INK Communications Co.

The renewable energy momentum isn't slowing any time soon, with the International Energy Agency (IEA) reporting that “the amount of electricity generated by renewables worldwide in 2025 is forecast to eclipse the amount generated by coal for the first time.” But to drive adoption and support in this quickly changing environment, you need an effective communications strategy. Our CEO, Starr Million Baker, dives into our tried-and-true strategies for crafting clear, compelling narratives that resonate with stakeholders across communities, countries, and crises. Read now: https://lnkd.in/gdKmT2gU #energycomms #energyleadership

While energy and climate coverage is expanding, building relationships and landing media hits can seem challenging, thanks to more competition and fewer reporters. But in this tumultuous environment, one thing hasn't changed - the need to build and nurture authentic relationships with key media. Our downloadable guide highlights the top reporters driving the energy conversation, offering insights to enhance your media relations strategy and improve your chances of securing briefings and wins. Download now: https://lnkd.in/g49qB7kR #mediarelations #energyindustry

Energy isn't a niche story - it's a national interest story, an economic story, a technology story, and a personal story. As the energy industry undergoes significant transformation, it's crucial to understand these complexities and skillfully navigate the landscape. Our CEO, Starr Million Baker, explores how energy narratives are evolving and the role of effective storytelling in shaping public perception and policy. Read now: https://lnkd.in/gKc4xtxY #energyindustry #energytransition

📣 Only a few more days to cast your #SXSW votes - the 2025 #PanelPicker closes this Sunday, August 18th! With so many compelling sessions to choose from, it can be tough to know where to start, but here are a few that we’re especially excited about. This year, INK has several clients in the running, with sessions covering emerging ideas in both the energy and tech sectors. Take a moment to check them out: ✔️ Car Connectivity Consortium (CCC): "The Conduit to Our Connected Future? Collaboration" (Alysia Johnson, Ana Tavares Lattibeaudiere, MT Gallagher, Mike McCamon) https://bit.ly/4dBNYq0  ✔️ Dover Fueling Solutions: "From Tolerable to Thriving: The Future of Mobility is Here" (Chad E. Bass, Allie Kelly) https://bit.ly/3X3SZCa  ✔️ Sparkfund: "Utilities: Rising Leaders for Clean, Distributed Energy" (Pier LaFarge, Jigar Shah, Ryan Long) https://bit.ly/3YIqdZ3  ✔️ Enbridge: "Women in Energy Meet Up" (Isabel Almaguer, M.HCI) https://bit.ly/4fJDwOX ✔️ CoreLogic: "Impact of AI on the Property Industry" (Amy Gromowski, Marc-Antoine Juanéda) https://bit.ly/46SylZ4 ✔️ CoreLogic: "Protecting Homeownership Due to Climate Change" (John Rogers) https://bit.ly/3MsOOtD Happy voting!

Congratulations to our clients Vertafore and KYND for being named among CNBC’s top 150 Insurtech companies worldwide! In a space as unique and complex as insurtech, staying ahead requires agile solutions and creative, forward-thinking. We’re proud to partner with some of the leading companies tackling these challenges head-on and shaping the future of insurance.

Want to maximize the impact of your next speaking engagement? Q3 and Q1 are peak seasons for tech and energy industry events, and as in-person attendance continues its 2024 comeback, there's a bigger opportunity than ever to connect with your audience during your time on stage. Prepping for a speaking session goes beyond just memorizing key points. Take a look at our best practices to focus your mindset, deliver your message effectively, and leave a lasting impression: https://lnkd.in/gmVQrBGF #publicspeaking #speakertips

What did journalists and social users discuss re: the #energyindustry in June? We’re so glad you asked! The weather was June’s hottest topic, thanks to significant heat waves, wildfires, and an already intense hurricane season. While extreme weather always takes center stage in summer, the energy conversation focused more on: - Grid infrastructure safety - Power grid stability - Affordability of electricity and gas prices - If there are current solutions that will impact our lives today and long-term Download this month’s Energy BTB to find out what else is trending in the media and social landscape: https://lnkd.in/g7qp4EQ2 #energyinsights

Counting down the minutes until the first presidential debate of 2024 starts tonight? 🍿 Here's a good read to help pass the time. Earlier this week, we shared insights from our brand communications experts on running B2B programs during an election year. Bringing it back around in case you missed it: https://bit.ly/3z8XWjp. #Election2024

Here at Reuters Global Energy Transition! Looking forward to hearing perspectives on grid decarbonization, transition investments , long duration storage, and new energy resources. #GET24 #EnergyTransition #Communications #Marketing

Reuters Global Energy Transition 2024 kicks off today, and Candice Eng, our VP of Communications and leader of INK’s energy practice, is on the ground. If you’re at the event and have questions about your energy communications strategy, make sure to connect with her. In the meantime, check out her recent article on how energy brands can stand out in the evolving energy transition landscape by developing a compelling point of view. #GET2024 Reuters Events Energy Transition