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NestFresh Eggs, a leader in the US speciality egg sector, announced that they will be using in-ovo sexing for their entire egg line starting later this year! In the year that Innovate Animal Ag has been working with the NestFresh team, they have invested significant effort to understand the technology, monitoring its success in Europe (where it now boasts a 20% market penetration), and ensuring its readiness for the US market. NestFresh's adoption of in-ovo sexing technology thus signals this will be the next major trend in the US egg industry. Mimi Stein, the Executive Director of Humane Farm Animal Care, which oversees the Certified Humane® program agrees: “We see this movement as part of a major paradigm shift to correct a longstanding industry challenge in egg production,” she said in NestFresh’s press release. ASPCA Nancy Roulston (she/her) New Barn Organics Michael Sencer https://lnkd.in/dSW8v52V