Seen in Ad Age🤩: MRM Brasil's 'Pooping Princess' campaign introduces an unconventional set of princess characters shown sitting happily in their gowns going #2. It seeks to build an enduring relationship with women—and ultimately help reduce harmful stigmas that make young women shy away from using the bathroom in public. To pull off the effort, MRM became the world’s first agency to access a custom #GenAI model with Adobe that was needed to create a truly diverse set of modern-day princess characters that defy stereotypical depictions of 'perfection.' Learn more about the campaign here: https://lnkd.in/gxMUQH3Q Opella, Adobe Firefly, Alberto Hernandez, Dogura Kozonoe, Ronald Ng, Silvina Vilas, Thaís Olimpio, Alexandra Laoutatzi, Maria João Nabais, Inês Grazina, Marcia Aguirre, Isabel Coletta, Marcela Borges, Rogerio Goncalves, Guilherme Medici McCann Worldgroup Latin America and Caribbean
About us
MRM is a modern relationship marketing agency that builds enduring brand relationships. MRM's core capabilities help grow relationship lifetime value and span across CRM & Loyalty, Customer Experience, Commerce and MarTech, underpinned by Data & Analytics. MRM operates in a borderless, integrated way to allow for greater collaboration and velocity. MRM is part of McCann Worldgroup and the Interpublic Group of companies (NYSE: IPG), and spans 35 offices across North America, Latin America, Europe, the Middle East, and Asia Pacific. For more information, please visit www.mrm.com.
- Website
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http://www.mrm.com
External link for MRM
- Industry
- Advertising Services
- Company size
- 1,001-5,000 employees
- Headquarters
- New York, NY
- Type
- Public Company
- Specialties
- Digital Marketing, Direct Marketing, Advertising, CRM, Data & Analytics, Creative Technology, CX, and Digital Experiences
Locations
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Primary
622 Third Avenue
New York, NY 10017, US
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105 Carnegie Center Dr
Princeton, NJ 08540, US
Employees at MRM
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Dan Rosenbaum
Award-winning editorial leader. Content marketing as ACD, content strategist and copywriter with SEO, podcast and print chops. Top editor of a dozen…
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Brian Fulton
Strategic Sales Leader | Driving Client Success & Revenue Growth | Championing Authentic Partnerships | Adobe Solutions Expert
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William LaRoe
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Brett McEwen
Updates
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MRM reposted this
Many organizations invest in Adobe Analytics but struggle to unlock its full potential due to incomplete setups. Shannon Taylor, SVP Director of Performance and Analytics for MRM Detroit outlines gaps identified in implementation strategies as well as how MRM leverages product capabilities to transform client environments.
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Grand LIA in Creative Use of Data for Samsung’s “Throw Back Deals!” And 1 Gold, 3 Silver and 1 Bronze in some of our favorite subcategories like Creativity in Commerce, Customer Targeting, and Data-Led Creativity. Congrats to our Samsung Brasil client partners and MRM Brasil for CRM & Loyalty work that creatively reignited customer relationships, leading to breakthrough commerce results. LIA is the only global award show that allows the press, global excellence teams and young creatives full access into the jury rooms for observation during judging, including the statue discussions, allowing for full transparency. See the winning Samsung entries here: https://lnkd.in/e8JNfWT8 #LIAawards #LIA2024 LIA - London International Awards
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The Drum's Kendra Barnett shares the inside story of how NotCo turned its legal battles with Big Dairy into a creative coup, with help from MRM Chile. "At its core, the ‘We Didn’t Write This’ campaign is a case study in creative bravery," writes Barnett." NotCo and MRM Chile turned a legal obstacle into a strategic advantage, using wit and truth to connect with consumers and bolster its business." “Being brave pays,” says Leonardo Chiesi, Chief Creative Officer at McCann Worldgroup Santiago. “Doing the unexpected pays. Creativity is always the way.” Read more: https://lnkd.in/efsNuVMd This campaign will be honored at this year's Brave Brand Awards, presented by The International ANDY Awards and The ADVERTISING Club of New York. #BraveBrands #TruthWellTold #McCannWorldgroup McCann Worldgroup Latin America and Caribbean, McCann Worldgroup
