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🚀 NASA's one small step into the Creator Economy In early September, NASA invited creators to apply for a spot to witness the launch of the Europa Clipper spacecraft. They also said they intended to create many more opportunities for creators to get involved and showcase NASA's missions. It's an exciting time in the creator economy as more iconic institutions and government agencies tap into the power of creators. Read more about the opportunity below 👇

🎉 Meet the world's Top 30 Influencer Technologies 🎉 We're very excited to reveal our Top 30 Influencer Technologies for 2024! 🎉 Whether it's outstanding campaign management systems or pioneering influencer search, these game-changing technologies are setting the bar high. A huge thank you to everyone who sent in a nomination and congratulations to all those who made the list! Share your congratulations using the hashtag #HPTop30InfluencerTech Let’s celebrate their incredible work and dedication! 🚀

Like every job, it’s easy to get stressed out and frustrated, it’s a natural part of life, and it’s also normal for this to impact your behaviour with others occasionally. However, with the creator economy in particular being an industry that is constantly evolving and changing, there’s one thing that will always stand out according to Lina Maassarani: being nice. Showing kindness helps build relationships, whether you’re an influencer partnering with a brand or an agency working with multiple clients, Lina says: “Building genuine connections is key.” For creators, being nice also helps audiences connect with you and view you as authentic. Overall, it's clear kindness can help progress you in this industry. What else do you think is key to being successful in the industry? Be sure to share below!

One-click plug-and-play technology is the future of this industry - you heard it here first. (Hyphens apparently are too.) Upsellit | Managed Conversion Optimization recently announced its exciting integration into CJ’s Universal Tag. We caught up with CRO Jeremy Aaronson to learn more about the move, the future of this tech, and whether Upsellit plans to integrate into more platforms.

An insightful afternoon of sessions here at #CJU24 💪We’ve learned how brands can build loyalty with niche influencers and also find the right creators to partner with. There’s many metrics you can look at beyond a follower size. Engagement rates, audience demographics, and even the length of content (short-form vs long-form) will determine different results. 😎We also learned how affiliate marketers can prevent media mix models from ruining their lives. Media mix models often overlook affiliate for a number of reasons and this can result in budget cuts. When asked if anyone had been affected by this a sizeable portion raised their hands. There’s a number of ways you can improve MMMs view of affiliate. The most important is clean data. Data has come up again and again in conversations here at CJU. It might not be new or flashy, but it works. If we can continue to collect more valuable data and use it intelligently, the affiliate space will see a lot of growth.

What does an affiliate do when they lose all their traffic? Sadly, this has been a problem for many affiliates lately. The coupon space, in particular, saw several players receive devastating blows to their traffic following Google's Site Reputation Abuse update, wiping out their visibility in the SERPs. How do you recover from such an event? Brook Schaaf Schaaf, CEO of FMTC shares his thoughts on what affected affiliates could do next. #CJU24

“Full customer journey marketing IS marketing. The funnel has collapsed.” #CJU24 is off to an inspiring start with a trio of forward-thinking sessions this morning. Santi Pierini, CEO of CJ took the stage to discuss the network’s newest acquisitions and partnerships, its focus on AI and influencers, and why performance is the future of marketing. Arthur Sadoun, CEO of Publicis Groupe, and Dave Penski, CEO of Publicis Media then joined the stage to expound on AI’s wider role in marketing and the opportunities in Amazon. “It’s time to take the BS out of AI,” said Sadoun. “We can’t say enough about the importance of Amazon,” said Penski.

💸 Giving Creators Control Last week LTK announced an update to their Creator App which allows creators to compare all available commission rates and select the best partner for them. The move reflects a broader conversation ongoing in the creator economy, where creators want to take more charge of their work and earnings. Read more about the update and what it means for creators below!

🇺🇸 How are brands and creators navigating the US election? With just 56 days left, creators are playing a pivotal role in campaign strategies for both parties. But with more political content being shared, brands are struggling to navigate partnerships - many aiming to stay politically neutral. Whilst some brands are tip-toeing around politics, many consumers want to see election-related content from the creators they follow, and the balancing act is proving tricky to master. Read more about how creator-brand partnerships are being impacted by the US election below 👇

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