Greenfly

It's Emmys weekend! How will the shows, networks, and platforms leverage social media to maximize the moments?? Look back at the notable tactics from the last Emmy Awards and get ready to see who stands out on Sunday with smart strategies! - Timely content ready to go to capitalize - Strategic use of the Collab tool on Instagram - Capturing the whole day — from GRWM through the event - Distributing real-time content and custom graphics to talent Lots more! We're excited to see what's in store this year... and for some of our customers to take home some hardware!

All the sports sponsored social content questions you have are answered here! PHENOMENAL insights in this Q&A with Alex Kopilow of Sponcon Sports - Accounting for added exposure from player sharing + broadcasts - Gameday content strategies and how to maximize the opportunities - The steps to create sponsored content or evaluate existing assets - Examples that'll give you ideas and inspiration We got great feedback on part 1 of this Q&A and part 2 is equally awesome! Read it, take notes, read it again, pass it on --> https://lnkd.in/g7Z652Um 💡💡

What do the leaders in sports think about short-form content, its value, the distribution, and strategy around it? In a recent Sports Business Journal discussing Greenfly's origin story and its role in the massive growth of short-form content in sports, a few #sportsbiz leaders spoke about short-form, including IMG President of Media Adam Kelly, NBA SVP of Digital and Social Content Bob Carney, and MLB Commissioner Rob Manfred. TL;DR — Short-form content is already a key part of engagement and monetization strategy, and we're still in the early innings. Read the full article in SBJ: https://lnkd.in/g89YRe_5

*Good example* of outside-the-box short-form the Atlanta Falcons, who recently had their team's Head Physician record some simple mini vignettes, this one about what happens when a player is taken in for x-rays during a game This kind of 'how it works' content combined with access that plays well on short-form feeds and can be interesting to fans and non-fans alike. It's a good lesson that there are great short-form content opportunities all around you, your everyday ordinary can be social media extraordinary!

Check out this neat, forward-thinking program from our friends at UCF Alumni Engagement & Annual Giving, a cool initiative to mobilize and engage University of Central Florida alums! 👏

We are thrilled to welcome New Zealand Rugby to Greenfly! New Zealand Rugby, home to the legendary All Blacks and the incredible Black Ferns, represents excellence, teamwork and a rich tradition of sporting greatness. We're excited to support their journey and can't wait to see the amazing moments we'll capture together. Check out this awesome compilation of fan content showcasing the matchday experience — collected through Greenfly +Engage: https://lnkd.in/g2ymXmK5

SPORTS X SPONSORED SOCIAL — We were blown away by the phenomenal insights from Alex Kopilow in our Q&A with him on how to build and optimize sponsored content in #sportsbiz. The Sponcon Sports leaders dropped so much knowledge on how sponsored content creates value, using data to drive ideas forward and help with pitches, going from posts to platforms, the synergy of physical + digital, and tons more! Check out part 1 of our Q&A, this is a masterclass in monetizing content ➡️ https://lnkd.in/gnfcvny9

GREAT PIECE in Sports Business Journal that tells the story and success of Greenfly, from its earliest origins with our founders Shawn Green and Daniel Kirschner to the growth of the business and short-form content has become indispensable and invaluable. Insightful comments from #sportsbiz leaders like MLB Commissioner Rob Manfred, IMG President of Media Adam Kelly, NBA SVP of Digital and Social Content Bob Carney, and more. Plus reflections & insights from Green and Kirschner https://lnkd.in/g89YRe_5 EXCERPT: Greenfly’s 10th year was a significant one. Since the start of 2023, the company has tripled its number of clients, grown its employee base by 78%, opened a U.K. office, closed $14 million in equity investments, and acquired Miro AI, which scaled its ability to automate the tagging and distribution of multimedia content. It is now eyeing international expansion, continued research and development and emergence in markets outside of sports, while continuing to ride the wave of short-form digital content’s prominence it helped swell. “Even until a few years ago, people thought of [short-form] content as social marketing content. I think what we’re seeing right now is, this is really valuable,” [President and CEO] Daniel Kirschner said. “Broadcast still, obviously, is overwhelming, the revenues. You still want to support that. But you also have to understand that [short-form content] is, itself, a part of the fan experience that’s really meaningful and valuable, and [something] you have to build value around.” 

Sometimes, in this industry and the world of entrepreneurship, it's hard to catch your breath. Waking up on Labor Day and reading it all laid out so well is a special treat and a moment to savor. This is a wonderful extended Sports Business Journal feature by Rob Schaefer about Shawn Green and me and our childhoods and his career and the first ten years of Greenfly. Click through for a picture of us together as kids and thoughtful quotes about Greenfly and the world of short-form content by Major League Baseball (MLB) Commissioner Rob Manfred, IMG President Adam Kelly, National Basketball Association (NBA) executive Bob Carney, and more. Ten years of exhilarating hard work with our initial team intact (Marshall Greer, Joshua Frederick, Steven Baker!). Every major sports league in the United States signed on. More than 1,300 sports leagues, teams, and organizations using the platform. https://lnkd.in/g-VadkdF

HIRING — As our business continues to grow, we're adding more to our team! We're hiring for 2 roles on the marketing team: Digital Marketing Specialist and Product Marketing Manager. Check out the overviews below and if you or someone you know are a good fit, apply to join the team at Greenfly! Digital Marketing Specialist: https://lnkd.in/gBXees2c Product Marketing Manager: https://lnkd.in/gsT-M5U5