MORE money in women’s sports, please.💰 In episode 109 of 🎙The Business Case For Women’s Sports, presented by Ally, Caroline sits down with Cameron Rogers, CFA, a Private Wealth Advisor at Ellevest. Ellevest is a woman-first financial company that is on a mission to get more money in the hands of women - which includes the sports industry. In this episode, hear Cameron & Caroline discuss why “nothing bad happens when women have more money”, how people can invest in women’s sports, and why it’s a big mistake to treat women’s sports solely as a “charity.” 🎙Listen now: https://lnkd.in/dnR_Ht6d #womenssports #sportsbiz #sportsbusiness #allygoals #watchtochange
GOALS | Women’s #SportsBiz
Marketing Services
Pittsburgh, PA 5,271 followers
Unapologetically working to grow women's sports.💪 Listen to🎙️The Business Case For Women’s Sports, presented by Ally🏆
About us
GOALS is a start-up consultancy & media company that is fully dedicated to growing the business side of women's sports.
- Website
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https://goals-sports.com/
External link for GOALS | Women’s #SportsBiz
- Industry
- Marketing Services
- Company size
- 2-10 employees
- Headquarters
- Pittsburgh, PA
- Type
- Privately Held
- Founded
- 2020
- Specialties
- Sponsorship, Sports, Partnerships, Sports Business, Sports Media, Women's Sports, Athlete, Female Athlete, Marketing, Activation, Influencer, Podcast, Activism, Inspiration, Feminism, and Empowerment
Locations
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Primary
Pittsburgh, PA, US
Employees at GOALS | Women’s #SportsBiz
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Caroline Fitzgerald
Women's Sports Consultant. Founder of GOALS. Host of 🎙️The Business Case For Women’s Sports, presented by Ally.🏆
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Megan Belcastro
Senior at Wake Forest University majoring in Business and Enterprise Management with a concentration in Sports Marketing minoring in Entrepreneurship…
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Tiffany undefined
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Updates
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Looking for a new women’s basketball podcast? 👀 🏀 In episode 108 of 🎙The Business Case For Women’s Sports, presented by Ally, meet Khristina Williams, a New York City based multimedia journalist, a Forbes 30 Under 30 honoree, a prominent voice in women’s basketball media, and the host of iHeartMedia’s new women’s basketball podcast. The show, “In Case You Missed It with Khristina Williams,” is a weekly podcast where Khristina breaks down the biggest stories in women’s basketball. Khristina began her journey covering women’s basketball when she founded the social-digital media platform Girls Talk Sports TV in 2018 after recognizing a large gender gap in basketball coverage. Fast forward, and today Khristina is changing the game by delivering fans daily, original programming for women’s basketball in a multitude of ways - including through her latest venture with iHeartMedia. In this episode, hear Khristina & Caroline discuss the story behind “In Case You Missed It with Khristina Williams” and why regular coverage of women’s basketball is essential to growing the game. 🎙Listen now: https://lnkd.in/eWt9RFU4 #womenssports #sportsbiz #sportsbusiness #allygoals #watchtochange
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In episode 107 of 🎙The Business Case For Women’s Sports, presented by Ally, meet Julie Haddon, the Chief Marketing & Commercial Officer at the National Women's Soccer League (NWSL). The NWSL is breaking records at every turn. In the last year alone: ⚽️ Sponsorship revenue is up 43% 💰 The players salary cap is up to $2.75M (up from $1.375M) 🎟️ Ticket resale value is up 49% 👏 Game attendance is up 42% 📲 Social impressions are up 94% 🎽 Merchandise sales are up 300% on NWSLShop.com 📺 The league’s new media rights deal with Amazon, CBS, ESPN, and Scripps is worth $240 million (previous deal was $1.5 million with CBS) In this episode, hear Julie & Caroline talk about the incredible growth of the league, and make the business case for why the NWSL is the fastest growing professional women’s sports league in the world. 🎙Listen now: https://lnkd.in/gS53d8hK #womenssports #sportsbiz #sportsbusiness #allygoals #watchtochange
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🗞️ Inbox: Starting in 2025, Syracuse University & Women Leaders in Sports are partnering to enhance sports management education & leadership for women, offering new mentorship and development opportunities. ➡️ Read more: https://lnkd.in/eG7bZKnN
