that you go into a department store and you are welcomed by the shopping assistant. You tell her that you want to see bags, and she takes you to the floor with shoes first and then watches and then to your destination. This is not the ideal experience because you wanted to see only bags right? Your SaaS onboarding should follow the same logic as well, "take people where they want to go". Experts like ClickUp will even consider where you came from in onboarding, offering ways to migrate from Asana when you sign up, for example. #seo #contentmarketing #saas #growthmarketing

Here is how you can do competitor research in 5 minutes 👇 I am using the same process before writing competitor-related articles and I will share the same method by using Rows.com 1.First, download RowsX extension for Chrome and pin it in your browser bar 2. Go to G2, and look for the product you are searching reviews of, i.e. smartsheet 3. Land on the product page 4. Sort reviews by “lowest rated” 5. Click on the Rows Extension icon and the hit “Open in Rows” 6. You will land on a fully working spreadsheet populated with your reviews. Now you will have all the negative reviews about your competitors. You can use this information on your: - BOFU articles - Comparision pages - Sales calls... #seo #contentmarketing #saas #growth

You need to have these things before investing in content marketing 👇 Content and SEO won't work in silos, you need to have a holistic approach to your marketing funnel. At House of Growth we don't just help our clients with content and SEO. We help them to fix their messaging, positioning, key web pages, and onboarding flow to make sure that they are going get the best out of their acquisition efforts Watch the video to learn more 👇 #seo #content #growth #marketing

SEO doesn’t have to take 2 years to work. You can see results as soon as 1-3 months, even for a new domain. You can see the screenshot from one of our content sprints House of Growth If you want to get results fast without risking low-quality AI content, you need to keep these things in mind 👇 1. If you have the budget or in-house knowledge, you don’t need to wait till you find PMF 2. Don’t look at your content strategy just from SEO’s perspective. Try to look at it as a business owner and prioritize conversions 3. Investing bigger budget early on will yield faster results. More good content = faster results 4. Start building your funnel from bottom to top to get ROI faster 5. Try to build topical authority around your product’s use cases. Write everything related to the topic before moving on 6. Don’t just focus on external links. Internal links still matter! 7. Add variety to your internal links, don’t keep using the same exact match over and over again 8. Hub and spoke model is your best friend to find against goliaths in your industry 9. Focus on information gain score. Don’t just copy and paste the competitors. Think about what they are missing out on and how you can write better content. 10. Your content doesn’t have to be perfect from day 1. I prefer to publish fast and optimize on the way. 11. Don’t just focus on topical clusters, try to build media clusters as well. Add a video, audiogram, and custom images to your articles 12. Content velocity is your friend to get results fast without link building. Publish as much as you can in a single quarter. #seo #contentmarketing #saas

Here is how I create high converting conversion funnel with BOFU content Steal my framework & examples from Clickup 👇 1. Ranking on "competitor alternatives" Start by writing a well-optimized article focusing on "competitor alternatives". If someone is searching for an alternative to your competitor it means that they are looking for a solution like yours. If your article is ranking on top results, you have a great chance of capturing traffic. But this is only the beginning of the race. 2. Directing traffic from the article to an in-depth landing page I like to send people from a "competitor alternative" article to a detailed landing page covering us vs the competitor. So if you are ranking for "asana alternatives" and your tool is called "john' project management", you would want to take people from Best 10 Asana alternatives post to John's project management tool vs Asana. With landing pages, you cover the difference between you and the competitor better, giving people the chance to understand why they should pick you. 3. Landing page to signup page You have to have a great signup page that motivates users to go to the next step. Most sign-up pages don't focus on positive user psych at all. They are dull and uninspiring. Make sure to include: quotes, social proof, and objection handlers etc 4. Finish it with a great onboarding Your onboarding shouldn't be a maze. You have to do profiling in your onboarding so that you understand the use case and persona of your users to their goals as soon as possible. Imagine that you go into a department store and you are welcomed by the shopping assistant. You tell her that you want to see bags, and she takes you to the floor with shoes first and then watches and then to your destination. This is not the ideal experience because you wanted to see only bags right? Your SaaS onboarding should follow the same logic as well, "take people where they want to go". Experts like ClickUp will even consider where you came from in onboarding, offering ways to migrate from Asana when you sign up, for example. #seo #contentmarketing #saas #growthmarketing

Good SaaS SEO vs Mediocre SaaS SEO Here are the 2 major differences 👇 ✅ Good SaaS SEO focuses on a single topic It's important for saas company to build a topical authority around a topic that is highly relevant to the business. You do that by focusing on a single topic and covering it deeply before moving on to different topics. If you have a bad content strategy you will be writing about different topics at the same time without covering any of them in depth. ✅ BOFU vs TOFU If you want to generate revenue as soon as possible, you have to start covering the topics that have a high business relevancy. You have to bring your product in front of the people who are already searching for it. One way to do that is by covering BOFU and MOFU topics first before moving on to low-intent TOFU-related topics You don't want to skip topics with low volume here, if your goal is to generate revenue, ignore the search volume and only focus on the business relevancy of the topic. Symptoms of Good SEO👇: - Nailing the search intent - Covering one topic at a time - Content has information gain score - Good UX for content - Supported by key product and service pages - More inbound leads and a happy marketing team Symptoms of Bad SEO 👇: - Covering all topics at once and thin content - Copy and paste content with no information gain score - Misaligned with search intent - No leads or signups - Bad UX #seo #contentmarketing #saas #growthmarketing

