GOALS | Women’s #SportsBiz

The WNBPA (Women’s National Basketball Players Association) just announced that thanks to Aflac, the winners of the skills and 3-point challenges at 2024 WNBA All-Star Weekend will each receive a $55,000 bonus.🏀💰 Prior to Aflac’s support, winners were set to earn a $2,575 bonus, per the existing CBA. (c/o Nneka Ogwumike) #womenssports #sportsbiz #sportsbusiness #wnba

✨Just announced✨ Ally is adding Unrivaled Basketball - a new, 3-on-3 women’s basketball league co-founded by WNBA stars Breanna Stewart & Napheesa Collier - to its women’s sports portfolio. As part of the partnership, Ally is: 🏀 Becoming league’s Founding Partner & leaguewide jersey sponsor. 📺 Committing to significant media spend. ✍️ Signing a multiyear, multimillion-dollar deal. The league will launch in 2025. ➡️ Read more: https://lnkd.in/eC3ggCvA #womenssports #sportsbiz #allygoals #sportsbusiness #unrivaled

The espnW Instagram account just hit the 1 million follower mark. 💪 Across Instagram, TikTok, Facebook & X, espnW now has a combined 3.9M followers — making it the most-followed social brand covering sports & culture for women.

Bread Financial just made a $1 million gift to the Women's Sports Foundation.💰 The donation will fund research & strategic growth initiatives that advance the lives of girls and women through sports & physical activity. “For 50 years and counting, the Women's Sports Foundation’s research, advocacy and community programming, have been helping girls and women across the country play, compete and lead – in sports and beyond – without barriers. Bread Financial’s support will help propel our mission into the next 50 years and bolster our efforts to build a more equitable future for girls and women on the field of play, the front office, the boardroom, and beyond.” - Danette Leighton, WSF CEO ➡️ Read more: https://lnkd.in/e5i-txjq

In episode 101 of 🎙The Business Case For Women’s Sports, presented by Ally, Caroline sits down with Megan Gokey, the Head of B2C Marketing for North America & the U.K at Klarna. Megan’s team at Klarna recently partnered with Sports Innovation Lab to study the untapped potential of the women’s sports merchandise market. Their study, titled: “Rep Her: Revealing the Unmet Demand for Women’s Sports Merchandise” revealed that the potential market size is ✨$4 billion✨, and that there are significant disparities when it comes to availability & quality in women’s sports merchandise compared to men’s sports. A few of the key findings include: 💰 Women’s sports fans make more purchases per year than men’s sports fans — and spend more per year on merchandise than men’s sports fans. 🎽 For every 9 pieces of men’s sports merchandise that are available for purchase, women’s sports have just 1. 🛒 79% of surveyed respondents reported they would purchase more women’s sports merchandise if there were more options available to them. In this episode, hear Megan & Caroline dig into the research and discuss why it’s bad business to neglect creating merchandise for women’s sports fans. 🎙 Listen now: https://lnkd.in/d-6Tzbu4 #womenssports #sportsbiz #sportsbusiness #allygoals #watchtochange

It's a BIG week for women's sports podcasting. 🎉 On Wednesday, July 17th, iHeartMedia will launch “Good Game with Sarah Spain" - a daily women's sports show to keep you up-to-date on the biggest stories in women's sports. 🏀 🎧 Listen to the teaser here: https://https://lnkd.in/eu_girNd

Shout-out to our pals at The GIST for featuring our 100th episode of 🎙 The Business Case For Women's Sports, presented by Ally in their #sportsbiz newsletter today! 🎉 🎧 Listen to the full episode here: https://lnkd.in/ebH5cq6n 🗞 Sign-up for The GIST's newsletter here: https://lnkd.in/eUrxRZG7

100 EPISODES STRONG.💪 Today, we're celebrating an incredible milestone at GOALS: the 100th episode of 🎙The Business Case For Women’s Sports, presented by Ally. 🎉 To mark the moment, we are flipping the script & putting Caroline in the guest chair to share the story of how GOALS and this podcast got started. As a special treat, our friend Ellen Hyslop - Co-Founder of The GIST and host of The GIST of It podcast - will serve as a guest host to interview Caroline about her entrepreneurial journey.💜 In this episode, hear Caroline share the founding story of GOALS and 🎙The Business Case For Women’s Sports, presented by Ally - and hear Ellen & Caroline talk about why it’s good business to go all-in on women’s sports. 🎙 Listen now: https://lnkd.in/eVacuVbz #womenssports #sportsbiz #sportsbusiness #allygoals #watchtochange

New podcast drop! 🤩 In episode #99 of🎙The Business Case For Women’s Sports, presented by Ally, meet Esther Wallace, CEO & Creative Director of Playa Society. Playa Society is a streetwear brand known for one-of-a-kind, hand-drawn women’s sports merchandise. In 2018, Esther merged her core passions - design, fashion, and basketball - to create Playa Society. Today, Playa Society is a leading women’s sports merchandise brand that has raised the standard for the whole industry by centering design, quality, and storytelling for female athletes + their fans. In this episode, hear Esther tell the whole story behind the creation of Playa Society, and explain why she believes it’s great business to invest in women’s sports. 🎙Listen now: https://lnkd.in/eZ6xMJQ3 #womenssports #sportsbiz #sportsbusiness #allygoals #watchtochange

Things we love to see: Coinbase sponsored 4️⃣ watch parties of the WNBA Commissioner’s Cup Championship (presented by Coinbase) at women-owned sports bars across the country, including: The Sports Bra in PDX Rough & Tumble in SEA A Bar of Their Own in MSP Althea’s in NYC