"Sustainability is one of marketing’s most significant responsibilities in driving meaningful change," said Liz Kneebone, Program Lead for the Growth Council's Inclusive and Sustainable marketing Working Team - and VP of the ANA’s Sustainability Collective, during a panel at Advertising Week on Marketing & Design’s Role in Leading Sustainable Business. As companies pursue their sustainability goals, it’s vital that marketing takes an active role, the Growth Council maintains that working cross-functionally to help transform the business and uncover growth opportunities that others may overlook. Nick Primola Association of National Advertisers Pace University RooneyPartners Ann Baird Alexandra Salomon Meghan Medlock
GLOBAL CMO GROWTH COUNCIL
Advertising Services
New York, New York 3,368 followers
A community of influential and distinguished marketing leaders addressing key issues facing CMOs and their companies.
About us
The Global CMO Growth Council convenes the only global leadership body to drive the industry agenda for marketers and to prioritize our collective actions. We guide the development of operational business systems organized around the 12-Point Industry Growth Agenda. CMOs around the world are stepping up to meet today's business imperatives. Your next move really matters. As the head of your organization's marketing function you have a responsibility to understand the complex issues of our time and navigate them.
- Website
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https://ana.net/GGC
External link for GLOBAL CMO GROWTH COUNCIL
- Industry
- Advertising Services
- Company size
- 51-200 employees
- Headquarters
- New York, New York
- Type
- Nonprofit
- Founded
- 2016
- Specialties
- Chief Marketing Officer, Talent, Marketing Organization Structure, Digital Supply Chain, Transparency, Marketing
Locations
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Primary
c/o The Association of National Advertisers
708
New York, New York 10017, US
Employees at GLOBAL CMO GROWTH COUNCIL
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April Anslinger
Global Chief Marketing Officer, Self Esteem Brands LLC, Parent Company of Anytime Fitness - Ex Procter & Gamble and Estee Lauder executive - CHIEF…
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Iuren Ramiro
Strategy director and Cannes Lions Global Growth Council member for Creativity and Effectiveness
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Destiny K. Chambers
VP, Head of Marketing at /prompt. | 2024 Pioneer Award Winner, PRNEWS Impact Communications Awards | Public Speaker | Forbes Communications Council |…
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Jorge Luis Antonio Godínez
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Updates
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See how Crayola’s CMO leveraged consumer insights, market opportunities, culture, and relationships with consumers to drive growth that is more sustainable and inclusive. Download the case study here: https://bit.ly/400QZwt Victoria B. Lozano Nick Primola Liz Kneebone Crayola Association of National Advertisers PACE PR RooneyPartners Alexandra Salomon Ann Baird Meghan Medlock
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During today's Growth Council Forum on Sustainability during Climate Week in NYC, HP's Jose Gorbea told CMOs that co-creation is a key part of their strategy for inspiring better marketing that drives social impact. Co-creation is a strategy that involves consumers and organizations working together to create value for both parties. HP Association of National Advertisers Spotify Nick Primola Meghan Medlock Liz Kneebone Alexandra Salomon Ann Baird PACE PR RooneyPartners Climate Group WARC Paul Coxhill
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Using an integrated approach and granular understanding of customer needs, companies can harness deep tech and radical innovation to reinvent products that overcome barriers to sustainable choices. Driving sustainable growth is a key component of the ANA Industry Growth Agenda. Melike Yavuz Inonu and John Paschkewitz share insights from Global CMO Growth Council partner Boston Consulting Group (BCG) report: Customers Say They Want Green Products. Can Deep Tech Innovation Close the Deal? Access now at https://lnkd.in/gs9b-jPU Nick Primola Liz Kneebone Association of National Advertisers Spotify Alexandra Salomon Ann Baird Meghan Medlock
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GLOBAL CMO GROWTH COUNCIL reposted this
HARTBEAT’s Janina Lundy highlights how using comedy helped Procter & Gamble to destigmatize Intimate Grooming. Hear the case study and many others at ANA IQ Global Week of Learning starting Sept. 23 with FREE access to training from the world’s top marketing association. Sign up: https://lnkd.in/eEcxEjVh Share this link with every marketer you know. 📚
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GLOBAL CMO GROWTH COUNCIL reposted this
👋 Attention ALL Marketers! The Association of National Advertisers, is hosting its #FREE National ANA IQ Global Week of Learning starting now! Offering case studies, training, and best practices from the world’s top marketers – Sept. 23 – 27. Share with your favorite marketing friends, team members, and co-workers so they don't miss out! Nick Primola Meghan Medlock Matthew Florian Bob Traino 🔗 Register here: https://lnkd.in/eEcxEjVh
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Brands can play a big role in reducing carbon emissions over the next decade. "Sustainability in Media Planning" - the new report from ANA and Scope3 - published today, suggests an ideal first step is to gain the transparency needed to visualize media emissions, waste, and performance, stressing the importance of real-time, activity-based emissions data, including real-time grid-mix data and real-time campaign delivery data. Access your copy now: https://lnkd.in/eyqFYHgV Read more in Adweek: https://lnkd.in/eF3ESjZc Nick Primola Association of National Advertisers Scope3 ADWEEK John Osborn Liz Kneebone Ad Net Zero US Spotify United Nations Climate Group Ann Baird Alexandra Salomon Meghan Medlock Rose Levy PACE PR RooneyPartners
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GLOBAL CMO GROWTH COUNCIL reposted this
Global business development executive | international markets expert | digital maverick | fitness & wellness advocate | brand ambassador | passionate influencer
The 7th Annual GLOBAL CMO GROWTH COUNCIL Summit is Oct 21-22, right before the Association of National Advertisers Masters of Marketing in Orlando. The Summit is a call to action for CMOs around the world to collaborate on the most consequential issues facing our industry today. Hope to see you there! (or reach out to me to request an invitation)
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Liz Kneebone, Head of ANA Sustainability Practice, welcomes a hundred CMOs and senior marketers to Spotify's offices in NYC for the ANA's Second Annual Climate Week Forum, by sharing the ANA and Global CMO Growth Council priorities for sustainable marketing. Nick Primola Association of National Advertisers John Osborn Ad Net Zero Liz Kneebone Meghan Medlock Ann Baird Alexandra Salomon Spotify
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Starting today the world’s top marketing association opens its vaults of cases, frameworks, and training programs to anyone, anywhere, at NO COST for one week only. You must register to participate in ANA IQ: https://lnkd.in/eEcxEjVh