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New professional women’s soccer league loading...⚡️ In episode 106 of 🎙The Business Case For Women’s Sports, presented by Ally, meet Amanda Vandervort, the President of the USL Super League. ⚽️ Kicking off on Saturday, August 17th, the USL Super League is a brand new professional women’s soccer league in the U.S. As a Division I league, the USL Super Leagues aims to increase the number of professional women’s soccer teams in the country, and create more jobs for women at the highest level of the sport.💰 In this episode, hear Amanda and Caroline discuss the league’s plans, and how the USL Super League is setting out to be a global leader in women’s soccer. 🎙Listen now: https://lnkd.in/eHfY-JTe #womenssports #sportsbiz #sportsbusiness #allygoals #watchtochange
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✨NEW✨ on the 🎙 The Business Case For Women's Sports, presented by Ally: hear from Dr. Nefertiti Walker, the co-author of the new book: “Slaying the Trolls! Why the Trolls are Very, Very Wrong About Women and Sports.” 🎧 Listen to the full episode: https://lnkd.in/exEhHvSQ #womenssports #sportsbiz #sportsbusiness #allygoals #watchtochange
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Need some help shutting down the “trolls” who disparage women’s sports? 😤 In episode #105 of 🎙The Business Case For Women’s Sports, presented by Ally, hear from Dr. Nefertiti Walker, the co-author of the new book: “Slaying the Trolls! Why the Trolls are Very, Very Wrong About Women and Sports.” Dr. Walker recently co-authored the book with Dr. David Berri to give those who love women’s sports all the evidence they need to win the fight against online “trolls” who naysay or question the value of women’s sports. In the book, Berri & Walker use arguments, humor, and empirical evidence to prove that what the “trolls” are saying is completely inconsistent with reality – and debunk the antiquated myths that exist about women’s sports. In this episode, hear Dr. Walker tell the story behind the book, and discuss with Caroline why the “trolls” are very, very wrong about women and sports. 🎙Listen now: https://lnkd.in/exEhHvSQ #womenssports #sportsbiz #sportsbusiness #allygoals #watchtochange
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In episode #103 of 🎙The Business Case For Women’s Sports, presented by Ally, hear from Phillippa Thomson, the Chief Data Scientist at PARITY | A Group 1001 Company. Parity just released what could be the largest study of women’s sports fandom ever. In partnership with SurveyMonkey, Parity polled over 14,000 global consumers to find out who’s watching women’s sports, why, and what they think of women athletes. In this episode, hear Phil & Caroline dig into the glass-shattering research, and hear the newest data behind why it’s good business to invest in women’s sports. 🎙Listen now: https://lnkd.in/eqmRGM7N #womenssports #sportsbiz #sportsbusiness #allygoals #watchtochange
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➡️ OUT NOW: “In Case You Missed It” with Khristina Williams - a new weekly series that will break down the biggest stories in women’s basketball.🏀 The show is a new iHeartMedia podcast, joining the company’s new Women’s Sports Audio Network - which is a collaboration with Deep Blue Sports + Entertainment. 🎧Listen here: https://lnkd.in/dikHhBVZ
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Parity just released what could be the largest study of women’s sports fandom ever.💪 In episode 103 of 🎙The Business Case For Women’s Sports, presented by Ally, hear from Phillippa Thomson, the Chief Data Scientist at PARITY | A Group 1001 Company. In partnership with SurveyMonkey, Parity polled over 14,000 global consumers to find out who’s watching women’s sports, why, and what they think of women athletes. Their research revealed that:👇 📺 73% of people watch women’s sports at least a few times a year, and a higher percentage of *men* watch women’s sports more frequently than women. 🛒 Women’s sports fans are 2.8x more likely to purchase a product recommended by a female athlete than by another type of influencer. 🛍 32% of *all* women’s sports fans are more likely to purchase from a brand that supports women’s sports or partners with women athletes, and that number jumps to 44% for U.S. *female* fans of women’s sports specifically. 📈 25%-33% of women’s sports fans are watching more women’s sports this year compared to last year. 💰 50% or more of respondents believe that brands are not investing enough in women’s sports compared to men’s sports. In this episode, hear Phil & Caroline dig into the glass-shattering research, and hear the newest data behind why it’s good business to invest in women’s sports. 🎙Listen now: https://lnkd.in/eqmRGM7N #womenssports #sportsbiz #sportsbusiness #allygoals #watchtochange