One of many things I got to chat with Megan Lally about recently on our episode of Own It is how much agencies benefit from a different approach to coaching junior creatives.
We've all been in rooms with the prototypical (male) CD who demands that you defend a good idea in order to prove its worth. And if you're working with naturally outspoken, extroverted, or extra-confident creatives, this approach can produce great results. But if you're working with creatives who are more reserved, or belong to a group that's historically been discouraged from pushing back or seeming combative, or to a group so rarely included in agency creative spaces that they understandably operate with more caution, well . . . not so much.
That's why I think a much better approach is to publicly praise a good idea when you see one — and its creator. Call out what you, the Creative Director, like about it. Break down why YOU think it's effective. Arm your juniors with the talking points you want the client to hear, when they *actually* have to defend their idea. (Of course they're presenting and defending their own ideas.) Because if we actually want to encourage and reward creative risk, we first have to make people feel safe.
Hear our whole conversation here, or wherever your find your podcasts: https://lnkd.in/gweiCkVT
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