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Can #CreativeCommerce help save at-risk wildlife? 🐻🛒 "SAVE BIG!" from WWF-Canada and MRM Canada cleverly brings retail marketing science to the fight against climate change and biodiversity loss. “We’ve taken that strong core commerce-minded idea and pushed it across the entire conversion funnel, from awareness to consideration, retargeting and to donation (sale) – all with the goal of reducing the friction required to transact with this important not-for-profit,” says Ian Mackenzie, Chief Creative Officer of McCann Worldgroup Canada. Adds MRM Canada President, Jennifer Steinmann, "We’re grateful for our relationship with WWF-Canada and the collaborative efforts that led us to this campaign. With “SAVE BIG!” we have the exciting opportunity to apply MRM’s creative commerce expertise directly to WWF’s all-important cause and highlight the incredible ambitions of their Regenerate Canada plan. Read more: https://lnkd.in/eHD5bRFS
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We're excited to share the news that Grant Theron has been named Global CEO of MRM! Grant previously served as Global CEO of Commonwealth//McCann and as IPG’s Global Business Lead for GM, as well as President of MRM Detroit. As part of this move designed to fuel growth, he will continue to elevate MRM's global best-in-class CRM, commerce and CX capabilities across the McCann Worldgroup network. On the appointment, MW Global CEO Daryl Lee, said “MRM is our flagship global brand when it comes to building enduring relationships with a client’s core customers. We are excited to have Grant step up to lead MRM globally, leveraging our deep bench of customer data and experience capabilities based in Detroit to global effect." Read more in Ad Age: https://lnkd.in/ewfpix3s #MRM #TeamPurple
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MRM reposted this
Thrilled by the creativity of our MRM team and collaboration with Kristin Bucklen and Madrigal Pharmaceuticals clients! Setting a new standard for MASH patients and innovative brand experiences. #Launch #Creative #Experience #MRMforHealth #Rezdiffra https://lnkd.in/e_bkwYNE
Madrigal maps out 'Way Forward' for MASH patients in first Rezdiffra campaign
fiercepharma.com
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MRM reposted this
🚗🎀 Driving sales to the next level! By offering fair prices on the iconic Barbie Dream Cars, our work with client partner #CarBravo saw a $2.3M boost in real car sales! 🏆 With a 2024 Bronze Creative Commerce win at the Cannes Lions International Festival of Creativity, and CarBravo's most successful sale month at the time, this is what happens when brand values meet cultural magic.
Cannes Lions
page.ascential.com
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MRM reposted this
Congratulations to MRM Detroit's EVP, Business Leadership, Jennifer Kohler for being recognized by She Runs It as a GAME CHANGER in marketing, media, and tech! This nomination celebrates innovators and dreamers, and we couldn't be more excited. Way to go, Jen! 🎉
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MRM reposted this
Our MRM Singapore team continues to demonstrate their excellence in Relationship Marketing by taking home 1 Gold and 2 Bronze awards at the Loyalty & Engagement Awards 2024. 🥇 Gold for Best Use of Relationship Marketing - B2B 🥉 Bronze for Best Personalisation in Relationship Marketing 🥉 Bronze for Best Use of Direct Marketing MARKETING-INTERACTIVE Loyalty and Engagement Awards honor the best loyalty marketing, engagement marketing, and relationship marketing strategies and executions across the region, and we are proud to be among this year’s awardees! Congratulations to our MRM Team and our clients for this achievement! Aishah Haroon Jarrod Tuck Rebecca C. Junne Baey #LoyaltyEngagementAwards #McCann #marketing #advertising #loyalty