This Summer, Häagen-Dazs teamed up again with nonprofit organization Allies In Arts, which supports underrepresented women, BIPOC and LGBTQIA2+S artists through grants, exhibitions and partnerships. Häagen-Dazs commissioned three artists within Allies in Arts’ vast creative network to execute unique out-of-home murals that are inspired by two of our newest products, Häagen-Dazs® Chocolate Cookie Crumble Ice Cream Bars and Häagen-Dazs® New York Strawberry Cheesecake ice cream. These designs debuted in three major cities in the United States - Los Angeles, New York City and Miami and are live throughout the summer.
Representing Los Angeles, artist Loveis Wise’s mural is inspired by Häagen-Dazs Chocolate Cookie Crumble Ice Cream Bars and the playfulness of a summer romance. As is Acacia Rodriguez’s mural, which is displayed in New York City’s Brooklyn neighborhood - the home of the original Häagen-Dazs Shop. To complement the collection, artist Kelly Perez’s design is inspired by Häagen-Dazs® New York Strawberry Cheesecake and serves as a reminder to indulge in all moments - big and small.
Check out the final designs below and follow each of the artists on Instagram to learn more about their work: Loveis Wise (@loveiswiseillu), Acacia Rodriguez (@bbkashe) and Kelly Perez (@find.it.inside).