Who’s winning the 40-plus beauty market? “American Gen Xers are outspending younger, and older, health and beauty consumers by up to 44%. Yet fewer than 5% of brand strategies in the health and beauty categories target Gen Xers,” said Lisa Payne, head of beauty at trend forecaster Stylus. “The brands are starting to see that the money is there, and that’s where they have to chase the money.” Read more: https://lnkd.in/dn_EReNs
About us
Glossy is a daily publication exploring the intersection of fashion, luxury and technology. Launched in 2016 by Digiday Media, Glossy covers this intersection with sophistication, depth and honesty -- and a bit of fun. Digital is the impetus behind almost every decision right now: With online sales of luxury goods growing four times faster than offline, where brands spend their money and their resources has shifted as well, and Glossy will be covering it every step of the way.
- Website
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http://glossy.co/
External link for Glossy
- Industry
- Business Content
- Company size
- 51-200 employees
- Headquarters
- New York City, NY
- Type
- Privately Held
- Founded
- 2016
- Specialties
- Beauty
Locations
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Primary
26 Mercer Street
New York City, NY 10013, US
Employees at Glossy
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Tony Case
Journalist
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Lexy Lebsack
West Coast correspondent @ Glossy.co | Award-Winning Reporter, Editor & Host
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Sara Spruch-Feiner
Senior Reporter at Glossy
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Zofia Zwieglinska
Zofia Zwieglinska is an Influencer International Fashion Reporter at Glossy | LinkedIn Top Voice for Fashion & Beauty 2022 | Speaker on fashion sustainability, innovation and web3
Updates
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“We’re defining a new brand direction through a series of events and activations that create those ‘wow’ moments,” said Linda Li Steiner, H&M’s head of customer activation and marketing. “Our first New York City event is part of our overall eight-city, 12-event lineup for fall.” Other events, which will run until November, will be hosted in London, New York, Paris, Berlin, Hamburg, Munich, Milan and Stockholm. The marketing pivot comes as H&M seeks to position itself as a lifestyle brand that resonates with younger, trend-driven consumers, according to Li. A 2023 report by events research agency EventTrack showed that 85% of consumers are more likely to purchase a brand’s product after participating in an experiential marketing activation.
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Consumers have become increasingly aware of plastic packaging degradation, which can create microplastics. They’ve been found just about everywhere, from in the sea to inside human bodies, and are linked to potential health effects. Partially because of this, the majority of American consumers surveyed in Mintel’s study perceive sustainability as a public health issue with the health benefits of a purchase becoming more important each year, according to the study.
Estée Lauder Companies releases glass packaging best practices informed by a multi-year study
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Although the threat of a ban continues to loom over TikTok, advertisers are not slowing their investments in the app. In Glossy+ Research’s summer brand survey of 66 marketers, 55% of respondents said they are dedicating more resources to growing their TikTok presence. Over a third of respondents (35%) said they are currently selling products on TikTok Shop and almost a third (32%) said they have increased their ad spend on the app this year. In comparison, only 12% of marketers said they had pulled back on their TikTok presence due to the potential ban. #TikTok
Brands continue to invest in TikTok despite potential U.S. ban
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“Patients are losing volume in their face, and this can impart an aged appearance for two reasons,” said Dr. Brian Hibler, MD, a board-certified and Harvard University-fellowship-trained medical and cosmetic dermatologist at Schweiger Dermatology Group in NYC. “First, it is youthful to have ‘baby fat,’ or plump, rounded cheeks, so when this volume is lost, the face appears flatter, and lines and folds can deepen. Secondly, when you lose volume in the face, you have residual loose skin. This redundant, lax skin results in everything sagging and worsening of lines and wrinkles.”
As Ozempic gains popularity, a skin-care category catering to GLP-1 users is inevitable
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In advance of its 10th anniversary, Glow Recipe is embarking on an international tour, hosting masterclasses for its community. According to co-founder and co-CEO Christine Chang, it’s the brand’s biggest IRL community initiative ever — unsurprising during a time packed with brands re-focusing on their customers. In this piece by Sara Spruch-Feiner, we also speak to Sarah Lee.
Glow Recipe prioritizes IRL community with a masterclass tour
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On this week’s luxury-focused episode, we talk about Stefano Cantino being appointed the new CEO of Gucci and Kering's attempt to bring back sales growth at its biggest brand. Later, we talk about the ongoing saga around Mulberry England, including the takeover bid from part-owner Frasers Group. And, finally, we discuss the new joint venture between Authentic Brands Group and SAKS GLOBAL.
Week in Review: Luxury struggles and shakeups at Gucci, Mulberry
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With the holiday season rapidly approaching and the headache of the East Coast port strike averted for now, brands are thinking about their next biggest holiday obstacle: returns. Every year, returns grow in frequency. Last year, more than $620 billion worth of products was returned. Studies have found that each returned product costs brands an average of $10-$20. For lower-priced items or items with thin margins, that can quickly make a product into a net negative on a brand’s line sheet. In this piece by Danny Parisi, we speak to Alexandra O'Neill of Markarian, and Mike Karanikolas of REVOLVE.
Return fees are unpopular with consumers — what are the alternatives?
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Lach Hall of Vacation Inc. will be at the Glossy Beauty X Wellness Summit. Will you? Secure your passes here: https://buff.ly/4dyFvTW
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It’s repeatedly been said that today’s brands and retailers must also be media companies, regularly producing and distributing multimedia content across marketing channels. That pressure has, at minimum, held true for most sectors. But, rather than exclusively a play for engagement, the latest luxury deals show a business demand for the necessary one-two punch of culture-fueled content and aspirational customers. #marketing #luxury In this piece by Jill Manoff, we speak to Michael Kliger of Mytheresa.
Luxury is refocusing on aspirational shoppers, per the latest M&A deals
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