All tricks, no treats, today from our COO Jason Valdez. #happyhalloween #halloween
Greater Than One
Advertising Services
New York, New York 23,504 followers
We are the industry's advanced media marketing and technology agency built for how people experience health and wellness
About us
Greater Than One is an independent, employee-owned, advanced media marketing and technology agency built for how customers experience health and wellness today. We focus on exceeding client expectations with strategic media buys and the use of cutting-edge technology to deliver meaningful content and impact.
- Website
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http://www.GreaterThanOne.com
External link for Greater Than One
- Industry
- Advertising Services
- Company size
- 51-200 employees
- Headquarters
- New York, New York
- Type
- Privately Held
- Founded
- 2000
- Specialties
- Digital Communications, Paid Search, Search Engine Optimization, Product and Service Design, Data and Analytics, Digital Asset Development, Content Creation, Media Buying and Planning, Social Media, Mobile Services, iPad/Tablet tools, CRM, Creativity, Design, User Experience, SEO, SEM, Paid Social, Multichannel Strategy, Media Strategy, and Omnichannel
Locations
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Primary
Get directions
395 Hudson Street
4th Floor
New York, New York 10014, US
Employees at Greater Than One
Updates
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If you are wondering whether pharma will increase use of personalized audio in marketing, hear what our CMO, Amanda Powers Han, has to say on the topic. #pharmamarketing
Had to share these insights from Amanda Powers Han, CMO for Greater Than One "[Personalized audio use] is a great medium to be able to drive deeper education and even in some cases, awareness, and adherence. So, what I would say is that it's already a good part of many of our marketing campaigns... audio is, is the next channel or opportunity that brands will continue to lead into, lean into, I should say." What excites me most about personalized audio is its ability to not only educate patients but to engage them, too. I think the ways in which AI can be leveraged to accomplish this goal are particularly interesting! #AI #HealthcareMarketing #PharmaMarketing #LifeSciences
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At this year's Digital Pharma East, our very own Italia Mombello joined a panel discussion about connecting with patients during key points in their #healthcare journey. Check out the panel highlights in Phreesia Life Sciences’ blog post:
The trends shaping how life science leaders deliver personalized messages to patients in the moments that matter - Phreesia Life Sciences
https://lifesciences.phreesia.com
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This Halloween, our old logo meets its end, and a new look emerges from the shadows. Happy Halloween! #BrandRefresh #HappyHalloween
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Michelle Lentz and Jamie K. from Greater Than One joined our Integra LifeSciences clients today on a 5K run to raise funds for the Breast Reconstruction Awareness Campaign.
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EHR provides a valuable form of point-of-care #marketing. It allows messaging to reach nurses and physicians at the point of health conversation, diagnosis and treatment decisions. #pointofcaremarketing
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Amanda Powers Han, Preston E. Taylor, Italia Mombello and Allison Raplee from Greater Than One are attending the Programmatic IO conference today at the Marriott Marquis in NYC. They are learning about innovations in ad tech, AI and updates in programmatic buys, CTV, FAST and more. Look out for them if you are at the conference, and make sure to stop by, and say hello. #programmaticio
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Brand planning is officially in full swing for 2025. At Greater Than One, we are brand partners who bring our expertise in media strategy, media mix, and targeting to the creation of tactical plans. Here are 4 #tacticalplanning actions our team executes with every plan: 1. Evaluate audience media consumption and performance across key audience segments to inform the media mix 2. Identify the latest media capabilities publishers will be introducing in 2025 and how these new capabilities might fit a brand's strategic objectives and business goals – this can also serve as the perfect opportunity to secure a space before competitors do 3. Research top indexing organic search results for potential publisher partnerships as these are pages the target audience may look to for information 4. Plan budget heavy ups according to key brand relevant moments including conferences, awareness days, competitor updates, and pop culture diagnosis/news to cement brand presence when audience activity spikes up #brandplanning #mediaplanning
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Our Search and Social Department is growing and we are looking to add a Senior Search Analyst to the team. The Senior Search Analyst will implement and optimize successful paid search campaigns for a portfolio of pharmaceutical clients. Responsible for developing and executing strategic paid search initiatives and optimizing campaigns to specific KPIs to provide valuable insights and recommendations to clients. For more information and to apply, visit GreaterThanOne.com/careers. #jobopening #paidsearchjobs
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Households continue to cut the cord, making the switch from traditional TV to connected TV (CTV). CTV provides options and flexibility, which are driving this consumer choice. In 2024, there will be approximately 233.9 million CTV viewers, and where the consumers go brands need to as well in order to reach them. Greater Than One is #CTV savvy and able to help you navigate its complexities. Reach out to our media team at GreaterThanOne.com/contact so we can help you strategically leverage CTV to reach your audiences.