GORUCK

The GORUCK story, as told by founder Jason McCarthy. The best part of GORUCK is the people and it all starts with rucking. Learn more here: https://ruck.ly/2Wzb21E | #GORUCK #TheRuckingCompany

"Rucking sounds exotic, but it’s accessible to everyone – no gym membership needed, just a backpack with some added weight like full water bottles, groceries or dumbbell weights. Increase weight as you get stronger." If you're looking for a new workout to get into, rucking is it. It's simple, anyone can do it, and it requires very minimal equipment. All you need is a rucksack and some weight to get started (plus some good shoes too never hurt). Read more about rucking and why it's the health trend that's taking off right now in an article by Adventure at Sports Illustrated: https://lnkd.in/esHxiD4p #GORUCK #rucking

Rucking is gaining mass appeal. Scaling up, here's how GORUCK built the go-to pack, a loyal community, and a massive business. 💡The Idea Founder and CEO Jason McCarthy served in the U.S. Army Special Forces from ‘03-09. Stationed in Afghanistan and Iraq, he and his comrades carried “rucksacks”—weight-filled backpacks—for miles. After serving, he went to business school at Georgetown, where he sketched out an idea for a backpack designed to emulate the military “rucking” experience. From the start, the North Star was building a product his military buddies could be proud of. 🪨 Staying Grounded McCarthy took a cross-country trip to sell the concept, but no investors bit. He was undeterred. Reflecting on the “failure,” he says: “I learned early on the goal of business is not to go out and chase venture capital to feel important in investors’ eyes… The goal is to follow your path in life and have a mission you believe in.” 🎒Carrying On Regrouping, he took a more strategic approach to finding his target audience. Inspired by Tough Mudder events, GORUCK began hosting group endurance challenges — bringing together people who valued doing hard things. Since 2010, the brand has hosted >10K rucking events, growing via word of mouth and later adding training programs. ⚒️ Built to Last Building bonds and products for the long haul, the brand’s rucksacks have a lifetime guarantee. In the spirit of service and its mission to make rucking the new running, it promises “life or death quality standards” and donates 1% of revenue to support veterans. Putting quality first paid off, and the brand hit $46M in revenue last year. 📈 Still Climbing Riding momentum, GORUCK expanded into shoes, training vests, and apparel. In January it became Crossfit’s Official Apparel and Footwear Provider, signing Six-Time CrossFit Games Champion Tia-Clair Toomey — who chose the rising brand over NOBULL. With human connection as a multiplier, it’s just scratched the surface of its growth potential. But despite a massive addressable market, it’s still building with those who serve in mind. 📩 Subscribe to Fitt Insider for more health and fitness headlines — delivered every Tuesday. → https://lnkd.in/erFVbn5Z

This weekend was a blast! A huge THANK YOU to GORUCK x JOCKO FUEL x Dollamur Sport Surfaces x Tannahill's Tavern & Music Hall for hosting an incredible Open Mat Seminar benefiting our mission of getting veterans on the mat through BJJ 🇺🇸⚡️ - Check out some of the highlights from a weekend, learning BBJ from world-class instructors: Xande Ribeiro, Jocko Willink, Jason Khalipa, Travis Stevens, and Alan Shebaro. - Thank you for an incredible weekend!! #provethemwrong

ATTENTION: All Ruckers! 📢 Race day is almost here, so make sure you are geared up and ready to RUCK! When you shop for your GORUCK essentials at shop.travismanion.org, 20% of profits from each item directly support the TMF mission. Not registered for our #911HeroesRun yet? Find an in-person race near you or participate virtually from anywhere! Sign up today, earn your patch, and honor our nation's heroes. >> https://bit.ly/3tXn6wf

Thanks to the American taxpayer, I went to the Georgetown University McDonough School of Business on the Post 9/11 GI Bill from 2009-11. The most influential class I took was taught at night by a former Lead International Hostage Negotiator for the FBI, Christopher Voss. I was drawn to his class because I figured there would be a common thread between us given that we had both served our country, and I was right. We've been friends for almost 15 years, long before he wrote Never Split the Difference (a 5 Star must read) or created a MasterClass on Negotiations, which is a must watch. He was GORUCK Cadre once, even, at an event that never happened -- a story for another day. Today at 12 noon EST, he's interviewing me, and he's one of the best interviewers on any planet. Anything is fair game, it's up to him. To tune in, here's the link to join: https://f.chat/6RMD We're going live at 12 noon EST. Join us for the conversation on Fireside. (For free access, visit Chris on IG in his stories - where he's also a great follow https://lnkd.in/eKqQMsyH).

The Jacksonville based Seacoast Bank team rucked and ran our way across the finish line at the Seacoast Bank Celebration Run to kickoff a HOT Independence Day. Great job for another masterfully planned community race as usual @1st Place Sports Running. Sidenote, the story behind GORUCK is amazing and reflective of our strong military ties in Jacksonville! Thanks for making a great product that helps promote health and community.

We are so thankful for our partnership with GORUCK. We provided GORUCK participants with special WWII Fallen Hero Memorial Bibs. These photos were taken at Pointe du Hoc with a group of WW2 veterans. On June 6, 1944, U.S. Army Rangers climbed the 100-foot cliffs of Pointe du Hoc, destroyed a critical German battery, and took control of the coastal highway, playing a crucial role in the Allied success of D-Day. #DDAY #EveryDayIsMemorialDay #MemoriesofHonor GORUCK

Glutton for punishment GORUCK

GET OUTSIDE WITH RUCK MEETINGS "Rucking Meetings Improve Productivity, Relieve Zoom Fatigue, and Burn More Calories than Walking. Ruck meetings have become one of my favorite ways to be a 2-Percenter. They’re just like walking meetings, but better. I started experimenting with rucking meetings during the summer of 2020. This was peak pandemic. I was moving less and incessant phone and video conferences in my home office felt like they were killing my creativity and productivity. What did surprise me was how rucking changed the very nature of the meeting itself and my work afterwards. During the call, I had fewer distractions and was a more engaged listener. I was zoned into the call and not half-listening as I scrolled the internet from my desk (we all do it). I also felt more rejuvenated once I got back to my office. I cranked out more work and the work was more creative." - Michael Easter, best-selling author, 2-percenter Now that it's heating up, there's no better time to get outside, in the real world, and take on a ruck meeting with your coworkers. Hit the link to read more: https://ruck.ly/3yGncNJ #GORUCK #ruckmeetings