Luxury meets innovation: Wavemaker's strategic approach to Yves Saint Laurent Beauty;s and Prada Group's fragrance campaigns combines TV, Out-of-Home (OOH), and digital platforms to engage discerning audiences and drive brand awareness.
How Wavemaker Poland has cemented itself as a luxury powerhouse, thanks to its campaigns for Yves Saint Laurent Beauty and Prada Group 💐 Two of the biggest names in luxury have taken Poland by storm, following the sweet aromas of Wavemaker Poland’s media planning and buying campaigns for the brands’ newest versions of their flagship fragrances, YSL MYSLF and Prada Paradoxe. With a mission to build awareness of the new fragrances and boost sales, as well as strengthen the brand image of both brands, the team set out to launch campaigns which targeted diverse sets of consumer groups across a range of mediums 👏 Prada Paradoxe was featured in ad breaks of key TV programmes, in a large mural in the centre of Warsaw and wrapped on trams in the brand style, as well as online across TikTok through influencers & Spark Ads, YouTube and Meta platforms. The YSL MYSLF had a similar media plan, with the brand featuring on TV, in OOH placements and on trams across Katowice, while also appearing across digital spaces, including YouTube and Meta platforms. Kacper Pastuszka, Wavemaker Poland’s Communications Planner and Buyer said: “Not everyday one can see a Yves Saint Laurent or Prada tram in their city. We were trying to take a step forward towards the fragrance consumer and bring a premium product to a moving urban space. We cannot wait for more non-standard activations like this from the brands in our market.” More on the campaign 👇 https://lnkd.in/e2ZPW7JF #media #OOH #campaign #Prada #YSL
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