Google Analytics 4

Google Analytics 4

Market Research

Earlimart, California 854 followers

Google Analytics 4 is a new and different report than you're used to seeing in Universal Analytics properties.

About us

GA4 is a new property designed for the future of measurement: 1. Collects both website and app data to better understand the customer journey 2. Uses events instead of session-based data 3. Includes privacy controls such as cookieless measurement, and behavioral and conversion modeling 4. Predictive capabilities offer guidance without complex models 5. Direct integrations to media platforms help drive actions on your website or app On July 1, 2023, standard Universal Analytics properties will no longer process data. You'll be able to see your Universal Analytics reports for a period of time after July 1, 2023. However, new data will only flow into Google Analytics 4 properties.

Industry
Market Research
Company size
2-10 employees
Headquarters
Earlimart, California
Type
Public Company

Locations

Employees at Google Analytics 4

Updates

  • View organization page for Google Analytics 4, graphic

    854 followers

    Did you know that Google offers scholarships to attend select conferences? These scholarships cover travel and accommodation costs, and the first round of applications — for this year’s National Society of Black Engineers conference in the US — closes next month. Visit our scholarship site to learn more about the conferences we cover, such as Grace Hopper and AfroTech, and apply when you’re ready! ➡️ goo.gle/GCS-program

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