Greenbids

Greenbids is pleased to present the sixth episode of our video series: "Meet the Team"! In this engaging series, we invite you to meet the amazing individuals who drive our success. Today, we’re thrilled to introduce our talented Sales Development Manager, Pirasanth Kandiah ! Here is the link to our YouTube channel: https://lnkd.in/ehmsWjkt Stay tuned for more episodes where you'll meet other talented members of the Greenbids team! #MeetTheTeam #Greenbids

We’ve been shortlisted! 🏆 Excited to share that Greenbids has been shortlisted for not one, but TWO categories at Campaign UK's Ad Net Zero Awards: “Best Practice in Sustainable Media Planning” for our work with Spotify & “Best Start-up” 😲 At Greenbids, our goal is to become the leading company in AI-powered media optimisations. This recognition highlights that media quality and sustainability go hand in hand and underlines the exceptional work of the team A big thank you to the judges and congrats to all the finalists – see you at the awards ceremony in November! https://shorturl.at/eZu3c #AdNetZero #advertising #sustainability #sustainableadvertising Michael Hanbury-Williams Tasha Lenton Sofia Benincasa Lucas Salomone Adrien Delambre Jean-Baptiste Pettit Zahra Soussad

🚀 Greenbids is hiring its new Customer Success Manager 🚀 We're looking for a CSM with experience in digital advertising (2-3 years), particularly programmatic, to join our team, based in Paris or London. You'll be responsible for managing client portfolios, driving growth, and ensuring customer satisfaction. Fluent French and/or English are required. If you're passionate about client success and thriving in digital advertising, we'd love to hear from you! Message me for more details! 😊 Guillaume 🌱 Grimbert Michael Hanbury-Williams Léa Lesage Tom Gillard

“Il n’y a pas de raison qu’un SSP ait le droit d’apprendre sur l’inventaire d’un éditeur lorsqu’il ne participe pas aux enchères” Ce sont Allan Jocalaz et Jean-Baptiste Pettit qui m'ont tenu ces propos à l'occasion d'un premier bilan sur la mise en place du bid throttling chez Prisma Media. La pratique consiste à filtrer les ad requests envoyés aux partenaires programmatique. P artant du constat qu’une requête publicitaire (ad request) envoyée en open auction à l’ensemble de ses partenaires programmatiques génère rarement plus de 25% de taux de réponse (bid response). Cela fait maintenant un an que Prisma Media s'est lancé la dedans. L'ensemble des sites du groupe le font désormais, avec des taux de filtrage qui vont de 25 à 50% selon les sites. Les bénéfices sont nombreux : - une meilleure UX : Qui dit moins de partenaires appelés, dit un temps de chargement amélioré. Précieux quand on sait que les éditeurs en sont à grappiller des millisecondes pour améliorer l’expérience utilisateur et le SEO de le page. - plus de facilités pour tester Facile de tester un nouveaux partenaire quand on sait qu'il ne sera sollicité que quand c’est utile via l'algo de filtrage. Pratique pour les sites qui ont des audiences dans des marchés secondaires (un éditeur UK en Australie) ou sur des environnements très spécifiques (in-app). - un poids carbone moindre Greenbids filtre plus de 17,7 milliards d’ad calls par mois, rien que pour Prisma Media. "On enlève plus de carbone que la consommation annuelle des employés du groupe", me dit Jean-Baptiste. C'est la magie d'agir sur le fameux Scope 3. - des revenus pubs boostés : Cela parait contre-intuitif, c'est vrai. Et cela s'explique par le fait qu'en réduisant le volume de requêtes que vous envoyez à un SSP, vous réduisez également ses charges, les frais d’écoutes étant un gros poste de dépense, et que, ce faisant, vous lui permettez de bidder plus, tout en respectant son niveau plancher de marge… Jean-Baptiste m'alerte sur une autre dimension sur ce sujet. Le fait qu’un SSP, lorsqu’il “écoute” toutes les enchères, peut se permettre d’enchérir avec un niveau de marge très élevé et donc avec une offre moins intéressante pour l’éditeur, parce qu’il sait que sa publicité apparaîtra tôt ou tard. C’est ce qu’on appelle la stratégie du “bottom feeder”, le fait de se contenter des restes. Sauf que lorsqu’on arrête de vous interroger sur 40 à 50% des enchères habituelles, vous pouvez moins vous permettre ce genre de stratégie. Et on en revient à la déclaration d'intro de ce post ;) Lien vers l'intégralité de l'interview en commentaire

