And the Mindset Upfronts continue! Last week we presented our vision for the future of digital advertising, what we call the #MindsetEra, to our clients in Manila, and we wanted to share a few highlights from the evening. 🌟 If you're a marketer in SEA and are interested in how context, attention, and creative can drive brand outcomes, please reach out! Thanks to everyone who has joined us for our #MindsetUpfronts this year. 🚀
GumGum
Advertising Services
Santa Monica, California 29,433 followers
A contextual-first, global digital ad platform that captures people’s attention, without the use of personal data.
About us
GumGum is a contextual-first, global digital advertising platform that captures people’s attention, without the use of personal data. We believe that an advertising ecosystem based on understanding a consumer’s active frame of mind rather than behavior builds a more equitable and safer future for consumers, publishers, and advertisers alike. Founded in 2008, GumGum is headquartered in Santa Monica, California and operates in 19 markets worldwide.
- Website
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https://www.gumgum.com/
External link for GumGum
- Industry
- Advertising Services
- Company size
- 501-1,000 employees
- Headquarters
- Santa Monica, California
- Type
- Privately Held
- Founded
- 2008
- Specialties
- Computer Vision, Natural Language Processing, Advanced Contextual Intelligence , Attention Measurement, and Rich Media & High Impact
Locations
Employees at GumGum
Updates
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We’ve recently integrated with FreeWheel's Beeswax DSP! Brands and agencies using Beeswax now have access to GumGum’s media platform, including our expansive suite of award-winning, high impact ad units. 🎉 You can learn more and request a demo of our media products here: https://lnkd.in/dxgAWpN2 Reach out to your GumGum or Beeswax reps to learn more!
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🌟 Check out some highlights from our recent #MindsetUpfronts in Malaysia! This event helped usher Malaysia into the #MindsetEra as we introduced GumGum and our vision for the future of advertising to the region. Thanks to some members of our SEA team, Kevin Smyth, Fikha Yahya, and Nicole T., for hosting an incredible event! #digitaladvertising
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🇦🇺 If you're an Aussie marketer, chances are you're aware that there are bills to amend the Privacy Act 1988, a significant step forward for consumers. Our General Manager, JAPAC, Niall Hogan, wrote about how privacy reform, like what's on the bench in Australia, is an opportunity to set a new standard in digital marketing by protecting consumer privacy and building stronger relationships with audiences. Read Niall's take in MarketingMag: https://bit.ly/3WYpbW3 #dataprivacy #privacylaw
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🥈 Last week our team from SEA took home silver in the Excellence in Marketing Innovation category at the MARKETING-INTERACTIVE Marketing Excellence Awards! Working alongside Unilever and Mindshare Philippines, we were able to drive quality attention and market leadership in the damaged hair category for Dove's #RepairTheBond campaign. Congrats to all those involved in this successful campaign and to all the other finalists for the awards! 🌟 #MarketingExcellenceAwards
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We'll be at the Digiday Publishing Summit next month in Miami! 🌴 Kaz Oplustil, David Park, and Devin Marsicovetere are eager to meet with you if you'll be attending the conference. Let us know if you'll be there and we can set up a time to meet! #DigidayPublishingSummit
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The Summer Games are almost finished, but you can still play our game featuring our Hang Time unit! 🎾 🏀 ⚽ As we continue to watch the best athletes in the world compete against each other, see how many medals you can collect: gumgum.com/summer-game Let us know how many you're able to collect if you play! Interested in using Hang Time for your campaigns? Reach out today to learn more about how the unit can drive outcomes and capture consumer attention!
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🔍 As interest in contextual technology surges with the decline of third-party cookies, it's vital to choose the right partner. Hailey Denenberg, VP of Strategic Initiatives, Data, at GumGum, highlights key factors to consider when searching for a new partner: transparency, accuracy, and fit for purpose. Taking the time to evaluate these aspects will lead to more effective and reliable digital marketing strategies. Read more of her thoughts in The Drum: https://bit.ly/3A1ESnE 💡 #contextualtech #digitaladvertising
Top 3 things you should look for in legitimate contextual technology: Facts, myths, misconceptions realities.
thedrum.com
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Are you ready to level up your CTV advertising strategy? 📺 In partnership with IRIS.TV, our newest blog dives into how advertisers can maximize ROI, increase brand awareness, and reach audiences through CTV advertising. Our top tip? Marketers and publishers need to go beyond rudimentary CTV signals and lean into video-level data and universal content identifiers as they ramp up their CTV marketing this year and beyond. Read the blog post to learn more: https://bit.ly/3WvzgKd #blog #ctv
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The Opening Ceremony for the Summer Games kicks off soon, and for the next few weeks, the world will be cheering on the best athletes across the globe. 🎾 ⚽ 🏀 This week, there have been over 1.4M pages of Summer Games content, according to Verity™. If you want to target this global audience and capitalize on this content, you can still do so with our Summer Games pre-bid contextual segment. Learn more about activating pre-bid segments here: https://bit.ly/3WDfQE9
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