Since joining Catbird NYC a year after its 2004 launch, Leigh Batnick Plessner has worked alongside Rony Vardi, co-owner and founder of Catbird, to grow the Williamsburg-birthed brand beyond its first 225-square-foot retail store on Metropolitan Avenue. In 2006, they opened a second location on Bedford Avenue that quickly became Catbird's flagship. Under Plessner's creative direction, Catbird also evolved into a popular retailer of demi-fine jewelry. Listen to the full episode the Glossy Podcast here 🎙 https://lnkd.in/esgmXph8
About us
Glossy is a daily publication exploring the intersection of fashion, luxury and technology. Launched in 2016 by Digiday Media, Glossy covers this intersection with sophistication, depth and honesty -- and a bit of fun. Digital is the impetus behind almost every decision right now: With online sales of luxury goods growing four times faster than offline, where brands spend their money and their resources has shifted as well, and Glossy will be covering it every step of the way.
- Website
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http://glossy.co/
External link for Glossy
- Industry
- Business Content
- Company size
- 51-200 employees
- Headquarters
- New York City, NY
- Type
- Privately Held
- Founded
- 2016
- Specialties
- Beauty
Locations
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Primary
26 Mercer Street
New York City, NY 10013, US
Employees at Glossy
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Tony Case
Journalist
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Lexy Lebsack
West Coast correspondent @ Glossy.co | Award-Winning Reporter, Editor & Host
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Sara Spruch-Feiner
Senior Reporter at Glossy
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Zofia Zwieglinska
Zofia Zwieglinska is an Influencer International Fashion Reporter at Glossy | LinkedIn Top Voice for Fashion & Beauty 2022 | Speaker on fashion sustainability, innovation and web3
Updates
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While brands like Prada have embraced individual players like Caitlin Clark, New Balance has gone further, signing on to sponsor the entire league in July. Naveen Lokesh, head of global sports marketing for basketball and football at New Balance, said part of the impetus for signing with the WNBA was New Balance’s goal of reaching a younger audience. The WNBA grew its Gen-Z audience by 247% year-over-year in 2024, and many of the WNBA’s players have large social followings among this cohort.
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The pilot, an extension of SEPHORA’s pre-existing “Next Big Thing” in-store spotlight, focuses solely on body care and works to break out products in the category from the typical merchandising within skin-care shelves. As of the February launch, the pilot is in 60 doors nationally, based on market demand for prestige body care. #sephora #bodycare
Sephora pilots new body care merchandising strategy
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The most wonderful time of the year for brands and retailers is almost upon us. This year, in particular, marketers are capitalizing on this phenomenon and tailoring their holiday advertising to attract customers who have not purchased their products previously. In a recent Glossy+ Research survey, slightly more than half of brands and retailers (52%) said that the primary audience for their 2024 holiday ads is new customers. Less than half of survey respondents (48%) said that the primary audience for their holiday ads this year is existing customers. While not a large difference, this marks a shift from past years’ results when marketers were more evenly split on whether the primary audience for their holiday ads was existing customers or new customers.
The 2024 playbook for holiday marketing and commerce
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Sarah Potempa, celebrity hairstylist and co-founder of Beachwaver Co., is a live-selling expert. It all started in 2012 when she launched her first product, the original Beachwaver rotating curling iron, live on QVC. “It was wild because they said, ‘Don’t get too excited — you might get four or five shows in your first year.’ … And then I was on QVC over 50 times my first year,” she told Glossy. This week, Potempa joins the Glossy Beauty Podcast to discuss the nuances of live-selling and the benefits of an in-house content studio. #liveshopping #qvc
Beachwaver’s Sarah Potempa on live-selling and reaching 1 million units sold on TikTok Shop
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Next month, Rent The Runway will celebrate its 15th anniversary. Co-founder and CEO Jennifer Hyman plans to celebrate by starting from scratch — in terms of her approach to leading the company, anyway. “I need to evaluate the market as a new CEO who is just joining [the company],” she said during a keynote speaking session kicking off Shoptalk Fall on Wednesday. “The speed at which things are moving is 10 times what it used to be. Story by Jill Manoff
Jennifer Hyman on Rent the Runway’s 'relaunch' and new subscription plan
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Today, Beachwaver Co.’s Sarah Potempa uses the skills she learned on QVC to be a leader in social media-based live-selling, often going live for hours at a time on TikTok, Amazon, Beachwaver’s own DTC site and anywhere else experimenting with the medium. This has translated to massive success on TikTok: As of October of 2024, she’s sold more than 1.1 million units on TikTok Shop, making her one of the most prolific sellers on the platform. #liveshopping Read more: https://lnkd.in/eyrwgZ7N
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Following its summer 2023 debut on Roblox, Fenty Beauty is continuing its play for the gamer community with a product collaboration with Netflix’s “Arcane.” The show, which is Riot Games’ first animated series, is based on the “League of Legends” video game. The collaborative collection, which will be available November 2, encompasses Fenty-favorite products in new, limited-edition colors. It was inspired by the four female leads on the show: Jinx, Vi, Mel and Caitlyn. The second season of the show, which will also be its last, debuts November 9 and stars Hailee Steinfeld and Ella Purnell in voice-acting roles. In this piece by Sara Spruch-Feiner, we speak to Nanette Wong.
Exclusive: Fenty Beauty partners with Netflix's 'Arcane' for a gamer-inspired collection
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To be competitive in this rapidly growing industry, brand leaders often tell Glossy that there is a looming pressure to constantly create more products in the hopes of going viral, acquiring new customers or gaining more shelf space in stores. But this confessions subject offers a different perspective on brand growth. #beauty
Confessions of a CEO: ‘The rise of fast beauty’s hyperconsumerism is driven by investors, not consumers’
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