Greenbids is pleased to present the fifth episode of our video series: "Meet the Team"! In this engaging series, we invite you to meet the amazing individuals who drive our success. Today, we’re thrilled to introduce our talented Sales Development Representative, Joséphine Durand ! Here is the link to our YouTube channel: https://lnkd.in/eX-nUEeD Stay tuned for more episodes where you'll meet other talented members of the Greenbids team! #MeetTheTeam #Greenbids

What a week and what a ride ! 🌱 Greenbids teams travelled to Bourgogne this week to all meet and celebrate our 2nd anniversary! It was a great time to reflect on those past 2 years and align on our next 3 years plan! I am so thankful to have the opportunity to work with so many amazing talents that all want the same thing: change our industry forever and have a positive impact on our planet ! Stay tuned, we have some amazing news to share 🔥

Measurement is pointless if it just ends up as a number on a spreadsheet somewhere. A very small part of the (very large) Ad industry has spent the last few years working out how to accurately measure carbon. A few have started to correlate that with other quality metrics. However, very few have started to take action...but now is the time. Your campaigns can be more effective and more efficient, while also being more sustainable, you just need to know where to look and who to partner with. Thank you to the team at ExchangeWire for the chance to share my thoughts about the future of this industry. Such an exciting time to be in the world of media quality, performance and sustainability - the future is very bright indeed. If you're interested in hearing more please reach out to me and the Greenbids team! https://lnkd.in/e4_itVE8

Greenbids is delighted to present the fourth episode of our video series: "Meet the Team"! In this engaging series, we invite you to meet the amazing individuals who drive our success. Today, we’re thrilled to introduce our talented Machine Learning Engineer, Mael Marguet ! Here is the link to our YouTube channel: https://lnkd.in/eukMdtNb Stay tuned for more episodes where you'll meet other talented members of the Greenbids team! #MeetTheTeam #Greenbids

And so the next chapter begins… Absolutely buzzing to announce that today I’m starting at Greenbids as UK Managing Director! Having spent over a decade agency-side, I’ve seen and worked with a whole host of tech companies, and I can say that none have impressed me as much as Greenbids. The innovation at the heart of the company, the technical rigour of the products, and the quality of the sales and account teams kept me a very happy client for more than a year. Now, I get to be a very happy teammate. Huge thanks to Guillaume 🌱 Grimbert Adrien Delambre and Jean-Baptiste Pettit for the opportunity to take this amazing company to the next level on this side of the Channel. The UK is a leading global market for sustainability in advertising and, combined with its programmatic maturity, it’s the perfect environment to scale Greenbids’ solutions. However, as GARM’s dissolution shows, it takes more than just maturity to make things happen. Innovation will always be driven by agile companies that solve market needs, and Greenbids’ unique performance-boosting and carbon reduction solutions demonstrate that business success and sustainability can go hand in hand. More ROI, less carbon, and a whole lot less inefficiency in your digital campaigns. Want to know more? We’ve got a whole pile of case studies we’d be happy to share. If you’re an advertiser, agency, SSP, or publisher looking to maximise the performance and quality of your campaigns across display or video (yes even YouTube and CTV!), while also minimising the carbon cost of your campaign activities - come say “Bonjour” to me and the awesome Lucas Salomone ! All aboard this high-speed electric train — we’ve got an industry to fix and a planet to save! https://lnkd.in/eJ84h-y4