Excited to hear from our ACD Hieu Luong on AIGA Design’s virtual stage next week! Grab your tickets by October 8th to hear how your identity can be your greatest creative asset and fuel the most impactful work: https://lnkd.in/ek-7mt2M #AIGADesignConf
Hook
Advertising Services
Ann Arbor, Michigan 12,092 followers
We make great ads, content and apps for the internet.
About us
Hook is a Creative Production Agency. With an emphasis on in-house and hands-on production, we develop world-class creative campaigns, content, and experiences for industry-leading brands such as: Google, YouTube, Nike, and NASA. We understand that our work gets better, faster, when the people leading it are deeply involved in its craft and creation - So we build teams with individuals at all levels, and from all backgrounds, individuals who are driven to make as much as they can with their own hands. And while the success of our work is critical, we believe what’s most important are the people who do it and the experience they have along the way. We want clients to think of us as the most trusted agency they’ve ever worked with, and we want everyone at Hook to feel this is the best job they’ve had yet.
- Website
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http://byhook.com/
External link for Hook
- Industry
- Advertising Services
- Company size
- 51-200 employees
- Headquarters
- Ann Arbor, Michigan
- Type
- Privately Held
- Founded
- 2006
- Specialties
- Creative Development, Interactive Design & Production, growth marketing, Augmented Reality, and Display media
Locations
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Primary
106 N 4th Ave
Ann Arbor, Michigan 48104, US
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10000 Washington Blvd
Culver City, California 90232, US
Employees at Hook
Updates
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Celebrating an FWA Site of the Day win for our work on Google’s Language Inclusion project 🏆 There are over 7,000 languages spoken worldwide, and we helped Google build a site about the research of preserving them. Learn more about how these Language Inclusion efforts are using AI to bring us one step closer to globally accessible information for all: https://lnkd.in/eNMWF4f3 See more of our work with Google here: https://byhook.com/work
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Always excited to talk about #AI and navigating new emerging technology with other arts industry pros. Great insights from film, gaming, legal, design and animation perspectives. Thanks for having us AIGA Detroit! Danni Wu Reid Southen Adam Serhane Jeff Trexler Martin Slomka Paul LaFleur
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Hook reposted this
▪ How do we design for inclusivity❓ ▪ How do we avoid tokenism❓ ▪ How do we stop designing for the algorithm and start designing for us❓ This is just a glimpse of the transformative themes to be explored at our virtual #AIGADesignConf, happening October 10-12. Discover more about what our talented speakers have in store, and stay tuned for our conference site with bios and scheduling info! 🗣 Cultural Shifts within the Margins: Embracing Identity and Avoiding Tokenism ▪ Presenter: Hieu Luong, Associate Creative Director, Hook, Torrance, CA 🗣 Pushing Beyond the Margins: Why We Need to Stop Designing for the Algorithm ▪ Presenter: Brendán Murphy, Creative Director, Lippincott, New York, NY 🗣 Margins of Accessibility: Inclusivity in Unexpected Places ▪ Presenter: Stephy Hogan, Director of UX, Red Argyle, Severn, MD 🗣 Designing a Telehealth Application for Individuals with Intellectual and Developmental Disabilities ▪ Presenters: María De la Vega, Director of Design, Digital Scientists, Atlanta, GA ▪ Maria Ines Zelaya, Design Strategist, Digital Scientists, Atlanta, GA 🗣 Gut Check – Branding with Instinct ▪ Presenter: Andy Baron, Executive Creative Director, Turner Duckworth 🗣 Participatory Futures: By the People, For the People ▪ Presenter: Nina Maturu, Design Strategist, Futurist, and White House Presidential Fellow, Washington, DC 🗣 Calm Technology: Embracing the Periphery in Design ▪ Presenter: Amber Case, Founder, Calm Tech Institute, Troy, NY 🗣 Widening the Margins of Design: Amplifying the Scale and Scope of Design ▪ Presenter: Jeff Leitner, Founder & Director, UX for Good, Chicago, IL ▪ Co-Presenter: Jason Ulaszek, Founder & Director, UX for Good, Chicago, IL 📅 Mark your calendars for October 10-12—you won't want to miss it! 🎫 Grab your tickets at https://lnkd.in/ebKpQiMp
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Always great partnering with you Cora Foxx 👋
I'm thrilled to share this beautiful overview of Google Chat! I had the pleasure of partnering with Bill Bush and some wonderful producers and animators at Hook on this, and I'm so happy with the results. Google Chat has come a long way! Give it a try and find out for yourself. :) https://lnkd.in/g8gGeqsp
Get to know Google Chat
https://www.youtube.com/
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Hook reposted this
This has been a great year for independent agencies. I’m honored to be on the jury counting down the best of the best with the Indie Agency News Top 40. Still a couple days left to submit! https://lnkd.in/g5JbjcPA
It wouldn't be an award without a final, extended deadline, right?! Our final Indie Agency News Top 40 deadline is Wednesday at 5 p.m. Pacific. Get all of the details here: https://lnkd.in/gvsKQcZX #indiework #indieswork
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Our Chief AI Officer Nick Watts joined industry experts in Ad Age’s latest to talk about how he keeps our team up to date on what’s happening in the AI universe and helps us navigate the legal challenges of #GenAI in advertising 👇 Always great chatting Lindsay Rittenhouse!
Ad Age asked legal and other experts how to experiment with generative AI in advertising in ways that pose the least risk of getting anyone sued.
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Our team is kicking off the back-to-school season with Gemini! Always exciting helping our friends at Google announce their latest and greatest—this time, it’s studying smarter with Gemini featuring some Gen Z Lofi and anime favorites👇
Helping students learn smarter with Gemini! With the team at Hook we partnered with Google to develop a series of videos showcasing Gemini’s new features dedicated to helping you learn better and faster. From tapping information from trusted sources with OpenStax, testing your knowledge with interactive quizzes, upload learning material to help you study, the integration of Learning Coach Gem to get personalized guidance and output a robust understanding of any topic. Special thanks to the team that made it all possible, Ryan Michlitsch Joey Serxner Hieu Luong Anna Weddle Morgan Sullivan Bradford Fermin Merielen Burbano Javier Ibanez ben song Hoang Truong Here’s one of the videos and the blog post to learn more: YouTube: https://lnkd.in/g5tMV5yB Blog: https://lnkd.in/gh7-b95R
Tap into knowledge from trusted textbooks with Gemini
https://www.youtube.com/
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If there’s one thing our ECD Ryan Michlitsch knows well, it’s how to keep creative teams engaged and clients happy. After 20 years honing those skills, he’s sharing his tips for building a successful client-agency partnership with a retained team: Stay connected with your team. Rotate resources. Get out of your own way. Challenge your own expectations. Focus on quality over quantity. Be in tune with your client. Be strategic about how you frame your work. Keep yourself entertained. Encourage play. The next step is to take those templates and…throw them away. Find all the details here: https://lnkd.in/e3uGSvFJ #advertising #adagency
Agency retainers—10 ways to keep clients long term
adage.com
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In this edition of TL;DR, we’re talking identity-based design strategy, UI storytelling with Google’s generative AI-powered tools, amplifying minority-owned businesses, and more. We’ll see you inside 🚀
Where Strategy Meets Creativity
Hook on LinkedIn