A new wave of innovation in hospitality is coming - are you ready for it?
One of my favorite things about Hospitality Daily is how it connects us with people pushing the industry forward.
A few weeks ago, Bashar Wali joined the show to discuss the next wave of innovation in hospitality. After we published, I received one of the most thoughtful and detailed responses I've ever seen from today's guest, and I knew I had to bring him on the show.
William Graf is the founder and CEO of ONDA, a new hospitality brand that blends the social experience of hostels with the comfort of boutique hotels.
Today, on the podcast, we discuss where hospitality might be headed next. Specifically, we dive into the opportunities around guest experience, a topic that's often discussed but rarely with the level of detail Bill brings.
🎧 Listen to the Hospitality Daily Podcast on Spotify or Apple Podcasts
Some of the takeaways:
• "Hospitality 3.0" will focus on serving underserved niches rather than creating broad concepts for everyone. Smaller, more focused concepts allow for addressing the specific needs of particular traveler segments.
• There's a shift from passive to active experiences across all price points in hospitality.
• The four realms of experience (entertainment, educational, aesthetic, and escapist) provide a framework for creating more engaging hospitality concepts.
• The biggest opportunities are in the "escapist" realm (active participation and full immersion), as many travelers are seeking it.
• There's potential for concepts that go beyond experiences to offer "transformation" for guests.
• The ability to deliver consistent, high-quality experiences across multiple locations will be a key differentiator for new hospitality brands.
If you'd like more on this, I encourage you to listen to the full conversation to better understand what the future of hospitality could hold:
🎧 Listen to the Hospitality Daily Podcast on Spotify or Apple Podcasts
♻️ If you learned something here, repost it with your thoughts to help someone else!
👋 And if you're new here, I'm Josiah Mackenzie, and I invite you to follow this page (Hospitality Daily) for more stories like this I share each day