Greater Than One

Michelle Lentz and Jamie K. from Greater Than One joined our Integra LifeSciences clients today on a 5K run to raise funds for the Breast Reconstruction Awareness Campaign.

EHR provides a valuable form of point-of-care #marketing. It allows messaging to reach nurses and physicians at the point of health conversation, diagnosis and treatment decisions. #pointofcaremarketing

Amanda Powers Han, Preston E. Taylor, Italia Mombello and Allison Raplee from Greater Than One are attending the Programmatic IO conference today at the Marriott Marquis in NYC. They are learning about innovations in ad tech, AI and updates in programmatic buys, CTV, FAST and more. Look out for them if you are at the conference, and make sure to stop by, and say hello. #programmaticio

Brand planning is officially in full swing for 2025. At Greater Than One, we are brand partners who bring our expertise in media strategy, media mix, and targeting to the creation of tactical plans.  Here are 4 #tacticalplanning actions our team executes with every plan: 1.  Evaluate audience media consumption and performance across key audience segments to inform the media mix 2.  Identify the latest media capabilities publishers will be introducing in 2025 and how these new capabilities might fit a brand's strategic objectives and business goals – this can also serve as the perfect opportunity to secure a space before competitors do 3.  Research top indexing organic search results for potential publisher partnerships as these are pages the target audience may look to for information 4.  Plan budget heavy ups according to key brand relevant moments including conferences, awareness days, competitor updates, and pop culture diagnosis/news to cement brand presence when audience activity spikes up #brandplanning #mediaplanning

Our Search and Social Department is growing and we are looking to add a Senior Search Analyst to the team. The Senior Search Analyst will implement and optimize successful paid search campaigns for a portfolio of pharmaceutical clients. Responsible for developing and executing strategic paid search initiatives and optimizing campaigns to specific KPIs to provide valuable insights and recommendations to clients. For more information and to apply, visit GreaterThanOne.com/careers. #jobopening #paidsearchjobs

Households continue to cut the cord, making the switch from traditional TV to connected TV (CTV). CTV provides options and flexibility, which are driving this consumer choice. In 2024, there will be approximately 233.9 million CTV viewers, and where the consumers go brands need to as well in order to reach them. Greater Than One is #CTV savvy and able to help you navigate its complexities. Reach out to our media team at GreaterThanOne.com/contact so we can help you strategically leverage CTV to reach your audiences.

Once an afterthought, social media is now an integral part of most brand plans. However, while most brands understand how to use paid social, organic is another story. Organic social media helps brands build a connection with their audience and works hand-in-hand with paid to create a community, build brand loyalty and drive sales. To learn more about organic social media, you can take a look at the list of podcasts listed in the article below which were curated by our partner Meltwater. https://lnkd.in/ei2k8Vtn If you want to discuss how to best incorporate organic social media into your brand plan, schedule a call with our CMO Amanda Powers-Han at calendly.com/apowershan

We are excited to announce that Honeycomb Health, a project created out of GTO Greater Good, Greater Than One’s nonprofit subsidiary, has been awarded a grant from Google to run paid search ads promoting Honeycomb Health’s store, which sells products for various non-profit organizations. We are excited for all the good we will be able to do, the people we will be able to help and the organizations we will be able to serve.

Our media department is growing and we are looking for an Assistant Media Planner and a Media Supervisor to join the Greater Than One team. To see if you might be a fit for either position, see the job descriptions below: ⭐ Assistant Media Planner Are you a self-starter with a genuine interest in healthcare marketing? Want to hone your skills in media planning? If you are data savvy and adaptable with great communication skills, this could be the role for you! ⭐ Media Supervisor We’re searching for a passionate Media Supervisor who thrives on collaboration and brand success. In this role, you’ll craft and steer media plans, manage and inspire talented staff, and work hand-in-hand with cross-departmental teams to bring visionary campaigns to life. To apply to either position, visit GreaterThanOne.com/careers.

Our Media Strategy Director, Italia Mombello, joined other healthcare leaders at #DigitalPharmaEast this morning to discuss connecting with patients along the healthcare journey in an ever-changing digital landscape.