Haptik

We hosted a colorfully meaningful Art Therapy workshop facilitated by Nitika Prabhu S., where colors and shapes became a path to relaxation and reflection! #ArtTherapy #EmployeeWellbeing #Haptik Ridhwan Y. Akshay S. Manasi Gulati Omkar Shende Neeraj Kakade Zehian Tixeira Sagar Ruparel Ruta Bhatt Ria Lalwani Mohit Ghare Neha Patil Komal Singh Nilambari Jangam Manan Mehta Yogita Baghel Shiva Mattaparthi Pooja Shinde Rupanshi Singla

We're back with our monthly "highlights" from the world of AI, WhatsApp for business, and more! September was action-packed: with events, landmark AI releases, and transformative solutions we've built to boost business value. Stay abreast of all that's important to you with our informative, jargon-free, and digestible newsletter 📰 Here you go 👇

📢 Marketers get ready for Meta's latest update - 𝐓𝐞𝐱𝐭 𝐓𝐫𝐮𝐧𝐜𝐚𝐭𝐢𝐨𝐧 - 💡𝐆𝐫𝐚𝐛 𝐚𝐭𝐭𝐞𝐧𝐭𝐢𝐨𝐧 𝐚𝐭 𝐟𝐢𝐫𝐬𝐭 𝐠𝐥𝐚𝐧𝐜𝐞. Shorter messages mean your opening lines can make or break the deal! 💡𝐊𝐞𝐞𝐩 𝐜𝐡𝐚𝐭𝐬 𝐜𝐥𝐞𝐚𝐧 𝐚𝐧𝐝 𝐜𝐥𝐮𝐭𝐭𝐞𝐫-𝐟𝐫𝐞𝐞. Avoid overwhelming customers with lengthy messages. 💡𝐁𝐨𝐨𝐬𝐭 𝐞𝐧𝐠𝐚𝐠𝐞𝐦𝐞𝐧𝐭 𝐰𝐢𝐭𝐡 𝐜𝐨𝐧𝐜𝐢𝐬𝐞 𝐦𝐞𝐬𝐬𝐚𝐠𝐞𝐬. Focus on quality over quantity. The new update means that the first few lines of your content are more important than ever. Interakt's ready-to-use template library can help you craft compelling messages that capture attention and drive results. And remember the 3 golden rules - ✅𝐌𝐚𝐤𝐞 𝐭𝐡𝐞 𝐟𝐢𝐫𝐬𝐭 𝐥𝐢𝐧𝐞 𝐜𝐨𝐮𝐧𝐭 - it’s likely to be what shows on a user’s locked screen. ✅𝐎𝐩𝐭𝐢𝐦𝐢𝐳𝐞, 𝐎𝐩𝐭𝐢𝐦𝐢𝐳𝐞, 𝐎𝐩𝐭𝐢𝐦𝐢𝐳𝐞 - Prioritize the first five lines to capture readers' interest and nudge them to click 'Read More'. ✅𝐒𝐭𝐫𝐮𝐜𝐭𝐮𝐫𝐞 𝐢𝐬 𝐭𝐡𝐞 𝐤𝐞𝐲 - if you are going beyond the 5 lines, break up your content with clear sections (3 to 4 max) to make it easier to digest. Don't let your content get lost in the shuffle, let's work together to stay ahead of the curve: https://lnkd.in/gkPbZMUp WhatsApp Business Haptik #meta #whatsappp #whatsappapi

The recent "WhatsApp on Wheels - Enterprise Edition", co-hosted by Interakt and our friends at Meta, set the stage for a whirlwind of insights on the future of messaging with WhatsApp and GenAI🌟 Heena Chhapru, Head of Customer Service at Tira Beauty, Shilpa Singh, VP - Digital Products at Max Life Insurance Company Limited, and Prasad Pimple, Executive VP and Head of Digital Business Unit at Kotak Life, enriched the session with real-world examples of implementing WhatsApp Flows and its impact on campaign performance📈 So, what are the key takeaways? ➡️𝐇𝐢𝐠𝐡𝐞𝐫 𝐜𝐨𝐧𝐯𝐞𝐫𝐬𝐢𝐨𝐧𝐬: Max Life Insurance's implementation of WhatsApp Flows has 5x its conversion rate from Click-To-WhatsApp-Ads, while the company offers multilingual support in 7 Indian regional languages. (Read more: https://bit.ly/3XSj7Pl) ➡️𝐏𝐞𝐫𝐬𝐨𝐧𝐚𝐥𝐢𝐳𝐚𝐭𝐢𝐨𝐧 𝐭𝐡𝐫𝐨𝐮𝐠𝐡 𝐆𝐞𝐧𝐀𝐈: Tira Beauty leverages Flows for user profiling and delivering personalized product recommendations powered by GenAI. Flows has helped it increase its bookings for pre-purchase support by 327%! (Read more: https://bit.ly/3XQHnBJ) ➡️𝐑𝐞𝐝𝐮𝐜𝐞𝐝 𝐝𝐫𝐨𝐩𝐨𝐮𝐭𝐬: Kotak Life has amplified its lead generation efforts using Flows, but equally, it's reduced dropouts by 75% to maximize product discovery and purchase intent on WhatsApp. (Read more: https://bit.ly/3ZPMYe3) These insights highlight the importance of integrating GenAI with messaging platforms like WhatsApp to meet evolving customer demands and unlock growth at scale🚀 #WhatsAppFlows #ClickToWhatsAppAds #Haptik #GenAI