If you’re struggling to convert blog traffic into users/customer... There is one solution that’s been effective for me👇 make assets as close as possible to your product experience. Most blog assets sucks. They’re usually: ❌ Generic product screenshots. ❌ Memes. ❌ Badly-designed illustrations. Instead, get people to taste your product as much as you can from your blog. You’re trying to get traffic from passive reading → to → taking action. When you make references to your value prop, product, or features, add these: 💻 Interactive demos → Let people try a sneak peak of your product. Short feature demos (try a single action). Detailed walkthrough (play with the basics of your product). 📹 Video → Walk someone through a feature Appcues is a great example of that. Many of their blogs have Ramli John's videos embedded in them. 🖼️ Gifs → Show one product action. Gifs let someone reading your blog see your product in action. In some cases, it’s better than screenshots, but it serves a similar purpose. 📸 Screenshots → Show what your product looks like. Let users imagine what it could do and how, based on the context they have coming to your blog. Note: there often IS a place for product screenshots. It depends on what the content of your blog is, and how it ties to your product. Based on my experience, investing a bit more into blog assets often results in more conversions. #seo #content #startups

4 types of competitor-focused content you can use to generate revenue from blogs 👇 1. Competitor vs You You have to control the narrative on this one. If you are not defending your brand name, then you are letting your competitors control the narrative of the story. Make sure to have those comparison pages up and running 2. Competitor alternatives If you want to generate leads fast, you have to go after people who are in the market to buy solutions similar to yours. There is no better way to capture the intent than targeting these topics with "listicle" posts. I like to create listicle posts for these articles and link out to competitor landing pages from here. From my experience, it was always easier to rank on these terms with blog posts rather than landing pages 3. Competitor comparisons If you have more established competitors, you can piggyback on their names to steal traffic. People will be searching for [competitor] vs [competitor] and you can introduce yourself as the third alternative here. If people are searching for "clickup vs asana" you can target that keyword and make it "clickup vs asana vs you". This is such an underrated way to bring high-intent traffic to your website 4. Competitor use case content If you are competing with established competitors, you can focus on "how to do [use case] on [competitor]" You can either educate the readers on how to do it and present a better way. Or if your competitor doesn't have that use case you can't tell people that the only way to do it is through you #seo, #saasmarketing, #contentstrategy, #contentmarketing, #searchengineoptimization

Don’t skip this if you care about making revenue from your SEO game. 👇 If you wonder why your blogs haven’t generated tangible outcomes, it probably is because you skipped “pre-content” fundamentals. In fact, most marketers go straight to keyword research and sprint planning, then to execution, without taking the time to set the foundations. Here’s my framework: 🟨 Phase 1: Understand the customer. Take time to watch recordings, run interviews, do research about the product use cases. Etc. You can’t write relevant content to a business’ prospects if you don’t fully understand their business. 🟪 Phase 2: Review onboarding. The ultimate goal of any piece of content is to get people to sign up or request a demo. As a marketer, you need to grasp what that experience looks like, so that you can craft content that matches the product experience. It also makes it much easier to add high-converting blog assets like interactive demos! 🟦 Phase 3: Set the fundamentals. So many businesses skip this step! I split it into 2 categories with distinct objectives. Make sure that you have the technical structure needed to have your articles ranking quickly, like author pages, internal linking, footer links, etc. ( no fancy technical seo) Create revenue focused content assets (BOFU-MOFU) assets to turn blog reads into interest to convert, and then conversions. If someone reads your blog about a competitor’s alternatives, they may not want to convert right away. You need landing pages to give them info about your product vs that competitor! And all of that is done before you set the SEO strategy and start executing it! I’ll share part 2 of my framework (when you actually start producing content) later this week. Stay tuned! #seo #saasmarketing #contentstrategy,#contentmarketing, #searchengineoptimization

“We don’t do SEO, we published for months and didn’t get results” What they don’t tell you is they 👇 Did not focus on a single topic. Published poorly-written content that didn’t add value Wrote for super general terms where traffic has 0 intent to purchase Did not think about how you get someone to take other actions on their site after reading some content And on and on and on. It happens too often. There is existing traffic for people looking for a solution RIGHT NOW, but they SEO strategy is so messed up that you don’t capture it. Starting from BOFU gets results much faster, which gives teams the confidence to continue investing in SEO. Bonus: it makes sales teams like marketing, as actual qualified leads walk through the door. When I say results, I mean revenue results. Not traffic. Revenue! Traffic that not only comes to your site but converts, because you’re helping them evaluate solutions to the problems they’re facing right now. #seo #saasmarketing #contentstrategy, #contentmarketing,#searchengineoptimization