Collaborating with Realync and seeing our customers benefit from our efforts is incredibly rewarding. We're dedicated to delivering impactful results and making a positive difference. 💚
VP of Enterprise Growth at Realync, a Grace Hill Company | Marketing Tech Coach | National Speaker | Multifamily Expert | City Councilwoman
If you have a community spending money on paid ads (think Google, Facebook, Insta) and you are struggling with lead volume (lack thereof) or sluggish occupancy, we should talk. On 12/12 we launched an A/B test for a client and have been tracking the performance of paid ad campaigns. This was a collaborative effort between the client (The Franklin Johnston Group), their digital agency (Grow with GREENstick) and Realync. (Also, this is the part of my job where I get to be a marketing consultant for our clients - so fun!). One ad set uses static images, the other uses clips from Realync videos of the property (we've even used videos of the on-site team in some of other ads, as we know renters like to see "who" they'll be renting from). ➡ Note: These are actual videos, not slideshows made from still images In just 14 days, here's what we're seeing: On Facebook: ✅ A 160% increase in click-through rates on the video ads vs. static image ads ✅ A 31% decrease in cost per click for the video ads vs. regular ads ✅ A 145% increase in conversion rates on video ads vs. regular ads On Google: ✅ 1.5k more impressions ✅ +45 more clicks ✅ 63% decrease in cost per conversion Now is the best time to be re-evaluating both your paid ad AND video strategies. These go hand-in-hand and should be leveraged together if you want to get better results (with less spend). What are some other tactics you're using to squeeze more out of those expensive ad investments? I'd love to hear your creative ideas!