In the world of LLMs, can you think of a model capable of complex reasoning, automating workflows, and delivering deep insights? OpenAI's recently-unveiled "o1" is a versatile model ushering a transformative era of advanced AI reasoning! Dive into our latest blog as we break down: ⏩Areas where "o1" excels with its complex reasoning 🆚How it compares with GPT-4o and GPT-3.5 📈Potential high-impact use cases across industries https://shorturl.at/ijlLx #o1preview #o1mini #Haptik #LLM

We're back with another exciting edition of Haptik Hustlers👋   Meet Avani Kawa, our incredibly talented Product Designer at Interakt. Her journey with us is an inspiring tale of dedication, continuous adaptation, and an unwavering zeal for growth and progress💡 From starting out as a Conversational Designer, growing into the role of Design Manager, and now excelling as a Product Designer, Avani has seamlessly embraced and mastered various roles. Watch her share what makes her journey truly special, what’s fueling her excitement, and what stands out about Haptik📽️ #HaptikHustlers #EmployeeSpotlight #CompanyCulture #Haptik #AI #ProductDesigner #Career

At Haptik, our yearly 360 Feedback is around the corner and I thought it would be a good idea to just discuss “Feedback” at work in general. I often hear managers in the industry say, "My team members aren’t open to feedback, and when they do get it, they don’t take it in a positive way." It’s common for people to feel like feedback is an attack, especially when they’re invested in their work and maybe trying their best! Also, I think it depends on how feedback is given. I have seen many new leaders shout, point out, call out or push too hard and thereby fail to make feedback constructive for the other person. It is important to deliver it with empathy and a focus on growth. Here are a few ways one can do that: ✅ Start with the positive: Recognize what’s working before addressing what can improve. ✅ Focus on solutions, not just problems: Offer ideas to make things better, rather than just pointing out issues. ✅ Show support: Let the person know that the feedback is about helping them and the project succeed. ✅ Ask for your feedback: When you let your reportees also share feedback about yourself, it makes the conversation better and opens up a chance for improvement on both sides. ✅ Video-on always for such calls. ✍ IMP: Jot down Action items before you drop from the call: Verbal is good but written is actionable and can be tracked over time. When feedback is given with care, it’s easier to see the bigger picture and grow together and build better teams. I’ll continue this post on tips on how to positively receive feedback, questions to ask and work on feedback. #feedback #leadership #team #culture #mentorship #tech #business

We're tapping into the true potential of GenAI to democratize access to information and streamline commerce for vernacular audiences! That’s right: together with Mahindra Tractors , India's leading tractor manufacturer, we've deployed a GenAI-powered conversational sales assistant to simplify the tractor-buying journey for India's farmers and the agricultural community✨ The first-of-its-kind solution is equipped with 75 FAQ intents, and caters to Hindi, English, and Hinglish-speaking audiences with: 🎙 Voice support 🛒 Personalized product recommendations 💬 Conversational purchase assistance This marks the dawn of a new era of innovations powered by GenAI, and we’re incredibly excited to shape the future of AI-powered customer experiences🌟 #Haptik #MahindraTractors #GenAI #Commerce Mahindra and Mahindra Limited [Automotive and Farm Equipment Business] Ujjwal Mukherjee Nachiket Marathe Rajratna Kakade

Humbled to be recognized as a 'Leader' and 'High Performer' across multiple categories in the G2 Fall Reports🎉🍁   A huge thank you to our customers and partners for their unwavering support and valuable feedback—this achievement wouldn't have been possible without you🙌 This motivates us to deliver even greater value, and reach greater heights together🚀 #G2Badges #G2FallReports #Haptik #AI #CustomerAdvocacy #G2Reviews

From increased autonomy to groundbreaking innovations, AI agents unlock a paradigm shift in how businesses operate across industries💡 Step into the future of AI with our all-encompassing guide covering: ⏩The transformative power of AI agents ⏩Benefits and real-world applications ⏩Strategies for effective adoption & more Get your guide here -> https://shorturl.at/PSMRs #AIAgents #Guide #eBook #Haptik #GenAI #LLM