Eating at quick-service restaurants (QSRs) is a popular American experience, but what draws consumers to these chains? Our latest Industry Snapshot takes a dive into the world of QSR, highlighting current consumers trends and preferences. Explore delicious insights: https://hubs.li/Q02N5jF_0
About us
The Harris Poll is one of the longest running surveys in the U.S. tracking public opinion, motivations and social sentiment since 1963 that is now part of Harris Insights & Analytics, a global consulting and market research firm that delivers social intelligence for transformational times. We work with clients in three primary areas; building twenty-first-century corporate reputation, crafting brand strategy and performance tracking, and earning organic media through public relations research. Our mission is to provide insights and advisory to help leaders make the best decisions possible. http://www.theharrispoll.com/
- Website
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http://www.theharrispoll.com/
External link for The Harris Poll
- Industry
- Market Research
- Company size
- 501-1,000 employees
- Headquarters
- Chicago, Illinois
- Type
- Privately Held
- Specialties
- Public Opinion Poll, Custom Research, Survey Design, Tracking Studies, Data Collection, Syndicated Research, and Omnibus Solutions
Locations
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Primary
300 N LaSalle St
Chicago, Illinois 60610, US
Employees at The Harris Poll
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Rob Jekielek
The Harris Poll, Managing Director: Globally Recognized Expert on Data-Driven Business & Social Trends; Modern Brand & Reputation Builder at Pace &…
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Carole Hubbard
Research Director, The Harris Poll | Experienced Market Research Professional -Consumer Insights & Client Service
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Carol Quitmeyer
Sr. Director of Strategic Accounts
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Jeff Goodman
Updates
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The Harris Poll reposted this
The #middleclass is the heartbeat of our society and the embodiment of the American dream. New #research report by nonprofit Transamerica Center for Retirement Studies paints a portrait of people earning between $50,000 and $200,000, and illustrates ways to strengthen their #retirementoutlook » bit.ly/3Xp9vwQ
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Ahead of the 2024 Paris Olympic Games, Athleta set the stage with its first national TV spot: “Power of She.” The ad features Olympian and Athleta athlete, Simone Biles, and emphasizes Athleta’s mission of empowering women across the globe. Explore how the campaign caught viewers’ attention and positively impacted Athleta’s brand equity: https://hubs.li/Q02N3_BL0
Athleta’s captivating ad campaign for the Paris Olympic Games sparks brand momentum - Harris Poll
https://theharrispoll.com
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In recent months, Costco Wholesale has seen an influx of young shoppers who are looking to combat growing grocery bills. Read our latest blog to see how Gen Z is describing the wholesale warehouse: https://hubs.li/Q02McJwv0
Cost-conscious Gen Z shoppers look to Costco for supersized savings - Harris Poll
https://theharrispoll.com
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“Fast-food” has long been synonymous with “affordable food,” but recent inflationary pressures have shifted this perception. However, Taco Bell's reputation for affordability has helped them maintain popularity with lower-income US adults. Download our case study now to learn more! https://hubs.li/Q02M4zYr0
Taco Bell Case Study - Harris Poll
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The Harris Poll reposted this
Did someone say "saucy nuggs"? We powered up Harris QuestBrand to help drive some insights on how new pricing and products from The Wendy's Company is affecting Gen Z's impression of the brand's momentum. Come take a bite out of the data. https://lnkd.in/eEqFSn37
Brands Making a Splash: Wendy's
stagwellmarketingcloud.com
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On Wednesday, August 14th, UNICEF USA held a webinar with The Harris Poll's Nicole Alfano and Michele Salomon to discuss the results of a recent Harris Poll survey. Ahead of the presidential election, we explored young Americans' perspectives on the political process. If you could not join the webinar, you can still view the full recording here: https://lnkd.in/ek4cmQpZ
A recent UNICEF USA survey conducted by The Harris Poll examined young Americans' perspectives on the political process in the run-up to this year's presidential election. One of the key takeaways? An overwhelming 81 percent of young respondents said they feel that people in positions of power don't really care about what young people have to say. Here's a chance to listen to them. Find the survey results below.
Are We on Mute? Youth Speak Out in New UNICEF USA/Harris Survey
unicefusa.org
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The Harris Poll reposted this
Whether it be Bill Gates or Elon Musk, Americans are starting to fall out of love with their billionaires. Though, as fellow high-net-worth individual Mark Zuckerberg’s Facebook once wrote, it’s complicated. Amidst surging inequality, many Americans simply aren’t buying the innate worth of the mega-rich, per The Harris Poll’s recently released survey of more than 2,100 U.S. adults. As privileged households’ finances balloon, so does criticism of those who hoard wealth. Of course, the nation’s founding myth focuses on said rich figures who climb their way to the top through hard work. But as belief in said American Dream wanes, many Americans are grasping onto a new goal: holding billionaires to task. Read more:
As the American Dream dies, Americans struggle with their billionaires
fortune.com
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Make sure to check out our newest research with Sesame Workshop shedding light on American well-being. Building off Elmo's viral moment of asking "How is everyone doing?" we sought to better understand the mental health and emotional well-being of people and families today. Check out the full report below.
I’m so proud to share Sesame Workshop’s first-of-its-kind index on the state of well-being in America. In partnership with The Harris Poll, we’re shedding light on today's mental health crisis with a new annual poll that will allow us to keep a pulse on the well-being of Americans and their families and contribute to our collective understanding of what drives well-being today. This all started with Elmo's viral tweet earlier this year, when he checked in to see how everyone was doing. We could not have predicted the overwhelming response that followed, and as both that moment and this new study indicate, the most pressing issue facing American families right now is mental health and emotional well-being. What's most compelling is that the Americans we polled said that getting honest about mental health and asking for help are critical steps to improving the state of well-being today: 💡 67% of all Americans, with those numbers going up to 79% of parents, agree, “I wish my parents had been more honest with me about their mental health struggles”—suggesting that today’s parents are looking to break the silence around mental health with their own children. 💡 82% of Gen Z and Millennials agree, “I wish I had been taught more about how to understand and manage my emotions as a child,” compared to 65% of respondents from older generations. That number jumps even higher to 84% of parents, signaling a major generational shift around the appreciation of speaking openly and honestly about emotional well-being from a young age. It’s incredibly encouraging to witness this growing openness around mental health conversations. The need for our work at Sesame Workshop has never been more urgent or more relevant. Huge thanks to Hallie Ruvin Jill Crane Beatrice Chow and John Gerzema Libby Rodney Danielle Sumerlin for all of your efforts on this important work. Check out the full report here https://lnkd.in/edruaMub and visit sesame.org/mentalhealth for our extensive resources designed to support children and families.
Sesame Workshop and The Harris Poll Unveil Inaugural Index on the State of America’s Well-Being - Sesame Workshop
https://sesameworkshop.org
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Since the COVID-19 pandemic, US inflation has proved to be a serious, and stubborn, problem for American families. In May, Target announced that it would be reducing prices for 5,000 frequently purchased items - a move that shifted consumer brand perceptions. More: https://bit.ly/4copIq3
Target's widespread price reductions spark consumer interest - Harris Poll
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