Highlights for Children

In almost 20 years of being a CEO I have had some great experiences with media coverage...Today, I want to share the best PR experience I have had...by far. It will likely be my career favorite. Not because of the reach, reputation, or audience impact. Instead, my enthusiasm results from the driving force behind this magazine being a 9-year-old named Tellis. Tellis woke up one day with a determination that he wanted to create a magazine. Then, he did it. Learning from that first issue, he did it again for a second issue, making it better and learning from his first experience. Recently, Tellis reached out to me to be interviewed for the third issue. The magazine will be distributed through several local businesses in his home town and it supported also by advertising from a few local businesses. The magazine name is "Cool Stuff Magazine" It includes interviews, recipes, lots of great content across different content types. We provided Tellis a Hidden Pictures puzzle depicting a biker for the issue - because Tellis told me his superpower was being a great bike rider. In my interview he asked me about what Highlights superpower was, along with a host of other well prepared questions. Cool Stuff Magazine's mix of content reminds me a little of my great grandparents thinking when they decided to name our magazine Highlights for Children - they wanted to include all the "highlights" of cool stuff across broad content types. We should all be inspired by the children in our world and their ability to create good things. At Highlights, we believe childhood is a short sweet season worthy of the caring attention of adults. That's why I immediately said yes to the interview. We also believe that children can change the world for they better if they have a set of beliefs about our world. Tellis certainly believes "when we work hard and try our best, we can do great things" and that is something we hope all children come to believe. Children make our world better - both while they are children and as the optimistic and empathetic adults we hope they will become. So, with a shout out of appreciation to Tellis, I no longer have anything left on my media bucket list. This is the best magazine coverage I will ever experience.... 💜

In partnership with local organizations in Florida, our friends at Save the Children US are currently responding to meet the needs of children and families in the path of Hurricane Helene. Their Children’s Emergency Fund has been activated to move supplies to ensure they get into the hands of children and families hardest hit by the storm – including hygiene kits, diapers, and baby wipes – as well as classroom cleaning kits to schools and childcare centers. Want to help? Here's the direct link to that fund: https://lnkd.in/gq75CrhE