Goldcast

Sara Lieber is the Sr. Field Marketing Manager at Apollo.io. That means she does: All. The. Things. We got her hottest takes during HubSpot INBOUND. She shared: 🔥 How she gets people to not only register but also attend Apollo’s events 🔥 What event marketers need to stop doing 🔥 What she’s doing to evolve her team’s marketing strategy in 2025

Hooking an audience isn’t easy — especially when it comes to video. You only have a few seconds to win over your viewer before they move on to the next video. And you’re competing with billions (yes, with a B) of other videos for their attention. But Mark P. Jung knows a thing or two about stopping the scroll. Here are 6 types of video hooks he recommends testing 👇

Is the video tab real? 🤔 We’ve heard whispers, but most of us at Goldcast don’t have it yet. Regardless, we know the future of LinkedIn is video. So to help us all prepare, we put together a LinkedIn video guide covering all the tips, tricks and best practices you need to jumpstart your LinkedIn video strategy. Video can be accessible and attainable for all. You’ll be well on your way to being a LinkedIn video mastermind after perusing this doc 👇

❓ Want better results from your post-event email outreach?❓ Event marketers, we know how much effort goes into planning and executing events. But what happens after the event can make or break your ROI. That’s why fine-tuning your post-event email strategy is key. This carousel explores: ✅ Why segmenting your audience is crucial ✅ How to craft messaging that resonates ✅ Tips to drive stronger follow-ups and conversions Ready to take your post-event engagement to the next level? Tap through to discover strategies that actually work! Which of these tips do you already use? Share your favorite post-event email hack below! ⬇️

Struggling to get authentic customer reviews? Let’s fix that! We sat down with Kirstin (KP) Powdrill from G2 to discuss: ✅ Building a review strategy that works—like the "Review Boost" program. ✅ Fun incentives that resonate: donations to charity, gift cards, or even a simple high-five! ✅ Leveraging video to connect with your global audience and drive meaningful feedback. 💡 Pro tip: Engaging with your audience live, whether in-person or virtually, makes all the difference Watch this clip for more insights and start boosting those reviews today! How do you gather customer feedback? Share your tips below! 👇

🚀 From $40k ARR to $10M+ Revenue: How Palash Soni & Goldcast Did It. Our very own Palash Soni was recently on the SaaS Revolution Show where he shared the pivotal moments that helped Goldcast scale big. 🔑 Key highlights: • The entrepreneurial hustle – from selling sweets in school to monetizing video game rentals 🎮 • The “aha” moment with Drift, a Salesloft company that unlocked growth 🚀 • Why classic outbound doesn’t work – and what does • 3️⃣ key levers to hit $10M ARR: focus on post-sales success, market fit, and evolving mediums This one’s packed with lessons for B2B SaaS founders and marketers looking to scale smarter. 👉 Which part of Goldcast’s growth story resonates with your journey the most? Share your takeaways below! 🎧 Tune in here: https://lnkd.in/e3Gi59cb

☃️Friendly Reminder☃️ Our Frosty Fest event is coming up this Wednesday! Tune in live for a chance to win the prizes below. See you there! Register here - https://bit.ly/4f80WvX

🤔 What’s holding your marketing team back from fully embracing AI? For many CMOs, the challenges are clear: 🔍 How do you identify AI’s biggest opportunities? 📈 How do you drive team alignment and excitement? 🚧 How do you avoid costly missteps in adoption? These are the questions we’ll answer at our exclusive workshop: From Theory to Practice: Integrating AI into Your Marketing Team 📅 Date: Tomorrow, December 17, 2024 | 🕒 Time: 12 PM EST | 💻 Location: Virtual Jessica Hreha, Director of AI Transformation at Jasper, will share practical strategies you can implement immediately, from gamified onboarding to building AI literacy across your team. Seats are filling fast—don’t miss your chance to future-proof your team’s success. 👉Save your spot today - https://lnkd.in/e4yvhv-b

🚀 Ready to level up your video content game? First impression matters, especially in the B2B world. That’s why Mark P. Jung highlighted 6 types of video hooks—the secret sauce to grabbing your audience’s attention in seconds. Think dynamic compositions, smart use of audio contrasts, and more. 💡 Here’s a sneak peek: 👉 COMPOSITION: Vertical videos FTW—take over that feed! 👉 PHYSICAL: Your eye contact = instant connection. 👉 AUDIO: Pair fresh sounds with striking visuals. And that’s just the start! There are even more ways to stop the scroll and captivate your audience waiting inside this guide. 🎯 📖 Click through the carousel to uncover all 6 hooks and find out which one’s missing from your strategy! Let us know your go-to hook for video success in the comments! ⬇️

🎉Big News🎉 We’re kicking off something extraordinary—introducing... The GoldMine, an exciting new event series where education meets innovation! 🚀What’s The GoldMine? Imagine a treasure trove of insights, featuring: ✨Product Release Overviews – Discover the latest tools built to enhance your Goldcast experience. 🔍Feature Deep Dives – Unlock the "how-to" with expert guidance and short demos 🤝Interactive Q&A – Got questions? Bring them! This is your space to connect and learn. 💡When’s the kickoff? Mark your calendars for December 19th at 1 PM EST / 10 AM PST! You can save your spot (and explore future sessions) here: 👉Register Now - https://lnkd.in/extJjziy Why should you join? Well, if you loved our November Product Spotlight, then you definitely don’t want to miss The GoldMine! 🌟 Let’s dive into the latest product releases, learn together, and make 2025 the year of even more customer-centric growth