Glimpse

#BackToSchool stress is skyrocketing—and parents are desperate for relief…So, how can your brand tap into this hidden demand? Glimpse found out.. 60% of parents are engaging in #SelfCare activities to manage their stress. This shift, especially among younger #GenZ parents, shows a rising trend in prioritizing mental and emotional well-being. Our findings suggest that there is no one-size-fits all approach when it comes to self-care, but certain outlets—like meditation tools and books/podcasts—are particularly popular among parents. For brands offering self-care products or services, this is a great chance to create back-to-school campaigns focused on parents. Visit our blog to learn how to address these specific pain points effectively. https://lnkd.in/d3meMNwe #Insights #MarketResearch #MarketingStrategy

Appreciating cultural subtleties is not just a competitive advantage, it's essential for success. Starbucks' success in China demonstrates how cultural adaptation and innovation can drive global market growth. Instead of simply introducing its existing offerings, Starbucks tailored its products, marketing, and customer experience to align with Chinese consumer preferences. Through extensive market research and understanding of local culture, Starbucks focused on consumer sentiments about community and socializing. This led to the introduction of tea based beverages that resonated with Chinese tastes and store environments that served as social hubs, aligning with the importance of communal gatherings in China, and building strong connections with Chinese consumers. Glimpse can help your company achieve similar success in new markets by leveraging advanced #MarketResearch tools, #genAI technology, and a global network of over 250 million people. Our platform uses #SentimentAnalysis tools to understand local emotions and opinions, while virtual personas simulate interactions with target customers to provide deeper insights into their preferences and behaviors. This enables you to adapt your products and marketing strategies effectively, driving growth and engagement with lower costs and faster results than traditional methods. #MarketStrategy

For years, marketers have been told that traditional brand campaigns are dead and that performance marketing is all that matters. But should brands abandon high-profile events like the #Olympics, especially when ROI is hard to measure and viewership is declining? We at Glimpse wanted to dig deeper. By surveying 562 people across five countries, we discovered some surprising insights about what Olympic viewers really want from brand sponsors. For instance, 57% of respondents believe supporting athlete mental health offers the greatest opportunity for future sponsorships. Read the full blog below to uncover more findings and advice on optimizing Olympic sponsorships. #Insights #MarketingResearch https://lnkd.in/eDZa_t6f

Innovation + impact: Learn how HubSpot leverages Glimpse's GenAI platform to transform marketing and content creation. It enables the company to understand the evolving needs, concerns, emotions, and top-of-mind awareness of their audiences of marketers and salespeople. Learn how for free below! #glimpse #ai #generativeai #feedback #innovation #market research #contentresearch

RALLY Innovation Conference was all about cross sector collaboration and #Innovation, and we were excited to showcase how Glimpse is leading the charge in #MarketResearch. We were also thrilled about the incredible lineup of speakers, the world’s largest pitch competition, and, of course, the opportunity to network with all of you. Thanks for joining us at our booth and engaging in some amazing conversations! It was inspiring to hear your feedback and see the enthusiasm for the fusion of #genAI and human insights. If you didn’t get a chance to stop by or want to learn more, don’t hesitate to reach out. We’re excited to continue the conversation on how our gen AI tools can help your brand innovate and stay ahead of the curve. #Rally

We’re at the RALLY Innovation Conference today at our booth T-6A and Adam Bai and Michael Steinberg have some exciting case studies lined up at our booth to show you the power of Glimpse in action. Have you ever wondered how digital twins of your customer segments could predict behaviors, test new ideas, and innovate like never before? Don't miss out—stop by booth T-6A to see how we can help you take your insights to the next level! We’re looking forward to connecting and exploring new possibilities together. #Rally

We’ll be in Indianapolis, IN, next Tuesday and Wednesday (Aug 27-28) for the RALLY Innovation Conference, and we’re excited to chat about how Glimpse can drive breakthrough innovation with the fusion of #genAI and human insights. Adam Bai and Michael Steinberg will be there to demonstrate how Glimpse transcends typical #MarketResearch tools. From agile qualitative studies to creating digital twins of your customer segments, our platform integrates cutting edge #genAI technology throughout the whole #MarketResearch process. We’re looking forward to connecting and helping your brand stay ahead of the curve. See you there! #Marketing #Research #Innovation #Rally

Each generation, from Baby Boomers to Gen Z, brings distinct values, preferences, and behaviors to the marketplace. But how can businesses navigate these differences effectively? #BabyBoomers (1946–1964): Loyal to trusted brands, Boomers value quality and reliability. Though rooted in tradition, they are increasingly embracing technology and new experiences. #GenX (1965–1980): Pragmatic and independent, Gen X values authenticity and transparency. They appreciate brands that respect their time and deliver on promises. #Millennials (1981–1996): As digital natives, Millennials prioritize authentic experiences over possessions. They dive deep into online research and are shaped by social media and social consciousness. #GenZ (1997–2012): The most connected generation, Gen Z thrives on visual content and quick interactions. They value diversity, inclusivity, and sustainability, expecting brands to align with their values. Thriving businesses must decode these generational nuances, and that’s where Glimpse comes in. With Glimpse, you can tap into a global network of over 250 million people, gathering real time insights into each generation's sentiments and behaviors. Glimpse's advanced sentiment analysis and emotion tracking tools go beyond surface level data, uncovering the deeper emotions and key messages that resonate with each audience segment. Sign up for free today to get started. #MarketResearch #DataInsights

What makes digital twins so special? Imagine virtual personas that don't just reflect basic demographics but can 'think' and 'speak' like real customers. Sounds groundbreaking, right? Yet, many overlook a crucial element: qualitative data. Numbers alone can't capture the full essence of your customers. Our Founder Neil Dixit and Chief Strategy Officer Adam Bai explore how integrating #AI with qualitative insights can make synthetic personas deeply reflective of real human behavior. Learn more in our latest Ad Age article about how Glimpse is pushing the boundaries of digital twins: https://lnkd.in/dt98cAAG #MarketResearch #genAI #MarketStrategy #Innovation

When HubSpot approached Glimpse with the challenge of redefining their #BuyerPersona, we already knew why the traditional methods wouldn’t cut it. As always we went beyond surface level insights, leveraging the power of Glimpse #AI to craft dynamic, human centered profiles that truly reflect the complexities of Hubspot's customers. By creating digital twins and engaging with virtual personas, we helped HubSpot uncover deeper motivations, preferences, and behaviors that are often missed by static buyer personas. The result? A more nuanced, actionable, and adaptable understanding of their audience that aligns perfectly with their vision. Curious to learn more? Dive into the full story and see how we approached this challenge. Read the #CaseStudy below. https://lnkd.in/dc9QWseW #B2BMarketing #CustomerInsights #MarketResearch